​Did you know that up to 70% of most mailing lists are inactive? This means less than a third of your email recipients are reading your emails or following the links that you’ve added in the email. 

​Did you know? People who click on Pay Per Click (PPC) are 50% more likey to become lead conversions than organic links. This means a well-drafted PPC ad can significantly increase your website traffic and result in higher conversion rate than that of organic traffic.

​Gone are the days when personal trainers solely had to rely on adverts to get noticed by prospects. Today, social media plays a vital role in lead generation and business development. For businesses in the health & fitness industry, Instagram is the go-to platform for marketing and branding activities. 

There's no doubt that a well designed website can be huge asset to your fitness business. The right look can help to establish trust, build rapport and well designed layouts can accommodate the website visitors next logical step in their journey to hiring a PT.

Your fitness website is a great source for generating leads when designed with purpose and traffic is directed to it. By incorporating the right elements, you can encourage website visitors and users to get in touch when they need more information. 

Your personal trainer website is an integral cog in the marketing machinery you have set in place for your business. With a good fitness website, you can attract a prospects attention, while encouraging call-backs and referrals. But most trainers don't know how to incorporate god user experience in to their website to maximize leads and reduce bounce rates.

​Facebook reach has never been lower and acquiring new leads and clients from a Facebook Business page is now something that’s talked about in the context of “the good ol’ days”. So personal trainers are on the lookout for new and alternative sources of leads and I think search engine optimisation is the solution.

Did you know? A person’s purchase decisions are influenced by his/her primary senses. Humans are highly visual creatures and it only stands to reason that the sense of sight plays such an important role in consumer buying behavior. Often, one of the primary determinants of product or service purchase is its aesthetics, and what stronger component of aesthetics than color?

Do you already have a personal trainer website? If yes, you may have integrated various marketing gadgets to build your audience, like Sumo-Me and Get Site Control. Tools that enable you to create pop ups, share buttons and contact forms for your website.
​

​​I'm literally the least qualified person to preach about video because I avoid it at all costs. It's been a weird phobia of mine since forever and I'm still not ready to bite the bullet.

But that doesn't mean my clients aren't using video as a marketing strategy and according to the Internet Trends 2017 report by Kleiner, Perkins, Caufield &Byers (KPBC), one of the largest and most successful venture capital firms in Silicon Valley, 74% of all online traffic today features video. 
​

Military-style fitness boot camps are one of the most difficult to market in the world of fitness. But, with so many trainers and gym owners experimenting with various fitness activities, boot camps are gaining momentum across the globe. 
​

I bet the last thing you expected to be doing when you became a personal trainer was writing content, learning about SEO, creating social media strategies and managing your personal trainer website.

What if there was a way to outsource everything so you can just do what you do best.. train your clients.

​Did you fall in to the same trap everyone does after having launched a new website? You're super excited and ready for massive conversions. You can't wait for the Paypal notifications to start rolling in.
​

Whether you’re planning to revamp your existing personal trainer website or create a completely new one, the primary objective must always be to provide a memorable user experience. In other words, the site must be designed with the needs and preferences of your average customer in mind, not yours.
​​

Studies show that the number of e-mail users worldwide is forecasted to rise to 2.9 billion users by 2019. (Source: Statista, 2016) and a June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122%.

Blogging is a great way for personal trainers to develop a long-lasting relationship with their existing clients. It is also a great way to attract prospective clients, build your audience and grow marketing assets. But sometimes it can be a little tricky to get started and you might wonder whether it's even worth it.

I'll preface this article by saying I am in no way a Pinterest expert. In fact, up until writing this article I knew very little about it, never used it myself and only saw a handful of personal trainers using it to increase the size of their audience.
​

I'll start right from the very beginning of the client journey with you which usually starts via a Facebook message or contact form entry on your website.

​First things first. Who am I to tell you how you should and shouldn’t build an online personal training membership website? Well, my name is Dan and I run My Personal Trainer Website and the Institute of Personal Trainers.

I’ve been helping personal trainers build some of the best personal training websites since online training was still wearing diapers, as well as running my own marketing, web design membership and eCommerce websites.

​Ever wondered why some web pages would have HTTP, others HTTPS in front of the actual web address? Or why your site might say "This website is not secure"? If you have, you can be sure your audience had that same experience before too and they may not be willing to stay on your page when prompted with such a warning.