As a personal trainer, I bet the last thing you expected to have to worry about was website visitors, right? But you got a fitness website designed and now you've discovered more traffic will lead to  more leads and hopefully more clients for both your online and offline training.

Do you have a personal trainer website that just doesn’t seem to get enough traffic? You post about it regularly on social media and maybe even write a blog post or two but all you get is crickets?

Following on from our previous post to help you market your personal training business in the first 6 months, in this article we're going to learn more about marketing tools and strategies you can implement and test in the first year of your personal training career.
​

Social Media can make or break your career as a Personal Trainer. Knowing what to do and how to start can feel overwhelming at first, especially if you don't have a big following. ​

​​The first 6 months of marketing of your personal training business are the most crucial, period. It's when most personal trainer spend all of their time looking for a magic solution instead of beginning to build their audience and get more traffic to their personal trainer website through real fitness marketing strategies.

​If you are just starting out with your personal training business or fitness website, it's extremely important to get a logo that rocks! The human brain has an extremely powerful memory for visual stimulation. Creating a visually stimulating logo that is memorable is important for any business.
​

​Did you know that 34.35% of users choose the first link that is not an advertisement when they do a Google search? And that fewer than 10% of people will go to the second page of a Google search result?
​

​Social media is today one of the most powerful forces on the planet. Over 2.5 billion people globally have accounts on multiple social media platforms. For new businesses, this translates to finding most of their customers on social media. 

​Is your personal training business targeting mainly Millenials (people born between 1980 and the early 90s)? If so do you know where they hang out the most?

​Snapchat is a social media platform that fit pros don't talk about often, but if your clients fit the above criteria you might want to learn more and find out how you can use it to market your fitness services.

​
​Are you a newer personal trainer in your first 6 months of business? Then you're probably struggling with marketing? Do you feel like your business just can’t take off and everything is a bit stale? This short guide on getting started with your fitness marketing can help.

​Facebook Live is here to stay. Research shows that approximately 2 billion Facebook users have watched live broadcasts since the time Facebook Live was released on the platform in 2016.

Between the new Facebook page algorithm and the upcoming GDPR regulations, personal trainers are worried their existing marketing strategies are taking a nose dive.  So what do you do to keep up a consistent flow of incoming leads when social media and potentially email marketing becomes less efficient?

Infographics are becoming one of the best ways to present statistics and to convey information visually. There are many ways to process information and everybody has their preferred medium, but visuals are certainly becoming more and more popular because they save time and are easy to digest.

The home page on your fitness website is one of the most visited pages on your website. People will find it on Google, on social media and via your blog page when you publish new and valuable content.

I've been playing with heat maps for some time now to improve our process and generate more leads for our Managed Website service. I believe a website is only as good as the number of conversions it generates. A website that doesn’t help you get any audience engagement or contact is one that needs work. 

​Did you know that up to 70% of most mailing lists are inactive? This means less than a third of your email recipients are reading your emails or following the links that you’ve added in the email. 

​Did you know? People who click on Pay Per Click (PPC) are 50% more likey to become lead conversions than organic links. This means a well-drafted PPC ad can significantly increase your website traffic and result in higher conversion rate than that of organic traffic.

​Gone are the days when personal trainers solely had to rely on adverts to get noticed by prospects. Today, social media plays a vital role in lead generation and business development. For businesses in the health & fitness industry, Instagram is the go-to platform for marketing and branding activities. 

There's no doubt that a well designed website can be huge asset to your fitness business. The right look can help to establish trust, build rapport and well designed layouts can accommodate the website visitors next logical step in their journey to hiring a PT.