When you’re looking for a restaurant, a physiotherapist or a cinema, what’s the first thing you do? You probably go on Google and find a business with a bunch of 5* reviews, right?

If you want to attract a specific type of client, charge a certain amount of money consistently and create something that’s recognised and respected by your community, having strong branding for your personal training business is going to make a big difference.

Your website is the “hub” of your online marketing strategy. It's the place where leads will discover your business and convert into future clients.

​What are some of the biggest problems you face with your personal trainer website?

I’m guessing it’s something along the lines of :

• An outdated fitness website design
  

• Not having the skills or time to continually update the website

• The site not getting enough leads to help build your business

• You have no idea whether the website is bringing a return on your investment

In this guide, we are going to show you how to build a branding guide for your personal training business. Before we start talking about your branding guide, let’s define what a brand is.

Are you having a hard time bringing in new clients as an online personal trainer? In one of our previous posts we talked about the fours success factors of a successful fitness website and at the top of that list was competency.

​The fitness industry is ever-growing and is expected to generate more than 22 billion pounds by next year in the United Kingdom only.
 
This means that there's still a huge market for personal trainers to tap into. 

This one has been a long time coming. TrueCoach hasn't been around for that long but their predecessor, Fitbot has been on the market since 2015. I'm not sure why they took a massive turn but for whatever reason, it seems to be for the better. I wrote a comprehensive review of the TrueCoach software to see what all the fuss is about.

​In this article, we’re going to explore the eBook, and how personal trainers can create one to help educate not only their clients but their potential clients too.

Being a personal trainer with your own eBook is a great way to set yourself up as the expert and authority in your local area.

A lead magnet is exactly what it says on the tin. Your leads are your potential clients, and your magnet is something that will attract your customers to your business.

We all know that Google determines the fate of every personal trainer website ever. Some even go as far as to say that if your website isn't on page one of Google, it might as well not exist.

Have you ever wondered what makes a personal trainer website successful? It's tempting to believe that the design is the most important thing, or the navigation, or even the position of the sign up forms on your site.

According to Cisco's Visual Networking Index, video traffic will account for about 82% of all consumer internet traffic by 2022. If you are already creating fitness videos, this is great news for you to keep growing in that area. If you haven't ventured into video content yet, now it's the time to start.
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When it comes to consuming the content of your personal training business, about two-thirds of potential clients use that content to consider exactly how authentic your business is and therefore whether they should hire you.

According to the Bureau of Labor Statistics, employment of fitness and personal trainers is expected to grow by 10% through 2026. This means if you're a personal trainer, you need to find ways of standing out from the crowd.

There's so much information out there, free and paid, that it's hard to be sure what works and what doesn't. One fitness marketing guru says one thing while another says something different. It's impossible to know which way to turn!

​Still on the looking for that perfect personal trainer business management software? Check out our review of GymCatch, the new kid on the block.