Did you know that an email marketing list typically degrades by about 22.5% per year? Mostly from your subscribers unsubscribing, changing email addresses or just flat out abandoning an email they were using.
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​Reviews come in all shapes and sizes but today we’re going to be talking about written reviews specifically.

Why? Because they’re pretty easy to get, they don’t require a camera or any equipment and people still read and trust them.

If you’re designing a personal trainer website and you don’t have your own photos just yet, a stock image library can be a life saver.

As a personal trainer, obtaining new clients is essential, and a steady stream of new leads is vital to your business success.

With that in mind, we'll be exploring two of the most popular marketing strategies that reside at the opposite ends of time Vs return on investment spectrum: SEO and Facebook ads.

If you have a fitness website and it's connected to Google Webmaster Tools, you may have seen an error message that goes something along the lines of:

Does competition for your local personal training business seem to be more fierce than ever? With the increasing number of gyms and fitness professionals joining the industry, it is becoming more and more important to optimize your marketing strategy and get more traffic to your fitness website.

​As a personal trainer, your whole business is people. It's connecting with people and building a relationship in which they will put their trust in you to help them to be healthier. 

When you’re looking for a restaurant, a physiotherapist or a cinema, what’s the first thing you do? You probably go on Google and find a business with a bunch of 5* reviews, right?

If you want to attract a specific type of client, charge a certain amount of money consistently and create something that’s recognised and respected by your community, having strong branding for your personal training business is going to make a big difference.

Your website is the “hub” of your online marketing strategy. It's the place where leads will discover your business and convert into future clients.

​What are some of the biggest problems you face with your personal trainer website?

I’m guessing it’s something along the lines of :

• An outdated fitness website design
  

• Not having the skills or time to continually update the website

• The site not getting enough leads to help build your business

• You have no idea whether the website is bringing a return on your investment

In this guide, we are going to show you how to build a branding guide for your personal training business. Before we start talking about your branding guide, let’s define what a brand is.

Are you having a hard time bringing in new clients as an online personal trainer? In one of our previous posts we talked about the fours success factors of a successful fitness website and at the top of that list was competency.

​The fitness industry is ever-growing and is expected to generate more than 22 billion pounds by next year in the United Kingdom only.
 
This means that there's still a huge market for personal trainers to tap into. 

This one has been a long time coming. TrueCoach hasn't been around for that long but their predecessor, Fitbot has been on the market since 2015. I'm not sure why they took a massive turn but for whatever reason, it seems to be for the better. I wrote a comprehensive review of the TrueCoach software to see what all the fuss is about.

​In this article, we’re going to explore the eBook, and how personal trainers can create one to help educate not only their clients but their potential clients too.

Being a personal trainer with your own eBook is a great way to set yourself up as the expert and authority in your local area.

A lead magnet is exactly what it says on the tin. Your leads are your potential clients, and your magnet is something that will attract your customers to your business.

We all know that Google determines the fate of every personal trainer website ever. Some even go as far as to say that if your website isn't on page one of Google, it might as well not exist.