A lead magnet is exactly what it says on the tin. Your leads are your potential clients, and your magnet is something that will attract your customers to your business.

We all know that Google determines the fate of every personal trainer website ever. Some even go as far as to say that if your website isn't on page one of Google, it might as well not exist.

Have you ever wondered what makes a personal trainer website successful? It's tempting to believe that the design is the most important thing, or the navigation, or even the position of the sign up forms on your site.

According to Cisco's Visual Networking Index, video traffic will account for about 82% of all consumer internet traffic by 2022. If you are already creating fitness videos, this is great news for you to keep growing in that area. If you haven't ventured into video content yet, now it's the time to start.
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When it comes to consuming the content of your personal training business, about two-thirds of potential clients use that content to consider exactly how authentic your business is and therefore whether they should hire you.

According to the Bureau of Labor Statistics, employment of fitness and personal trainers is expected to grow by 10% through 2026. This means if you're a personal trainer, you need to find ways of standing out from the crowd.

There's so much information out there, free and paid, that it's hard to be sure what works and what doesn't. One fitness marketing guru says one thing while another says something different. It's impossible to know which way to turn!

​Still on the looking for that perfect personal trainer business management software? Check out our review of GymCatch, the new kid on the block.

As a personal trainer, I bet the last thing you expected to have to worry about was website visitors, right? But you got a fitness website designed and now you've discovered more traffic will lead to  more leads and hopefully more clients for both your online and offline training.

Do you have a personal trainer website that just doesn’t seem to get enough traffic? You post about it regularly on social media and maybe even write a blog post or two but all you get is crickets?

Following on from our previous post to help you market your personal training business in the first 6 months, in this article we're going to learn more about marketing tools and strategies you can implement and test in the first year of your personal training career.
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Social Media can make or break your career as a Personal Trainer. Knowing what to do and how to start can feel overwhelming at first, especially if you don't have a big following. ​

​​The first 6 months of marketing of your personal training business are the most crucial, period. It's when most personal trainer spend all of their time looking for a magic solution instead of beginning to build their audience and get more traffic to their personal trainer website through real fitness marketing strategies.

​If you are just starting out with your personal training business or fitness website, it's extremely important to get a logo that rocks! The human brain has an extremely powerful memory for visual stimulation. Creating a visually stimulating logo that is memorable is important for any business.
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​Did you know that 34.35% of users choose the first link that is not an advertisement when they do a Google search? And that fewer than 10% of people will go to the second page of a Google search result?
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​Social media is today one of the most powerful forces on the planet. Over 2.5 billion people globally have accounts on multiple social media platforms. For new businesses, this translates to finding most of their customers on social media. 

​Is your personal training business targeting mainly Millenials (people born between 1980 and the early 90s)? If so do you know where they hang out the most?

​Snapchat is a social media platform that fit pros don't talk about often, but if your clients fit the above criteria you might want to learn more and find out how you can use it to market your fitness services.

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​Are you a newer personal trainer in your first 6 months of business? Then you're probably struggling with marketing? Do you feel like your business just can’t take off and everything is a bit stale? This short guide on getting started with your fitness marketing can help.

​Facebook Live is here to stay. Research shows that approximately 2 billion Facebook users have watched live broadcasts since the time Facebook Live was released on the platform in 2016.