Email marketing is a hugely powerful tool for personal trainers. It allows you to speak directly to an audience that already know, like and trust you. It doesn’t depend on an ever changing algorithm that buries your content and it’s absolutely free. With an average open rate of 20% (according to MailChimp), the ROI outperforms every other form of digital media.

​Setting up and running a successful personal trainer website year in and out has its challenges. Even though the demand for trainers is higher than ever, you may find getting new clients difficult, especially at the start of your fitness career.

One of the most intimidating things to face as a personal trainer trying to build their own website is ensuring that you have the right personal trainer SEO tactics in place to make your site the best it can be.

As a fitness business owner, it's important to take advantage of every tool at your disposal in order to maximise your chances for success.

This means incorporating social media into your fitness marketing strategy. Twitter provides plenty of opportunities for you to reach your audience and grow your brand but, not everyone knows how to go about it.

Selecting a marketing channel for a fitness business is tough. While many businesses have been opting for digital channels lately, others are still sticking to traditional mediums like email marketing.

There are over 13,770 registered personal trainers in the UK and an estimated 340,000 in the US. If you are just starting out as a personal trainer, that means you have a lot of competition and you need a way to stand out. Read on to learn how to implement the top 8 qualities that the best fitness websites share. Then apply it to your site to grow your business.

​Creating your brand and advertising it to potential clients is an essential part of building a successful personal training career. As one of the most visited areas of your site, your personal trainer about page presents a fantastic marketing tool, a great way to make you stand out from the crowd, and an ideal chance to connect with your potential clients. 

​Wondering why your website isn’t on the first page of Google? SEO is important for every business no matter how big or small. This is because most people check the search engines like Google for the services they want. Having great SEO leads to more traffic, more conversions and more sales.

​According to research, 90% of searchers haven't made a decision when they start an online search. Your ideal clients who are looking for exactly what you have to offer could be searching the internet right now. Do you feel that your online marketing strategy is following the latest trends and positions you in front of them?

Do you have a goal to generate leads and to boost online sales for your fitness website? Getting prospects for your website may seem like a challenging process.

It takes just 10 seconds for someone to determine their first impression of your fitness brand. If you want your potential clients' first experience with your fitness company to leave an impact, you'll need to be able to create a brand message that's unique and stays on top of mind.

You may have heard the term email marketing, but what does it actually mean for the fitness industry and for you as a personal trainer? Put most simply, email marketing is using email in order to promote or grow your personal training business.

The Google image search is a fantastic tool for bringing in extra traffic to your personal trainer website, and you can easily rank higher on it by incorporating image SEO into your website marketing strategy.

As with any approach to marketing online, the ways in which you can do SEO (Search Engine Optimisation) will differ depending on who you ask. And while the majority of the tactics you learn are viable, which work the best can be very subjective.

80% of Instagram users follow business accounts on the platform. If you haven't been using Instagram to promote your personal training services, then you're severely missing out.

​User experience (UX) can be defined as the internal experience that a person has as they interact with your personal training business and your fitness services.

If you’ve spent resources, be it time or money, on building a personal trainer website for your fitness business, then you’ll also want to make sure that you get a good return on that investment, right?

Helping people to achieve their health and fitness goals is, in my opinion, one of the best jobs in the world. Still, in an increasingly competitive field, sometimes it’s not enough to just be great at what you do.

A welcome email is the first form of contact new leads get after joining your email list or using a sign-up form. You can use this first email to set the tone for your future relationship and to ensure they  open any other emails you send.

Having a website for your personal training business can be great but most people assume having a website is enough.

Most fitness professionals end up scratching their heads over how to actually use it and you can imagine their frustrations when they have a beautiful site set up and they got nothing from it.