Based On Real Data
The prices displayed are based on website cost estimates using a combination of industry averages, actual website quotes, and research on real industry service providers.
Based On Different Platforms
Each platform, like Wordpress, Squarespace and Weebly, come with very different price ranges. We created an average based on the most popular platforms.
Based On Real People
We understand that people have different budgets, so we asked real personal trainers how much they spent on their website, then created an average from those numbers.

Let's Dive Into The Numbers

On average, the cost to build out a 5 page website using an agency, with website content and all of the essential features you need is $1,290 to set up and $75 per month for maintenance. Let's look at how that might differ on different platforms.

Option 1: DIY Website Builder

Building your own website using a Website Builder is a great option for personal trainers who want an affordable website. Most functionality is already built-in, meaning less developer intervention is required, making it ideal forlow complexity websites.

However, it's important to keep in mind that not all website builders are created equal and it'll cost you in time to figure out the design and user experience of your site, with very little support.

TOP 5 DIY WEBSITE BUILDERS FOR PERSONAL TRAINERS
Service
Cost (Average)
Website Design
Your Time
Website Content
Your Time or $50/Page
Essential Features
Usually Built In
Total
$0 - $150
Ongoing Services
 $10-$50/Month

Option 2: Other Services

Having your website built by an agency is ideal for personal trainers who want a professional design and development of their website's look and functionality, and have the budget to spend on custom themes and coding.

Prices are higher because most agencies work with a wide variety of clients and need to build out most of their service from scratch.

THE 20 BEST PERSONAL TRAINER WEBSITE DESIGNS
Service
Cost (Average)
Website Design
$600 - $2,000
Website Content
$180 - $500
Essential Features
$110 - $610
Total
$790 - $3,110
Ongoing Services
 $75-$325/Month

Option 3: Using My PT Website

My PT Website uses an intuitive website design platform that enables us to build a beautiful personal trainer website that can be completely customised to your needs. We're also specific to personal trainers.

This means we can include all of the essential features you need, plus lightning fast cloud hosting, SSL security, a simple drag and drop editor, technical updates and all the revisions and support at a lower cost.

SEE MY PT WEBSITE PRICING
Service
Cost (Average)
Website Design
$500
Website Content
$200
Essential Features
$50
Total
$750
Ongoing Services
 $75/Month

Need a Hand With Your Fitness Website?

Myself and the team at My Personal Trainer Website have delivered hundreds of fitness websites and gotten thousands of leads for personal trainers who would rather leave the geeky stuff to us, so they can do more of what they love, train their clients. If you need some no obligations advice, just get in touch.
Dan Salcumbe - Founding Director at My PT Website

Frequently Asked Questions

Getting a fitness website set up is hard! Here are some answers to common questions.
What's the difference between personal and business sites?
A personal site is typically for sole traders with one or more services. A business website is for companies with multiple services and teams.
How many pages will I need?
Most websites have a Home, About, Services, Contact & Blog page. Maybe some extra services pages too where you can display your prices and features.
Can't I write the website content myself?
You certainly can. If you're a great copywriter, you absolutely should. If not, it pays in the long run to have this written for you by a professional writer.
What if I don't need stock images?
Ideally, you'd have your own images and you or your web design team could simply optimise them for you. If not, stock images can be used until you do.
Which essential features are actually essential?
You'll need contact forms if you want website visitor to be able to easily get in touch with you. You'll need images and payment gateways too. Blogs, analytic and SEO are useful for marketing your business.
Which of the ongoing features are essential?
Hosting and security are non negotiable. They impact how people access your site. The drag and drop editor is only needed if you can code. Updates, support and revisions are not essential but make your life much easier.