Living a fit and healthy lifestyle will always be considered aspirational and worth participating in. For this reason, people learning to love themselves, take care of their bodies, and improve their health will always track well as social media content.
From before and after pictures to people describing how much better they feel since embarking on a training program, or more specific stories like people learning to overcome mobility and health issues through fitness - spreading positivity is contagious; in the best possible way.
It's no wonder why so many social-media-savvy personal trainers are looking to promote their brand and secure long-term clients through these platforms. TikTok, by far the most popular current social media marketing platform among young adults, is the perfect place to market your services as a personal trainer.
In this article, we'll discuss how and why fitness marketing on TikTok is so effective - but most of all, what kind of content will keep your profile fresh and your audience coming back for more.
1. Personal Stories
TikTok is a video-sharing platform where many clips can be placed into one cohesive narrative. You can showcase training videos and progress reports, become more intimate with personal stories, and make the clients part of your brand. It can encourage clients to feel as though they've been featured on your TikTok, provided they fully consent to it.
One of the main reasons people feel that they're unsuitable for a fitness lifestyle or to use a personal trainer's services is that they don't see themselves as "that kind of person." But with personal stories, you show that anyone can get in shape. Anyone can learn the correct lifting techniques and increase their flexibility. Presenting the gym as a safe and supportive environment and your willingness to help those of all experience levels humanizes your brand.
One of the main reasons people feel that they're unsuitable for a fitness lifestyle or to use a personal trainer's services is that they don't see themselves as "that kind of person." But with personal stories, you show that anyone can get in shape. Anyone can learn the correct lifting techniques and increase their flexibility. Presenting the gym as a safe and supportive environment and your willingness to help those of all experience levels humanizes your brand.
@jordan_morgan_ Day in the life as a personal trainer #personaltrainer #dayinthelife #morningroutine #gymgirl #gymfit ♬ original sound - Jordan Morgan
2. Playlists
TikTok has recently integrated a "playlist" feature, meaning that those who post videos can place a series of content in one collection for users to peruse. This means you can use TikTok as a de facto means of presenting educational information with a much broader reach than other platforms might have.
You can now post videos up to 10 minutes long on TikTok, so you don't have to cut your content short. Quick snippets, long-form instructional videos, and explaining your services can now be easily grouped, so people don't have to traverse your entire profile to find the content they wish to see. This helps you keep your content fresh without worrying about organization and legibility.
You can now post videos up to 10 minutes long on TikTok, so you don't have to cut your content short. Quick snippets, long-form instructional videos, and explaining your services can now be easily grouped, so people don't have to traverse your entire profile to find the content they wish to see. This helps you keep your content fresh without worrying about organization and legibility.
3. Educational Content
Sharing your insight as a personal trainer is critical, but some can be reticent to do this for anyone other than paying clients. When you share your knowledge on TikTok, you'll find that those who follow you begin to feel you're an authority on this, understanding the depth of your knowledge and how it can improve their training. For that reason, they become your clients in spirit and are much more likely to transition towards in-person sessions.
So - what educational content could you share? Perhaps you might discuss how to bench press with a prior rotator cuff limitation or what to bring with you to a first-time gym cardio session. You might offer gym safety tips for older would-be clients. You may show off some of your progress preparing for an upcoming bodybuilding meet you're attending. In the long run, an approach like this will make a tremendous difference in how well your outreach works.
So - what educational content could you share? Perhaps you might discuss how to bench press with a prior rotator cuff limitation or what to bring with you to a first-time gym cardio session. You might offer gym safety tips for older would-be clients. You may show off some of your progress preparing for an upcoming bodybuilding meet you're attending. In the long run, an approach like this will make a tremendous difference in how well your outreach works.
@lauraghiacy 5 RED FLAGS TO LOOK OUT FOR WHEN HIRING A PERSONAL TRAINER □□□#redflags #redflag #fitnesstiktok #personaltrainer ♬ original sound - Laura Ghiacy
4. Challenges, Trends & Duets
Remember that TikTok isn't just a resource to use for professional purposes. It's fun, with even significant brands getting in on the action. With trends, challenges and dueting (adding to the content of another), you can work the algorithm and remain relevant.
This might be as simple as a fun dance with a client after a good workout and beaming smiles. For others, it might be celebrating the body positivity movement. Simply using the latest trending songs as a background to your video content makes it easier for other people to come across your videos naturally. With appropriate hashtags, this will also be easier to manage.
This might be as simple as a fun dance with a client after a good workout and beaming smiles. For others, it might be celebrating the body positivity movement. Simply using the latest trending songs as a background to your video content makes it easier for other people to come across your videos naturally. With appropriate hashtags, this will also be easier to manage.
5. Reaction Content
A popular content style on TikTok involves users reacting to videos others have posted on the platform. Sometimes, this is to mock, deride or poke fun at others. Still, you can also add your professional valuation or take on certain content in a friendly manner - showcasing the value of your principles (which you take into your brand) and becoming present in the current conversation.
For instance, doctors, plastic surgeons, and more find it prudent to dismiss misinformation in the health sphere on TikTok, which can be valuable for its younger audience. Why not provide some of your own insight as a fitness professional?
For instance, doctors, plastic surgeons, and more find it prudent to dismiss misinformation in the health sphere on TikTok, which can be valuable for its younger audience. Why not provide some of your own insight as a fitness professional?
6. Amusing Content
A little humour can go a long, long way, especially on an app where users sharing your content is much more common if they think their friends will get a laugh out of it. You might post minor gym fails of your own, funny encounters throughout the day, or jump into the conversation with humorous, irreverent fitness jokes.
Ultimately, you don't want to be seen as someone who is 100% serious all the time. Even airlines are leaning into meme culture to provide some levity to their followers, knowing that younger adult users prefer this to more obnoxious corporate jargon and marketing material.
Ultimately, you don't want to be seen as someone who is 100% serious all the time. Even airlines are leaning into meme culture to provide some levity to their followers, knowing that younger adult users prefer this to more obnoxious corporate jargon and marketing material.
@bmarkfit Number 4 fkin kills me □□ #fyp #personaltrainers #personaltraining #onlinecoach ♬ good 4 u - Olivia Rodrigo
7. Networking With Other Users
One fantastic technique many more prominent TikTok users utilize is that of networking and bonding with other creators. You might visit other personal trainers, gyms and health professionals or take on other TikTok users in your area as clients. This way, you can perform collaborations, take on challenges together, or build a nice friendship which is always pleasant to see.
If someone sees the progress their favourite TikTok creator has made with you, they're much more likely to engage with your content.
If someone sees the progress their favourite TikTok creator has made with you, they're much more likely to engage with your content.
Conclusion
TikTok is a viral app with impressive viewing figures and millions of users. There's no better platform for professionals to market themselves to the younger populations. With the actual health benefits and improving aesthetics in fitness training, personal trainers are uniquely positioned to make a strong visual impact on the platform.
With appropriate fitness TikTok marketing, you may expand your repertoire of clients and your promotional strength in one fell swoop.
With appropriate fitness TikTok marketing, you may expand your repertoire of clients and your promotional strength in one fell swoop.
