Social Media can make or break your career as a Personal Trainer. Knowing what to do and how to start can feel overwhelming at first, especially if you don't have a big following.
Here are 19 super helpful tips on how to create successful social media marketing for your personal training business.
1. Identify Your Goals for Your Successful Social Media Marketing
What does successful social media marketing look like for your personal training business? Make sure you have a clear plan that's specific. Avoid general goals like "get more clients" and instead make an objective like try to lock down 3 clients this month.
Be sure that your goals are measurable, so you can precisely answer if your goals were met or how off you were from your objective. It's also important that your goals are attainable, getting 100 new clients this month is not only not realistic, it may be impossible. If your goals are within your reach the more likely you are to reach them.
2. Identify Your Audience
If you're just starting out, you need to know your audience so you understand how you can reach them. It's important to find out who you're trying to target so you can direct your social media posts right to them.
3. Select the Best Platforms
It can feel like every day a new social media platform emerges, which can feel overwhelming. Think about where your target audience or potential client is, and get really good at that platform. For example, if you're great with training younger clients, you might want to look into Snapchat.
4. Employ a Qualified Manager
If you have the budget or if you really find yourself struggling to get more followers on social media, you might want to consider hiring a social media manager. Understanding and excelling at social media is a skill that not everyone understands or can master.
If you can't wrap your head around social media, hiring someone with proven experience can be a profitable investment. Think of it as an advertising budget, more people scroll through Instagram than watch commercials anyway.
5. Deliver Consistently
To really have a successful social media page, you need to make sure that you're posting and engaging constantly. Being up to date and in the know is key to connecting with your audience. Having a frequent schedule of when you post and sticking to it will really make your platform successful.
6. Connect With Influencers
Do not underestimate the power of an influencer. Twitter found that 49% of consumers look to influencers to help them decide what to buy. If you don't have a big following, collaborating with an influencer, like perhaps doing a workout video with one, can really help grow and engage your audience.
7. Grow Your Audience
It's no secret that the bigger your audience, the higher the chances you get more leads for your personal training business. Engaging with your audience by organically liking and commenting on their posts, as well as creating engaging content, is a great way to grow and sustain your audience.
8. Engage Your Audience
In order to have a successful social media account, you must be engaging with your followers. Doing this by responding to your audience is a kind and timely fashion. Answer their questions and resolve issues quickly and also comment and like their posts.
Be sure to tag members of your audience when appropriate, if there are followers that you think might be interested in a diet or workout tag them in a post, personal recommendations like this will help drive the value of your page.
9. Measure Your Results
In order to see if your social media marketing is successful and your strategies are paying off, you need to be able to measure your results. You can do this by looking at your followers and seeing how much that number has grown. Also look into how many likes, shares and comments your posts are getting and if that number is growing or decreasing.
10. Know That Social Media Will Help You Become The Expert
Having a loyal and trusting following on social media can help you become to the go-to person for personal training in your community. No one is going to trust your service if you don't have any recommendations. Social media is a great place to show and share your results and success with clients.
You also can pretty much be seen as a fitness expert with the more followers you have. This shows people that people trust and listen to you, which can make you a great candidate for sponsored posts down the line.
11. Post a Tip of the Day
If you're running out of content to post on your platforms, try to think of a series. Doing tips of the day is an easy one that motivates you to post something fresh and new every day.
Your tips will soon be something your audience looks forward to, which can help drive consistent and trusting traffic to your page.
12. Always Include a Call to Action
If you want your audience to engage with your content, give them something to do. May that be commenting, asking you a question or subscribing, these actions will provide social proof to a new follower.
Hopefully, you already have an e-mail list, but you can tell people to like your Facebook page, or offer some incentive or discount to new followers.
13. Post 4-6 Times per Day
This may seem like a lot, but posting 4-6 times a day shows that you are active on your page. If you're using Facebook, this jives with their algorithm and lets your post stay visible for 1-3 hours.
Try posting different kinds of content during the day. People love pictures because they take up a lot of space, but they are often not viewed or liked as much as text or meme posts. Mix up the kind of posts you do to keep all different types of people engaged.
It helps if you start a collection of motivational quotes, memes, relevant blog posts or videos and pictures of client successes. Using a scheduling software can also be a great idea to keep your posts organised.
14. Try to Get Your Posts in Front of Big Audiences to Catch On
You want your posts to do well so your audience will grow and you'll get more clients. There are six things that make posts successful; social currency, triggers, emotion, public, practical value, and stories.
What this means is people will share your material if they feel they get something out of it, but sharing mtivational messages can even be more popular so long they feel they can help their peers by passing on your message.
Keep in mind though that until you have a large audience, no one cares about you and your personal life. They are looking for ways to add value to their own and the family lives, and a picture of your baby cousin is most likely not doing that for them. Try to focus on content that lets your readers help others and themselves.
15. Find Your Voice and Use the Right Tools to Express It
Before you post anything on social media, you need to have a clear vision of what your message and style is. This can be a quick thought of what kind of information you want to post and what represents you as a trainer.
Keep in mind that things like the look of your feed and the feel of your brand and style can really help develop your brand voice. Focus on your unique approach and try to choose the channels and tools that match your personality the best.
Making great content starts with an idea and a clear vision, but then you have to put that vision into action.
16. Post Before and After Pictures
One of the best storytelling lessons is to show and not tell, and this applies to your personal training business. Don't just tell people your training has great results and your client's losing weight and gain lean muscle, show it.
Before and after pictures or transformations get a lot of attention on social media, and can really show your audience exactly what you are capable of doing. Try to show pictures and videos of your clients' training with you so your audience can really get an idea of what you offer.
You may also want to consider showing screenshots of text messages you get from clients saying how happy they are with their training with you. Anything you use to show your audience the results of your program just makes your training that much more reliable.
17. Use Hashtags
Hashtags are a great way to get people to find you and your profile on social media, especially on Instagram and Twitter. Try out different relevant hashtags with each post and see which drive the most traffic.
Try to find the most popular hashtags for fitness and personal training. Mix and match these hashtags and see which ones are more successful that others. You can also come up with your own personal one, so once you do have an audience, people can easily find you and your work.
18. Provide Your Followers with Quality Information So They Want to Follow You
To get followers on any social media platform, you need to give people information and motivation they can't find anywhere else. You want to post inspiring pictures, quotes, and tips that fit your training program. Maybe you're debunking myths or have such great fitness secrets that your followers want to share with their friends or family.
The more valuable the information that you share on your page, the bigger chance your posts will be shared and you'll get new devoted followers who will want to keep coming back to your page.
Keep promotional posts to the minimum, broadcast them with purpose and try to target specific audiences with them depending on the objective. It's important that you do this strategically so your audience sees you as a fitness professional and not a salesperson.
19. Don't Give Up
When you look at your metrics you can see how successful you've been so far and what you need to work on. Look at your numbers critically to determine if one kind of post gets more engagement than another and see if this is based on certain days or times of the day.
Also look to see if your content does better on one platform than another and use this data to reevaluate your social media strategy. Once you do this, you will see better results in your social media marketing efforts.
Keep in mind that successful social media marketing has a variety of challenges. Stay focused and stay consistent, that's the only way you'll really see results.
Improve Your Social Media Marketing Today
Now that you know what makes successful social media marketing for your personal training business, use these tips and stick with them. Remember to have a simple attainable goal to keep you focused. Have a clear idea of who your audience is and find out how to reach them, engage them, and keep them satisfied. Once you get your social media strong, your business will be booming in no time.
Did you find this information useful?
Drat! We would love to hear your feedback.
Search the Site