Is your personal training business targeting mainly Millenials (people born between 1980 and the early 90s)? If so do you know where they hang out the most?
Snapchat is a social media platform that fit pros don't talk about often, but if your clients fit the above criteria you might want to learn more and find out how you can use it to market your fitness services.
Did you know that 77% of college-goers use Snapchat extensively every day? Did you also know that 53% of US Snapchatters are under the age of 34? Even though it looks like that 2016 was the year when people age 35 and above also started using the app more, young adults are those who prefer snapping away.
These target markets are renowned for their desire to stay fit and fabulous. It stands to reason that fitness brands and personal trainers reach out to these lucrative target markets on Snapchat.
Want to encourage more conversions on social media? Snapchat seems to be a plaform that not many personal trainers discovered so far, so you might as well try to get aead of the game. Here are 6 ways to market your fitness business on Snapchat.
1. Turn Your Clients into Brand Ambassadors
Your clients are your number one source of prospects and conversions. A good testimonial from them can bring in a huge wave of personal training requests. With Snapchat, you can take customer testimonials up a notch and convert your clients into brand ambassadors.
Ask your clients to snap pictures or videos of themselves working out with you or with a class full of people during your sessions at your fitness facility. Using funky backgrounds and filters can add a dash of fun into a post-workout picture of a grueling class.
Statistics show that active users of Snapchat view their Snapchat feeds at least 18 times a day. That’s 18 opportunities to showcase your personal training service to your prospects.
You can even publish pictures of your clients on your own Snapchat wall and tag them in the images. This may encourage them to publish photos of their own.
2. Record and Publish Live Events
As much as people like seeing chiseled, Greek God-like bodies on their Snapchat feeds, they also love to see the torturous moments and the grueling workout routines behind the client’s accomplishments.
Posting live videos of actual classes will make your fitness service more relatable and reliable. It will also give you an opportunity to showcase your skills as a personal trainer and also reassure followers that you are the real deal.
Another great promotional advantage of live Snapchat videos is how they act as evidence for the effectiveness of your fitness training. When they see other Snapchatters working out and losing pounds, your prospects will be very interested in experiencing the same benefits.
When it comes to live videos, get creative with the blood, sweat, and tears. Show them fun workouts, real client struggles, how they have overcome it and just be you. This will send a strong brand message to your audience and aid trust and engagement.
3. Tap into the Power of Snapchat Stories
Did you know that 400 million stories are produced on Snapchat on a single day? The large number of stories is proof of how successful Snapchat stories are in everyday life.
Check out Business Insider's comparison chart on user preference of stories feed between Instagram and Snapchat. You'll be surprised and realise why you to give the yellow app stories feed a go.
One of the best ways to bolster your following is to create and curate exclusive local content. Say your clients have posted their pictures of your classes on Snapchat; ask them for permission and use their pictures to create a story.
If you’ve recently organized a community fitness event or a members-only workout event, you can showcase these events through the Snapchat stories. When people see you having fun, they are more likely to be enticed by your services and may even contact you for information.
4. Use Creative Filters to Present Your Brand
Snapchat filters are some of the most engaging and entertaining methods of promoting your personal training service. They help you and your clients personalize your Snaps, while also adding an alluring effect to your promotional campaign.
When using backgrounds and filters, customize them to suit your brand. Implement geofilters and geofence your Snapchat posts so that any person within geographical proximity to your business receives your snaps.
You can even create a custom geofenced filter for your brand, website or fitness center. Snapchat’s new geofilters.snapchat.com offers eight categories of geofilter templates which users can use to create personalized filters in funky designs and quirky colors.
The app too has a new On-Demand Geofilter tool which you can use to create a custom-designed geofilter. From your studio’s name to popular workout hashtags, you can create as many filters as you want.
5. Start a Snapchat Community
It’s super easy to start a community on Snapchat. The challenge lies in engaging, retaining, and building the community. When you have a few clients and prospects that dedicatedly follow your posts, engage them with contests, perks, and promos.
You can, for example start a fingertip plank challenge and ask your clients to post videos of them doing fingertip planks with your brand’s filter on it. The person who does the longest plank will be rewarded with a free session or a surprise gift which they can collect at your fitness studio.
Another great way to engage your community is to host talks and interviews on the app. Record an interview with a famous athlete, coach or a nutritionist and publish 10-second ‘How-to’ stories with workout and diet tips and tricks. Your followers will love them.
6. Use Your Snaps on Other Social Media
Finally, to make the best use of your Snapchat account, save all your snaps and stories and publish them on other social media platforms. For example, publish the video on Facebook and a really stunning picture on Instagram. Prospects who don’t follow you on Snapchat, but do follow you on other channels will love these little peeks into your world.
You can even post these pictures and videos on your website/blog with a detailed write-up. Sending e-mails and newsletters with links to your website and Snapchat account will also be a great way to get people to follow you on the app.
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