How to Get More Visitors to Your Fitness Website For Free

Whether you just launched your new personal trainer website or you have had one running for quite some time, the ultimate goal is to get more people to visit your fitness site and sign up for your service.

The greater the number of people visiting your website, the better chance you have of increasing your customer base. Of course, you need to make sure the people landing on your site are actually looking for a personal trainer!

If you are disappointed with the number of visitors your fitness website is getting, let’s take a look at some of the things you can do about it.

1. Provide a Smooth User Experience

There is nothing worse than landing on a website that is cluttered, messy and misleading. Website visitors also have expectations of what they will encounter when landing on a specific web page.

For example, people looking for a personal trainer expect their website to express the trainer's personality and be encouraging, motivating, and inspiring. From a structure point visitors will expect to find information about you, your services, pricing and how to get in touch.

Here's one we put together for our client, Serious Fitness:

If you want to improve the user experience of your personal trainer website, you can ask your ideal clients and audience what they would expect to see if they landed on a website such as yours. 

What content would they expect to be prominent? What sort of formatting and styling would they expect? 

If your website is world’s apart from what people expect when visiting a personal trainer’s site, it is time to make changes.

2. Focus on SEO by Using the Right Keywords in the Website Content

The use of keywords is something you need to take seriously when developing personal training content for your clients. 

While keywords are critical, your content also needs to be compelling. After all, visitors have to be interested in the content that appears when making a search in order to click on the link and explore it further. 

The most effective way of finding what your prospects want to know is by using your buyer personas. A persona is a profile of the sort of person you are appealing to. After all, not all personal trainers have the same target demographic.

Check out this template by The Power MBA.

You can then put together a list of keywords that concentrate on the issues your personas face or the achievements they are hoping to attain. This is the best approach to take because people are actively searching for solutions to those issues. 

If you have content that helps to solve those problems, for example, losing baby weight or dealing with chronic pain, searchers that are actively looking for this are going to locate your website and visit it.

3. Publish Articles On Topics That Interest Your Ideal Clients

When attracting traffic to your personal training website, it is not only your website pages that play a role. Your blog is critical. 

So, not only do you need to optimize your fitness website pages around specific keywords, but you need to do this for your blog posts as well. 

It is imperative to write blog posts that are relevant to your buyer personas. Answer questions that they are actively searching on Google and other search engines.

Not only is this beneficial in terms of ensuring your brand and site is top-of-mind next time that anyone is looking for training help, but it also helps to create trust amongst potential clients. 

After all, if someone is looking for a personal trainer, and they land on a website with lots of helpful, relevant, and interesting content, they will feel like you know what you are talking about!

4. Write Blogs on Your Main Keywords

Your keyword footprint is critical when building a website. Your keyword footprint is basically a database of all of the keywords your site ranks for on Google. In other words, how much of a mark are you leaving on the Internet?

You want your website to be associated with many keywords that are relevant. So, creating a separate blog post for every one of your most important and relevant keywords around personal training comes highly recommended.

Here's one we wrote for one of our clients that now ranks at the top of Google!

Every blog post that you write is going to be viewed by Google as an individual website page. As a consequence, the more high-quality articles you write about the keywords that are relevant to your buyer personas, the more chance you have to rank high in Google for those keywords. 

Blog posts are beneficial in helping you to grow your keyword footprint, meaning you have an even better possibility of getting found whenever people search for terms found on your website.

5. Leverage Social Media

Social media can help you in multiple ways to drive more traffic to your personal trainer website. First of all if you keep promoting your articles on a schedule, there will always be new people who will land on your blog.

Second, you want to keep an eye on what terms and phrases your ideal clients use to describe their fitness-related questions. If you find something that's popular, consider including it into your keywords.

Lastly, social media is a great place to help people with their problems. If you see a question you haven't answered on your blog yet, there's an article topic idea for you.  You can also comment your blog links to questions they can answer to drive more traffic to your website.

Get More Leads Through Your Personal Trainer Website

So there you have it: some of the different methods you can use to get more visitors to your personal fitness website. 

We hope that you now have some ideas and inspiration that can help you to get better results from your online presence. Make sure you continue to track your efforts so that you can make improvements. After all, SEO is not a one-time thing. If you need some help, feel free to get in touch!