Personal trainer websites that grow with you.
My Personal Trainer Website
Login
  • Pricing
  • Services ▼
    • Managed Websites
    • Local Marketing
    • Organic SEO
    • Content Writing
  • Our Work ▼
    • Portfolio
    • Reviews
    • Case Studies
  • Resources ▼
    • Video Guides
    • Marketing Plan
    • Site Cost Calculator
    • Recent Articles
  • About
  • Contact
  • Pricing
  • Services ▼
    • Managed Websites
    • Local Marketing
    • Organic SEO
    • Content Writing
  • Our Work ▼
    • Portfolio
    • Reviews
    • Case Studies
  • Resources ▼
    • Video Guides
    • Marketing Plan
    • Site Cost Calculator
    • Recent Articles
  • About
  • Contact

How to Create a Fitness Service Landing Page


 
How to Create a Fitness Service Landing Page

Are you wondering how best to display your service on your personal trainer website? Maybe you want to launch a marketing campaign to promote one of your offerings but want to find the way that has the best conversions. 

Statistics show that landing pages have a 160 percent higher conversion rate when compared with other types of sign-up forms.
landing-page-conversion-rate-frequency-chart-comparison
So, now you know that having a specific landing page for that service is your best option. But how does a well-performing service landing page look? We see many personal trainers following outdated advice that hurts their conversion rates.

In the past, we were told that super long landing pages were best to persuade a cold audience. In reality, who wants to read an essay when deciding whether they should sign-up for a fitness service?

Looking at the latest Digital Experience Benchmark Report by Contentsquare, people don't spend too much time on a web page. The average time per page across all industries is 55 seconds, and when we look at desktop and mobile traffic, you can see a significant difference:
Contentsquare time spent desktop and mobile
With all that in mind, you don't want your service landing page to have endless walls of text and details because the prospect will leave the page before they can consume all the info and make a decision. Instead, you need to make sure that all of the critical information is there and that it is well-structured so that people can easily digest it.

So, in this article, we'll take you through the seven critical elements of any successful fitness service landing page so that you can get a better understanding:

#1. Header 

An attractive title is a must! Draw people in with a beautiful and striking design that will tell them instantly that they're on the right page. You can incorporate a short subheader underneath to provide further information with a Call to Action (CTA).

What makes a good header? Well, it must be readable at a glance. Choose short words and ensure the font is clear and easy to read.
serious fitness header

#2. Intro to your Service

You need to tell the viewer a little bit about your fitness service. Intro videos work incredibly well. They allow you to efficiently showcase what your business does in a manner text cannot. You can briefly show how your service works rather than using lengthy text, which can be confusing and tedious.
summit strength service overview
A friendly face is a great starting point for any client relationship! Personal training is a very personal service - it's in the name! So, when someone sees a personal trainer's face and hears them talk, they can feel more comfortable. They think that this is someone they can see themselves working with!

#3. What's Included

Tell the viewer about your service and what they can expect. What sort of features do you provide? Do you offer online training? What about nutrition plans?

You can also showcase the benefits of signing up for your personal training service. What makes your training better than others? Make sure this is displayed attractively. Bullet points and short sentences are recommended.
serious fitness service features

#4. How It Works 

This section is crucial for online training services because some ideal clients will not know how to picture an online personal training relationship.

Use simple, easy steps, each explained in a short paragraph. You can include images here so that people can visualize how the assessments, program delivery, and support will work.
The Barracks Gym How It works

#5. Testimonials 

Testimonials are crucial. They show competence. After all, people are more likely to believe in your service if they hear from others who have tried it and experienced great results rather than simply reading your own sales pitch.

Choose a handful of the best reviews you have received. If you have an excellent online presence and you have received lots of feedback on independent review platforms, link to these via your landing page so that the viewer can check out more if they are interested.
CD Fitness Testimonials

#6. Pricing + CTA 

Now you need to include all the information a ready-to-buy lead might need to decide and sign up. This is where you reveal your prices. If you have different packages, explain them clearly and give the reader the information they need to determine which package will suit them.

Tell the viewer what payment methods you accept. Make sure payment terms are clear. If, for example, you offer a discount when someone signs up for a year rather than a month, yet you require payment for the year upfront, explain this clearly. No one likes surprises when it comes to costs. 

The sign-up process should always be easy. We have seen so many landing pages where the sign-up process sounds a lot more complicated than it is. This will turn people off!
Serious Fitness Pricing and sign-up

#7. FAQs 

Finally, a section for commonly asked questions by inquiries and new clients is a great way to provide added information your website visitors might need to make up their minds. We are sure there are some questions you receive regularly, so creating a FAQ section helps to address these. It's better for the lead, as their concerns are answered, and they do not have to contact you to find out more. It saves you time as well. 

Plus, a FAQ section can help drive conversions. Firstly, if someone has a question or concern about your service, they may leave it and not take their interest any further, meaning you miss out on a lead. Secondly, a good FAQ section can help you to feature in the "People also ask" section on Google, which means more visibility for your business.
Summit Strength FAQs

BONUS 

There are some bonus extras you include to increase your chances of more conversions. For example, you may want to offer a money-back guarantee. Money-back guarantees are popular because they show that you are confident in your service. They also reassure the viewer that they will not end up paying for a shoddy service.
CD Fitness Money-Back guarantee
You can also incorporate any disclaimers you feel are essential. Transparency is vital when providing personal training services, so if you think there is anything significant people should know about your service, include it. Just remember that people don't want to read a lot online.

Create a landing page that drives conversions.

So there you have it: all the critical components needed when creating an impressive landing page. The most successful landing pages contain all the essential information in a clear and attractive manner. The structure is paramount.

Think about what you would enjoy as a reader, rather than cramming in much copy that may not have relevance and ultimately distract the visitor, meaning a lead lost rather than gained.

    5 Star Website Design & Marketing Reviews

    Picture
    See our reviews
    Picture
    Hey, I'm Dan. Founder and CEO of My Personal Trainer Website. I live and breathe fitness web design, SEO and marketing. I hope you enjoy my insights! Interested in what we do? Check out our Managed Website service.

    Popular Articles

    • The 20 Best Personal Trainer Website Designs
    • Personal Trainer Apps - The Top 20
    • How to Get Started as an Online Personal Trainer
    • 50 Fitness Marketing Hacks for Personal Trainers
    • 8 Fitness Website Design Trends of 2018

    Popular Resources

    • Fitness Marketing Plan
    • The Ultimate Guide to Business Systems
    • 15 Point Website Home Page Checklist
    • 50 Fitness Marketing Hacks eBook

    Trusted Partners

    We work closely with some of the best service providers in the fitness industry.
    Picture
    Picture
    Picture
    Picture

About

We've been designing websites and marketing strategies for personal trainers since 2007.  We have a reputation for being fast, friendly, reliable and meticulous with the details.

My Personal Trainer Website

Company

Website Design
Local Marketing
Organic SEO
Articles
​About
Reviews
​Portfolio

Resources

Website Marketing Plan
Resources

Support

Submit a Request
Free Business Learning

Connect

Facebook
​Instagram
​

Legal

Terms and Conditions
Privacy Policy
​


© My Personal Trainer Website
This website is built on the same platform our clients enjoy.