How to Create a Fitness Service Landing Page

Are you wondering how best to display your service on your personal trainer website? Maybe you want to launch a marketing campaign to promote one of your offerings but want to find the way that has the best conversions. 

Statistics show that landing pages have a 160 percent higher conversion rate when compared with other types of sign-up forms.

So, now you know that having a specific landing page for that service is your best option. But how does a well-performing service landing page look? We see many personal trainers following outdated advice that hurts their conversion rates.

In the past, we were told that super long landing pages were best to persuade a cold audience. In reality, who wants to read an essay when deciding whether they should sign-up for a fitness service?

Looking at the latest Digital Experience Benchmark Report by Contentsquare, people don't spend too much time on a web page. The average time per page across all industries is 55 seconds, and when we look at desktop and mobile traffic, you can see a significant difference:

With all that in mind, you don't want your service landing page to have endless walls of text and details because the prospect will leave the page before they can consume all the info and make a decision. Instead, you need to make sure that all of the critical information is there and that it is well-structured so that people can easily digest it.

So, in this article, we'll take you through the seven critical elements of any successful fitness service landing page so that you can get a better understanding:

#1. Header 

An attractive title is a must! Draw people in with a beautiful and striking design that will tell them instantly that they're on the right page. You can incorporate a short subheader underneath to provide further information with a Call to Action (CTA).

What makes a good header? Well, it must be readable at a glance. Choose short words and ensure the font is clear and easy to read.

#2. Intro to your Service

You need to tell the viewer a little bit about your fitness service. Intro videos work incredibly well. They allow you to efficiently showcase what your business does in a manner text cannot. You can briefly show how your service works rather than using lengthy text, which can be confusing and tedious.

A friendly face is a great starting point for any client relationship! Personal training is a very personal service - it's in the name! So, when someone sees a personal trainer's face and hears them talk, they can feel more comfortable. They think that this is someone they can see themselves working with!

#3. What's Included

Tell the viewer about your service and what they can expect. What sort of features do you provide? Do you offer online training? What about nutrition plans?

You can also showcase the benefits of signing up for your personal training service. What makes your training better than others? Make sure this is displayed attractively. Bullet points and short sentences are recommended.

#4. How It Works 

This section is crucial for online training services because some ideal clients will not know how to picture an online personal training relationship.

Use simple, easy steps, each explained in a short paragraph. You can include images here so that people can visualize how the assessments, program delivery, and support will work.

#5. Testimonials 

Testimonials are crucial. They show competence. After all, people are more likely to believe in your service if they hear from others who have tried it and experienced great results rather than simply reading your own sales pitch.

Choose a handful of the best reviews you have received. If you have an excellent online presence and you have received lots of feedback on independent review platforms, link to these via your landing page so that the viewer can check out more if they are interested.

#6. Pricing + CTA 

Now you need to include all the information a ready-to-buy lead might need to decide and sign up. This is where you reveal your prices. If you have different packages, explain them clearly and give the reader the information they need to determine which package will suit them.

Tell the viewer what payment methods you accept. Make sure payment terms are clear. If, for example, you offer a discount when someone signs up for a year rather than a month, yet you require payment for the year upfront, explain this clearly. No one likes surprises when it comes to costs. 

The sign-up process should always be easy. We have seen so many landing pages where the sign-up process sounds a lot more complicated than it is. This will turn people off!

#7. FAQs 

Finally, a section for commonly asked questions by inquiries and new clients is a great way to provide added information your website visitors might need to make up their minds. We are sure there are some questions you receive regularly, so creating a FAQ section helps to address these. It's better for the lead, as their concerns are answered, and they do not have to contact you to find out more. It saves you time as well. 

Plus, a FAQ section can help drive conversions. Firstly, if someone has a question or concern about your service, they may leave it and not take their interest any further, meaning you miss out on a lead. Secondly, a good FAQ section can help you to feature in the "People also ask" section on Google, which means more visibility for your business.

BONUS 

There are some bonus extras you include to increase your chances of more conversions. For example, you may want to offer a money-back guarantee. Money-back guarantees are popular because they show that you are confident in your service. They also reassure the viewer that they will not end up paying for a shoddy service.

You can also incorporate any disclaimers you feel are essential. Transparency is vital when providing personal training services, so if you think there is anything significant people should know about your service, include it. Just remember that people don't want to read a lot online.

Create a landing page that drives conversions.

So there you have it: all the critical components needed when creating an impressive landing page. The most successful landing pages contain all the essential information in a clear and attractive manner. The structure is paramount.

Think about what you would enjoy as a reader, rather than cramming in much copy that may not have relevance and ultimately distract the visitor, meaning a lead lost rather than gained.