How to Make Your DIY Fitness Website Look More Professional

The personal training sphere is fiercely competitive, so you need to do everything in your power to stand out from the crowd. One of the ways you can achieve this is by ensuring your website is a professional and an apt representation of your services as a personal trainer.

So, what truly makes a professional website? If you are creating your own site, you want to ensure no one thinks it looks amateur. No one should be able to tell the difference between your own site and one that has been made professionally. Here are 5 ways you can make sure this is the case.

1. Make Sure Your Brand Identity Is Clear

A great fitness brand is one that evolves as you do, is easy to remember, and inspires trust. Think about the best brands in the world. They are innovative, relevant, and unique.

There is nothing wrong with spending some time looking at your competitors to see what they are doing. However, make sure that you do not copy anyone!
 
Once you have a clear brand identity, designing your fitness website is easy. This is because your brand incorporates your selected logo, typography, colors, and images.
 
It is wise to create a brand guide, which pulls together all of your professional brand identity and gives you something to refer to. This will make sure that your fitness brand is always consistent.

2. Ensure Your Website Is Easy To Read And Use

A professional website is one that is easy to use. When someone lands on your fitness website, they should be able to get the information they are looking for, and they should be able to do so with this ease and speed.
 
Readability is an excellent starting point. Most users spend time moving between tabs and looking at different elements of a website, so readability is key. This is even more critical for those who are time-poor.
 
To make sure your website visitors are engaged and ultimately convert, make sure your website is easy to navigate.
 
Here are some tips:

• Be thoughtful and mindful if you’re going to use pop-ups or animations
• Focus your page layout on what is the most critical
• Make buttons stand out on the page
• Keep menus short

You also need to ensure your copy is easy to scan. Remember, people are very busy these days and often check their phones on the go! So, you must use clear and large fonts. Also, break up chunks of copy with bullet points, sub-headings, and headers. You should also add white space to give text visual room to breathe.

3. Make Sure Your Website Works on A Mobile Phone Too

More people use their smartphones for the Internet than they do desktop computers, so why are so many people still designing their fitness websites with the desktop user in mind?
 
It is imperative to ensure that your fitness website can be viewed and used optimally on a mobile phone device. Your site should adapt to the screen it is being viewed on, no matter the orientation, size, or resolution.

Responsive website design takes very thoughtful and careful planning. It is not only about your website’s structure. For instance, you need to take photographs that will work both horizontally and vertically. Your images also need to be of the highest quality so that they look crisp on any monitor.

4. Avoid Things That Make A Fitness Website Look Unprofessional

When creating a fitness website that looks professional, it is just as important to consider what would make your site look unprofessional as it is to consider what does look professional. This will ensure you can avoid some of the big red flags.
 
Here are some of the main things that can make a website look professional:

• Low-quality images
• Inconsistent brand identity
• Too much information on one page
• Issues with accessibility
• Typography that is difficult to read
• Lack of contrast
• Sticking too closely to a template

 
Avoid all of the above at all costs!

5. Add Useful Professional Tools for Your Website Users

Professional audiences have very distinct needs and requirements. You want to make sure that your fitness website is a continual resource for your target audience. You want them to visit again, and again, and again! For this to be the case, useful tools are a necessity.
 
You may assume that this is going to cost you a small fortune but this does not need to be the case. There are low cost and even free website tools and plug-ins for you to make the most of.
 
A good example of this is a scheduling app or plug-in. If you offer live workouts and fitness consultations for your clients to make the most of, a scheduling app could be just the thing you need.
 
There are plenty of other functions that personal training clients are going to find beneficial. You can add an ethical bribe, also called a lead magnet as a resource your visitors can access in exchange of their email address.

A live chat feature is also helpful for customers who wish to get in touch a lot quicker.

If you have a DIY website, chances are that you have relied on a builder such as Wix or Squarespace. You may have created your site on WordPress. All of these platforms have a lot of plug-ins and add-ons for you to make the most of.

Ensuring Your DIY Fitness Website Looks More Professional

All in all, the importance of creating a fitness website that looks professional cannot be overlooked. You want people to trust in you and the services you offer, and the only way to do this is with a sophisticated and professional site. Use the tips provided above to make sure this is the case.