​Did you know that 34.35% of users choose the first link that is not an advertisement when they do a Google search? And that fewer than 10% of people will go to the second page of a Google search result?
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​Social media is today one of the most powerful forces on the planet. Over 2.5 billion people globally have accounts on multiple social media platforms. For new businesses, this translates to finding most of their customers on social media. 

​Is your personal training business targeting mainly Millenials (people born between 1980 and the early 90s)? If so do you know where they hang out the most?

​Snapchat is a social media platform that fit pros don't talk about often, but if your clients fit the above criteria you might want to learn more and find out how you can use it to market your fitness services.

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​Are you a newer personal trainer in your first 6 months of business? Then you're probably struggling with marketing? Do you feel like your business just can’t take off and everything is a bit stale? This short guide on getting started with your fitness marketing can help.

​Facebook Live is here to stay. Research shows that approximately 2 billion Facebook users have watched live broadcasts since the time Facebook Live was released on the platform in 2016.

Between the new Facebook page algorithm and the upcoming GDPR regulations, personal trainers are worried their existing marketing strategies are taking a nose dive.  So what do you do to keep up a consistent flow of incoming leads when social media and potentially email marketing becomes less efficient?

Infographics are becoming one of the best ways to present statistics and to convey information visually. There are many ways to process information and everybody has their preferred medium, but visuals are certainly becoming more and more popular because they save time and are easy to digest.

The home page on your fitness website is one of the most visited pages on your website. People will find it on Google, on social media and via your blog page when you publish new and valuable content.

I've been playing with heat maps for some time now to improve our process and generate more leads for our Managed Website service. I believe a website is only as good as the number of conversions it generates. A website that doesn’t help you get any audience engagement or contact is one that needs work. 

​Did you know that up to 70% of most mailing lists are inactive? This means less than a third of your email recipients are reading your emails or following the links that you’ve added in the email. 

​Did you know? People who click on Pay Per Click (PPC) are 50% more likey to become lead conversions than organic links. This means a well-drafted PPC ad can significantly increase your website traffic and result in higher conversion rate than that of organic traffic.

​Gone are the days when personal trainers solely had to rely on adverts to get noticed by prospects. Today, social media plays a vital role in lead generation and business development. For businesses in the health & fitness industry, Instagram is the go-to platform for marketing and branding activities. 

There's no doubt that a well designed website can be huge asset to your fitness business. The right look can help to establish trust, build rapport and well designed layouts can accommodate the website visitors next logical step in their journey to hiring a PT.

Your fitness website is a great source for generating leads when designed with purpose and traffic is directed to it. By incorporating the right elements, you can encourage website visitors and users to get in touch when they need more information. 

Your personal trainer website is an integral cog in the marketing machinery you have set in place for your business. With a good fitness website, you can attract a prospects attention, while encouraging call-backs and referrals. But most trainers don't know how to incorporate god user experience in to their website to maximize leads and reduce bounce rates.

​Facebook reach has never been lower and acquiring new leads and clients from a Facebook Business page is now something that’s talked about in the context of “the good ol’ days”. So personal trainers are on the lookout for new and alternative sources of leads and I think search engine optimisation is the solution.

Did you know? A person’s purchase decisions are influenced by his/her primary senses. Humans are highly visual creatures and it only stands to reason that the sense of sight plays such an important role in consumer buying behavior. Often, one of the primary determinants of product or service purchase is its aesthetics, and what stronger component of aesthetics than color?

Do you already have a personal trainer website? If yes, you may have integrated various marketing gadgets to build your audience, like Sumo-Me and Get Site Control. Tools that enable you to create pop ups, share buttons and contact forms for your website.
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​​I'm literally the least qualified person to preach about video because I avoid it at all costs. It's been a weird phobia of mine since forever and I'm still not ready to bite the bullet.

But that doesn't mean my clients aren't using video as a marketing strategy and according to the Internet Trends 2017 report by Kleiner, Perkins, Caufield &Byers (KPBC), one of the largest and most successful venture capital firms in Silicon Valley, 74% of all online traffic today features video. 
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