Blogging is a great way for personal trainers to develop a long-lasting relationship with their existing clients. It is also a great way to attract prospective clients, build your audience and grow marketing assets. But sometimes it can be a little tricky to get started and you might wonder whether it's even worth it.
I'll preface this article by saying I am in no way a Pinterest expert. In fact, up until writing this article I knew very little about it, never used it myself and only saw a handful of personal trainers using it to increase the size of their audience.
I'll start right from the very beginning of the client journey with you which usually starts via a Facebook message or contact form entry on your website.
First things first. Who am I to tell you how you should and shouldn’t build an online personal training membership website? Well, my name is Dan and I run My Personal Trainer Website and the Institute of Personal Trainers.
I’ve been helping personal trainers build online training websites since online training was still wearing diapers, as well as running my own marketing, web design membership and eCommerce websites.
Ever wondered why some web pages would have HTTP, others HTTPS in front of the actual web address? Or why your site might say "This website is not secure"? If you have, you can be sure your audience had that same experience before too and they may not be willing to stay on your page when prompted with such a warning.
This week our awesome clients and I have been talking about the importance of content marketing. One of the biggest stumbling blocks when it comes to content marketing is how you measure it’s success.
What’s your take on email marketing? You may be one of those trainers who haven’t even thought of collecting emails yet because you spend most of your time on the gym floor, chatting to people.
You may already have lists of people that are happy to hear from you regularly but you don’t know how to reap the benefits or even grow that list?
The following 5 business and marketing resources for personal trainers were chosen because the businesses or owners of the business have delivered valuable insights, great service and gotten awesome recommendations over a very long period of time.
Do you find it difficult to generate a consistent flow of new clients that are willing to pay for your services? Whether you are just starting out as a personal trainer or have years of experience in the fitness industry you may find that there are months when business is blooming and others when you need to work hard to get new clients and meet basic cash flow needs of your business.
Stay tuned to find out how to set up a marketing strategy that will not only build an audience of prospects ready to become your clients, but will have a compoundng interest effect over time. Never run out of new clients again!
Business systems are all the rage in the fitness industry forums right now. Personal trainers are trying to find ways to automate as much of their business as possible to save time and increase profits.