​The power of writing incredible content for your personal training business goes far beyond the single long-form blog article you post to your website. Sure, with the right SEO and technical tinkering with backlinks that can generate considerable income in its own right. 

If you're trying to position yourself as an expert within the fitness industry or within your local area, you need to start a fitness blog. Fitness articles are the best way to showcase your knowledge, attract new website visitors and grow your audience.

This article will outline how to start a fitness blog, what to write about, and how to promote it. It will write from the assumption that you already have a fitness website, but if you need help to set one up, we can help with that too.

You probably already know what a powerful tool your website can be for your personal training business but it can sometimes feel like no one ever looks at it and it is just a glorified digital business card that costs you money every year.

People’s attention spans are short and waiting for a personal trainer’s webpage to load for too long will all but guarantee that the visitor to your site will navigate away without waiting to hear about all the ways you can help with their goals.

Inbound marketing is a way to attract personal training clients to your business by creating valuable content that speaks directly to them. It helps them to solve problems that they know they’ve got with their health and fitness when they are ready to make a change.

Did you know that Google now prioritises “mobile-first indexing”. This means that websites that work well when viewed on a mobile device, responsive fitness website designs, will appear higher in the search results than websites which weren’t optimised for being used on mobile devices. 

​Your personal trainer website visitors, especially those on the Services pages, are potential leads. Using a layout that encourages them to get in touch is a fantastic way to convert people who are already interested in your services to paying clients. 

The goal of maintaining a fitness blog is to create regular content which your potential clients find valuable. Your blog can only be a method of generating leads if what you write is useful to your audience. This will lead to them sharing the articles with their peers thus helping to increase the traffic to your website. With more people reading your tips and advice, the opportunity to create leads from your website improves.

​Charging for personal training services is a confusing element of having your own fitness business. If you ask an expert how to price your services you'll always get "it depends" as an answer, which leaves you plucking a number out of thin air. Then how to display your prices on your personal trainer website is even more complex.

​If you’re a personal trainer offering in-person or online training sessions to people in your local area you may want to consider advertising your service in a local news outlet.

​The ability to work remotely is essential for personal trainers. Getting real-time video and audio from your clients will be crucial for online workouts; to give feedback on technique, as well as being more personal during your consultation process where you might need to establish a rapport quickly.

Many of us are uncomfortable using video to speak directly to our personal training clients and prospects. I know I am, but it’s such a quick and easy way to break down barriers and build a relationship with people that it’s one we could benefit from overcoming. 

A massive 52% of internet searches are conducted on a mobile phone that applies to potential clients looking for personal training too. If you’ve not taken steps to optimise your website for mobile use, you may be missing a trick.

Your website is the home of your personal training business on the internet. Unlike social media, you have some control over your website and aren’t subject to the changing whims of the algorithm. Investing in a website can be a wise move for personal trainers, and there are a few quick wins that can set you up for long term success.