I get this question all the time: “How do I know if my website is working?”

I love this question because the answer surprises most people. There are very relevant metrics you can monitor to understand how well your website is performing. But there are also what I like to call “vanity metrics” which don’t serve you, your website or your business.

Many fitness business owners, when they start their personal training career, do everything in their business themselves. You may have more time than money at that point in your career, and you’re learning the details of running a fitness business. Besides, there’s a certain degree of pride in trying to do everything yourself in a business that you’ve built yourself.

There have been a handful of articles on My Personal Trainer Website that consistently outperform the others. Some of these articles have been performing brilliantly for a long time, generating a lot of traffic.

When writing fitness service descriptions for your personal trainer website it’s tempting to include as much info as possible so the website visitor knows exactly what they’re getting themselves into.

When you start planning your fitness website as a personal trainer, you know you're creating an asset for your business that will bring you authority and position you in your niche marketplace for years to come.

Using a personal trainer website template for your fitness website can speed up a number of design decisions. Most notably, the features of those designs will suit some personal training businesses better than others. Which templates and features you use is likely to depend in part on the services you offer to your clients, and the type of client you work with and want to attract.

Having a personal trainer website has the potential to generate leads for your fitness business, and connect you with your ideal clients. It’s an asset that elevates your credibility as a trainer - but only when it’s well designed.

Your fitness website is your business brand online. Making all decisions around the website will certainly be based on your integrity as a fitness professional. You’ll recognise taking visitors from your fitness website and nurturing them through your email marketing is one of the most effective ways to generate warm leads.

Starting a blog on your personal trainer website lends your website an air of authority. Content marketing is one of the biggest returns on investment for any personal trainer. Well-researched articles that are written with SEO in mind, and perform well on Google can generate more inbound enquiries than any other platform.

Building a membership area on your fitness website is one of the easiest ways to offer a scalable and professional service inside your personal training business. Once you have built the membership area, you will need to promote it in order to grow your online community.

Social media marketing is a huge driver to get people to visit your personal trainer website. And even before you have a dedicated, professional website, your social media profiles can generate enough interest, leads and referrals to have a successful, thriving personal training business.

Marketing your personal trainer website can sometimes feel repetitive. Once you’ve mentioned it on your social media, and put the link in your email signature, you may be left wondering what else you can do, on top of those normal, day to day promotional activities, to direct people to your website.

With the rise of online training, one of the solutions trainers have found is to live stream fitness classes through their fitness website. Making sure that this experience is enjoyable and productive for both the trainer and the audience will take a little planning, but it’s a convenient alternative to face to face classes.

We know that Google is the search engine we care most about our fitness website ranking on than any other but there’s not a huge amount of information available about how Google really works. We vaguely have a sense of the ever influential algorithm and the impact that can have on driving traffic and retaining visitors, but the details are a little evasive.

There’s a lot that you can do on your personal trainer website to improve your ranking on Google. You can do it in what you write in your blog, the keywords you use, and the links between your personal trainer website and other authoritative websites in your field.

Once you’ve put your efforts into building an impressive personal trainer website for your fitness business, you’ll no doubt want to make sure as many people see it as possible. The more people visit your website, the wider audience you can reach.

Knowing what to put at the top of your website, above the fold, can be confusing. One expert says you need an email marketing opt in while another says you should make an offer. Instead of listening to opinions, we go straight to the research to find out what really works.

When you start looking into the world of search engine optimisation (SEO), it can seem baffling. There are rules around on-site, and off-site SEO, coupled with technical SEO which has to be built into the very foundations of the fitness website itself. Confused much?

It’s probably pretty obvious by now that personal trainers need to have some sort of online presence in their business and that social media profiles can only cut it for so long. The marketplace is more saturated than ever, and having a professional page or website can help you to do a few important things - chief among them, standing out to your audience as a professional. But do you need a fitness website or a landing page? And what are the real differences between the two?

Headlines are used all the time. Even if you think you don’t write formal articles like this one, you still use headlines. The first line of a social media post is a headline, as is the subject line of an email - and the goal is exactly the same. Create enough interest, intrigue and curiosity to get the reader to read the next line.