Fitness companies operate in a competitive market. In any given geographic region, hundreds of rivals attempt to win business from a limited pool of clients. Data suggests there are more than 201,000 health and fitness clubs worldwide, so it's a crowded industry.

The personal trainer market capitalises at just under $13 billion just in the US - and it is forecast to continue growing at an incredibly fast rate of 5.4% year on year. Oddly enough, the Covid-19 pandemic has fueled and sped up trends that were already in motion. Namely, finding and training more clients online.

Whether offering online fitness services or personal training to the local community, building a solid digital presence should be an essential feature of your modern marketing strategy. SEO, or Search Engine Optimisation, is the sharpest weapon in your arsenal by far and implementing the strategies below will help you edge ahead of the competition could be the key to levelling up your entire fitness business model.

Today, we’re going to talk about how to promote your fitness blog so that you can get more websites visitors, grow your audience and get more leads. Let’s get straight to it!

The quest for the right personal trainer payment provider can be a tricky one. Yet, armed with the information below you can choose the payment method that will help maximize the success of your personal training business.

As a personal trainer, competition is fierce. This industry has grown considerably in recent times, so you need to do everything in your power to stand out from the crowd. When it comes to getting a consistent flow of ready to buy leads, Google My Business should be one of your main priorities.

As a personal trainer, you've likely found that much of your interaction with clients has been through online means due to lockdown restrictions. Still, that doesn't mean you can't continue to earn a living as a personal trainer despite such challenges.

I get this question all the time: “How do I know if my website is working?”

I love this question because the answer surprises most people. There are very relevant metrics you can monitor to understand how well your website is performing. But there are also what I like to call “vanity metrics” which don’t serve you, your website or your business.

Many fitness business owners, when they start their personal training career, do everything in their business themselves. You may have more time than money at that point in your career, and you’re learning the details of running a fitness business. Besides, there’s a certain degree of pride in trying to do everything yourself in a business that you’ve built yourself.

There have been a handful of articles on My Personal Trainer Website that consistently outperform the others. Some of these articles have been performing brilliantly for a long time, generating a lot of traffic.

When writing fitness service descriptions for your personal trainer website it’s tempting to include as much info as possible so the website visitor knows exactly what they’re getting themselves into.

When you start planning your fitness website as a personal trainer, you know you're creating an asset for your business that will bring you authority and position you in your niche marketplace for years to come.

Using a personal trainer website template for your fitness website can speed up a number of design decisions. Most notably, the features of those designs will suit some personal training businesses better than others. Which templates and features you use is likely to depend in part on the services you offer to your clients, and the type of client you work with and want to attract.

Having a personal trainer website has the potential to generate leads for your fitness business, and connect you with your ideal clients. It’s an asset that elevates your credibility as a trainer - but only when it’s well designed.

Your fitness website is your business brand online. Making all decisions around the website will certainly be based on your integrity as a fitness professional. You’ll recognise taking visitors from your fitness website and nurturing them through your email marketing is one of the most effective ways to generate warm leads.

Starting a blog on your personal trainer website lends your website an air of authority. Content marketing is one of the biggest returns on investment for any personal trainer. Well-researched articles that are written with SEO in mind, and perform well on Google can generate more inbound enquiries than any other platform.

Building a membership area on your fitness website is one of the easiest ways to offer a scalable and professional service inside your personal training business. Once you have built the membership area, you will need to promote it in order to grow your online community.

Social media marketing is a huge driver to get people to visit your personal trainer website. And even before you have a dedicated, professional website, your social media profiles can generate enough interest, leads and referrals to have a successful, thriving personal training business.