Popups are pretty much everywhere you go online. It’s almost impossible to visit a few websites without being interrupted by a pop up asking you if you want a coupon, if you want to subscribe or why you’re leaving their website. So needy.

​Turning a website visitor in to a lead is no easy task. Some statistics show it takes up to 15 interactions with your business before someone even gets in touch. FIFTEEN!

This means that visitors to your fitness website are almost never ready to buy from you right away. So you need systems in place to stay top of mind and be the go-to fitness business when the time is right.

For some, a website serves as an online business card that a trainer send a potential client to even now and then. But for others, their personal trainer website is the epicentre of their online marketing strategy. They use it as a focal point for all of their content, social media posts and ads.

Did you know that an email marketing list typically degrades by about 22.5% per year? Mostly from your subscribers unsubscribing, changing email addresses or just flat out abandoning an email they were using.
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​Reviews come in all shapes and sizes but today we’re going to be talking about written reviews specifically.

Why? Because they’re pretty easy to get, they don’t require a camera or any equipment and people still read and trust them.

If you’re designing a personal trainer website and you don’t have your own photos just yet, a stock image library can be a life saver.

As a personal trainer, obtaining new clients is essential, and a steady stream of new leads is vital to your business success.

With that in mind, we'll be exploring two of the most popular marketing strategies that reside at the opposite ends of time Vs return on investment spectrum: SEO and Facebook ads.

If you have a fitness website and it's connected to Google Webmaster Tools, you may have seen an error message that goes something along the lines of:

Does competition for your local personal training business seem to be more fierce than ever? With the increasing number of gyms and fitness professionals joining the industry, it is becoming more and more important to optimize your marketing strategy and get more traffic to your fitness website.

​As a personal trainer, your whole business is people. It's connecting with people and building a relationship in which they will put their trust in you to help them to be healthier. 

When you’re looking for a restaurant, a physiotherapist or a cinema, what’s the first thing you do? You probably go on Google and find a business with a bunch of 5* reviews, right?

If you want to attract a specific type of client, charge a certain amount of money consistently and create something that’s recognised and respected by your community, having strong branding for your personal training business is going to make a big difference.

Your website is the “hub” of your online marketing strategy. It's the place where leads will discover your business and convert into future clients.

​What are some of the biggest problems you face with your personal trainer website?

I’m guessing it’s something along the lines of :

• An outdated fitness website design
  

• Not having the skills or time to continually update the website

• The site not getting enough leads to help build your business

• You have no idea whether the website is bringing a return on your investment

In this guide, we are going to show you how to build a branding guide for your personal training business. Before we start talking about your branding guide, let’s define what a brand is.

Are you having a hard time bringing in new clients as an online personal trainer? In one of our previous posts we talked about the fours success factors of a successful fitness website and at the top of that list was competency.

​The fitness industry is ever-growing and is expected to generate more than 22 billion pounds by next year in the United Kingdom only.
 
This means that there's still a huge market for personal trainers to tap into. 

This one has been a long time coming. TrueCoach hasn't been around for that long but their predecessor, Fitbot has been on the market since 2015. I'm not sure why they took a massive turn but for whatever reason, it seems to be for the better. I wrote a comprehensive review of the TrueCoach software to see what all the fuss is about.