If there is one thing the past two years have taught us, it is the importance of diversifying your income so that you can ride any unexpected periods.

Do you want to drive more clients towards your services but are unsure how you can market them with little to no funds? Worry no more. Here are the top free fitness marketing tasks you can include in your schedule to get more clients.

Facebook describes Stories as "a great way to connect with your audience and share content between your scheduled video posts." Because of this, personal trainers and other professionals in the fitness industry can use it to promote themselves, their services, and their brand.

Local marketing is something that all personal trainers need to at least consider carefully, especially if you provide face-to-face training in your local area but also if your provide online personal training. Local optimization is beneficial because it enables you to target potential clients genuinely interested in your services and it's a lot easier to rank for local keywords because they are not as competitive.

The personal training industry is very competitive at the moment. To stand out from the crowd, you need to make sure that you are doing everything in your power to optimise your online presence and feature high up on the search engine result pages.

As a personal trainer, you'll have realized early on in your career that there aren't enough hours in the day to complete all the tasks on your to-do list. Your goal is to help as many people as possible achieve their health and fitness goals, and it's sometimes at the sacrifice of your spare time.

One thing you've been meaning to do is put more emphasis on promoting your business online - particularly with products and services that your clients can consume over the Internet.

Whether you’re a new or seasoned personal trainer, you’re probably aware of how challenging it can be to get consistent hours during these difficult times, so you might be wondering if it’s possible to make money from your personal trainer website and other online avenues.

A well-designed personal trainer website offers a host of benefits. It will boost your business reputation and generate more leads when done right and used for online marketing purposes.

The importance of having a personal training website today cannot be ignored. After all, when we search for a product or service, we tend to begin this search online. So, you need to make sure that you are front and center when anyone searches the Internet for services like yours.

The market for personal training has exploded in recent years, not least because of the pandemic. Many people have had to diversify their services, and if you are trying to get the balance right between virtual and real-life personal training, it boils down to one simple thing: your website.

Fitness companies operate in a competitive market. In any given geographic region, hundreds of rivals attempt to win business from a limited pool of clients. Data suggests there are more than 201,000 health and fitness clubs worldwide, so it's a crowded industry.

The personal trainer market capitalises at just under $13 billion just in the US - and it is forecast to continue growing at an incredibly fast rate of 5.4% year on year. Oddly enough, the Covid-19 pandemic has fueled and sped up trends that were already in motion. Namely, finding and training more clients online.

Whether offering online fitness services or personal training to the local community, building a solid digital presence should be an essential feature of your modern marketing strategy. SEO, or Search Engine Optimisation, is the sharpest weapon in your arsenal by far and implementing the strategies below will help you edge ahead of the competition could be the key to levelling up your entire fitness business model.

Today, we’re going to talk about how to promote your fitness blog so that you can get more websites visitors, grow your audience and get more leads. Let’s get straight to it!

The quest for the right personal trainer payment provider can be a tricky one. Yet, armed with the information below you can choose the payment method that will help maximize the success of your personal training business.

As a personal trainer, competition is fierce. This industry has grown considerably in recent times, so you need to do everything in your power to stand out from the crowd. When it comes to getting a consistent flow of ready to buy leads, Google My Business should be one of your main priorities.

As a personal trainer, you've likely found that much of your interaction with clients has been through online means due to lockdown restrictions. Still, that doesn't mean you can't continue to earn a living as a personal trainer despite such challenges.

I get this question all the time: “How do I know if my website is working?”

I love this question because the answer surprises most people. There are very relevant metrics you can monitor to understand how well your website is performing. But there are also what I like to call “vanity metrics” which don’t serve you, your website or your business.