You may have heard the term email marketing, but what does it actually mean for the fitness industry and for you as a personal trainer? Put most simply, email marketing is using email in order to promote or grow your personal training business.

The Google image search is a fantastic tool for bringing in extra traffic to your personal trainer website, and you can easily rank higher on it by incorporating image SEO into your website marketing strategy.

As with any approach to marketing online, the ways in which you can do SEO (Search Engine Optimisation) will differ depending on who you ask. And while the majority of the tactics you learn are viable, which work the best can be very subjective.

80% of Instagram users follow business accounts on the platform. If you haven't been using Instagram to promote your personal training services, then you're severely missing out.

​User experience (UX) can be defined as the internal experience that a person has as they interact with your personal training business and your fitness services.

If you’ve spent resources, be it time or money, on building a personal trainer website for your fitness business, then you’ll also want to make sure that you get a good return on that investment, right?

Helping people to achieve their health and fitness goals is, in my opinion, one of the best jobs in the world. Still, in an increasingly competitive field, sometimes it’s not enough to just be great at what you do.

A welcome email is the first form of contact new leads get after joining your email list or using a sign-up form. You can use this first email to set the tone for your future relationship and to ensure they  open any other emails you send.

Having a website for your personal training business can be great but most people assume having a website is enough.

Most fitness professionals end up scratching their heads over how to actually use it and you can imagine their frustrations when they have a beautiful site set up and they got nothing from it.

For any fitness business, the importance of having an effective online presence as just as, if not more important than having a presence in your physical location. After all, competition is fierce today, and so you need to do everything in your power to stand out.

Popups are pretty much everywhere you go online. It’s almost impossible to visit a few websites without being interrupted by a pop up asking you if you want a coupon, if you want to subscribe or why you’re leaving their website. So needy.

​Turning a website visitor in to a lead is no easy task. Some statistics show it takes up to 15 interactions with your business before someone even gets in touch. FIFTEEN!

This means that visitors to your fitness website are almost never ready to buy from you right away. So you need systems in place to stay top of mind and be the go-to fitness business when the time is right.

For some, a website serves as an online business card that a trainer send a potential client to even now and then. But for others, their personal trainer website is the epicentre of their online marketing strategy. They use it as a focal point for all of their content, social media posts and ads.

Did you know that an email marketing list typically degrades by about 22.5% per year? Mostly from your subscribers unsubscribing, changing email addresses or just flat out abandoning an email they were using.
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​Reviews come in all shapes and sizes but today we’re going to be talking about written reviews specifically.

Why? Because they’re pretty easy to get, they don’t require a camera or any equipment and people still read and trust them.

If you’re designing a personal trainer website and you don’t have your own photos just yet, a stock image library can be a life saver.

As a personal trainer, obtaining new clients is essential, and a steady stream of new leads is vital to your business success.

With that in mind, we'll be exploring two of the most popular marketing strategies that reside at the opposite ends of time Vs return on investment spectrum: SEO and Facebook ads.

If you have a fitness website and it's connected to Google Webmaster Tools, you may have seen an error message that goes something along the lines of:

Does competition for your local personal training business seem to be more fierce than ever? With the increasing number of gyms and fitness professionals joining the industry, it is becoming more and more important to optimize your marketing strategy and get more traffic to your fitness website.

​As a personal trainer, your whole business is people. It's connecting with people and building a relationship in which they will put their trust in you to help them to be healthier.