Starting a personal training business can be exciting if you love fitness and are qualified to train people. However, before diving in, you want to understand the financial landscape. 

Fitness is a competitive industry, especially now that there are over 90,000 gyms in the US alone. You still can (and should) start your own, but how much does it cost to start a personal training business?

As a personal trainer, a solid online presence will help you attract new fitness clients and grow your business. We previously discussed how to create the best Instagram bio and use Twitter (now X) to market your fitness business. 

Today, we'll tell you why a well-crafted Facebook page is a powerful tool in your marketing arsenal. Read on, and we'll also show you how to set up your personal trainer Facebook page for success.

The worst thing that can happen to you as a personal trainer is not always a lack of clients. You can easily attract local personal training clients, but constantly losing them can demoralize you.
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Remember when your star client texted to cancel... again. The nagging fear always creeps in - are they about to quit?

After you become a certified personal trainer, the biggest task now lies ahead - that of starting and running your fitness business. Among the things you'll need is, of course, a website where you market your services. 

The thing is, you'll be going up against over 200,000 fitness businesses worldwide, most of which will have great websites and content. For a chance to stand out, you want to focus on crafting and improving your website content. The question is, how?

Let's tell you more below!

If you've become a personal trainer and created your personal training website, then you know that Search Engine Optimization (SEO) offers the best long-term online marketing approach.

If you have just built your personal trainer website, you need the best website personalization strategies to stand out with your fitness services. 

Wondering why website personalization is necessary? 

What a huge step you've taken to become a personal trainer! Congratulations!

If you're eager to open a fitness business, you must also dedicate time and resources to marketing. One way is through a personal trainer website.

Are you just starting to create your fitness site? As a personal trainer, this is an exciting step towards growing your reach and expanding your fitness business. 

When building a site, you have multiple options. The two most popular solutions are a blog or a website. 

Do you have a fitness business already? If so, it’s time to focus on developing a good fitness website content plan to reach a wider audience. 

A well-marketed website builds professional credibility, attracts new clients, and is a platform for client engagement and retention. This is why you need to create a website once you become a personal trainer.

The fitness industry is growing daily, and according to the latest statistics, it will be serving around 230 million members by 2030. That numbered coupled with the retention rate statistics for personal trainers is a great indication why putting the effort into building your client base now is crucial.

80% of personal trainers don't make it past 24 months after training and certification. That's a startling statistic, considering setting up a personal training business is easy and a passion for most.

However, the difference between success and failure has much to do with your marketing strategies. The better you market your personal trainer services, the more probable you will attract and retain paying clients.
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In this article, we share 14 of the best personal training promotion ideas. Read on!

It's a platform worth $47 billion and is used by over 2 billion people monthly. If these Instagram statistics are anything to go by, you can see why it’s time to start building a strong profile for your personal trainer business. 

In 2023, there were 113,326 businesses in the fitness industry in the US, including gyms and health and fitness clubs. 

This is a big number to be going against if you're just starting out. But you can do what your competitors are not doing - leverage fitness digital marketing techniques to attract clients locally and online. 
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Let's tell you what this is and how to get started today.

You've seen (and maybe tried) the many website design templates out there. There are numerous options, from classy and minimalistic to modern, vibrant, and super sleek designs. 

If you've tinkered with these, what are the odds you spent way too much time trying to design your website and eventually felt frustrated? You have to drag each page element around to suit your design - which makes it easy to mess up the entire template if you're a novice.
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If this is your current struggle, this article is for you. We share the best web page layout design tips to help you create a professional personal trainer website faster.

Are you a personal trainer with a freshly minted fitness website, YouTube channel, and social media presence, but unsure what content to produce next? 

The demand for online fitness content has surged dramatically — by a staggering 76.7% from 2019 to the end of 2021, a trend that is far from slowing down. Projections indicate that by 2028, digital fitness content could claim as much as 18% of the entire fitness industry market share. That's an impressive $79.3 billion in revenue.

Social media platforms are the best places to market your personal trainer business. And, with around 415 million active users globally, Twitter, now known as X, offers a unique opportunity to boost your visibility and engage with current and prospective clients. 

Have you ever surfed the internet and stumbled upon a website you thought would have the answers you need—only to open it and struggle to find the content? You can't locate buttons, the color palettes are mixed up, the font is uneven, and the entire page loads slowly. Yikes!

In 2023 alone, there were over 115 thousand businesses in the fitness industry in the US. All these target the same audience, so we need not emphasize how competitive that makes the industry.