Knowing what to put at the top of your website, above the fold, can be confusing. One expert says you need an email marketing opt in while another says you should make an offer. Instead of listening to opinions, we go straight to the research to find out what really works.

When you start looking into the world of search engine optimisation (SEO), it can seem baffling. There are rules around on-site, and off-site SEO, coupled with technical SEO which has to be built into the very foundations of the fitness website itself. Confused much?

It’s probably pretty obvious by now that personal trainers need to have some sort of online presence in their business and that social media profiles can only cut it for so long. The marketplace is more saturated than ever, and having a professional page or website can help you to do a few important things - chief among them, standing out to your audience as a professional. But do you need a fitness website or a landing page? And what are the real differences between the two?

Headlines are used all the time. Even if you think you don’t write formal articles like this one, you still use headlines. The first line of a social media post is a headline, as is the subject line of an email - and the goal is exactly the same. Create enough interest, intrigue and curiosity to get the reader to read the next line.

As a personal trainer, you’ll understand the importance of marketing your fitness business through your content. Between updating the blog on your personal training website at least once a week to stay on top of the Google SEO algorithm, and at least one social media platform every day, it can feel relentless. Especially if we add regular emails to your list to maintain your relationship and build your authority.

Creating “how-to” content for your personal trainer website is a simple and quick strategy to build authority with and engage your audience. It’s also a way to provide them with some valuable pieces of information that they can take away and apply to their own lives. This keeps your audience engaged with your website (and social media, and email marketing) because they already know you, like you and trust you as an authority on matters of health and fitness. An engaged audience is more likely to buy personal training services from you.

One of the most common barriers to creating blog content for personal trainers is that they just don’t know what to write about. They sit down to update their weekly blog and end up drawing a blank - total writer’s block. It can lead to a lot of wasted time; consuming other people’s blog content, searching through Facebook groups or specialist forums to come up with a topic that your audience would find useful. And that’s before you’ve actually started to write it!

Once you’ve created a website for your personal training services, it will become the cornerstone of your online presence. Indispensable for hosting information for your clients, a place to post blog content and refer people to video or written material or even for selling your personal training services.

This story, like all good stories, has a beginning, a middle and an end. And like the best stories ever told, it starts with an idea and a fairy tale ending.

Not my idea. Lewis’s idea to get his fitness business website on page one of Google, get all the leads and clients and retire in a sea of monies. £40,000 in profit from around £3,100 spend. Not too shabby.

When someone lands on your personal trainer website, they aren’t necessarily ready to invest money in personal training services right there and then. Your personal trainer website is part of your “funnel” which takes people who are aware of you and what you do and turns them into paying clients.

Choosing a platform to build and design your fitness website can sometimes feel like a struggle because it’s hard to know what factors are important when making a decision. All design platforms are probably much the same… aren’t they? Well, some offer a lot more options than others.

For many personal trainers, website design can seem like a bit of a mystery. It’s time consuming, frustrating, and doesn’t seem like it has much of a return for the effort invested. Is it even that important?

Sometimes, it can seem like a modern, legitimate business is almost defined by having an online presence. A personal trainer website is part of that. But it’s not the only part, and for personal trainers that feel like they’re getting caught up on making a website before they get started working on their businesses and helping clients, it’s possibly just slowing you down.

Nobody likes stock photography. Especially the kind you'd use on your fitness website, but without a big budget to hire a professional photographer, a lot of personal trainers are left wondering how to take high-quality photos for their website.

A professional looking personal trainer website is a way to stand out against the competition in the field and can also be a crucial method of generating leads for your fitness business. But without throwing money into paid advertising, how do you drive traffic to your pages?

​Search engine optimisation (SEO) is a way to optimise your personal trainer website so that it gets more traffic without having to spend any money on paid advertising. There are three ways to focus on SEO, and each of them needs to be considered for best results. 

Your personal trainer website is the “face” of your fitness business online. While you will want your personality and individual values to come across to your visitors, you will want to present your personal training business in a way which is effective and compelling.

Testimonials are an effective way for people to see that your personal training services are trustworthy and effective. You can use them to highlight the people who have used your personal training services and have been delighted with their results. This is a powerful way to show your competence for prospective clients and the visitors of your fitness website.

It might seem like an odd consideration at first. Your personal trainer website being impacted by COVID-19. But adapting your website for COVID-19 is essential.