If your personal training website isn’t converting visitors into paying customers, the problem might be your landing page.
Your website’s landing page is like the point-of-purchase display section of a physical store. Depending on the elements on display and their arrangement, it can attract potential customers and convert them into paying clients.
For your personal training landing page to work, it must showcase your personal fitness brand's services while making prospects feel you’re the right fitness coach for them. This requires more personalization than most general gym or fitness landing pages.
Let’s discuss a few essential landing page elements for personal training websites to help you increase your conversion rates and sign more new clients.
1. Headline And Subheading
The headline and subheading of your personal training landing page are the first things potential clients will see when they land on your page.
Ensure you make them eye-catching and enticing to capture your prospects’ attention and pique their interest. Doing this is the first step to converting visitors into well-paying customers.
Ensure you make them eye-catching and enticing to capture your prospects’ attention and pique their interest. Doing this is the first step to converting visitors into well-paying customers.
If you grab your visitors’ attention from the get-go, it’s easy for them to stay on your page long enough for you to convince them to purchase your fitness programs or services.
When creating your landing page’s headline:
- Adopt a benefit-first approach, i.e., using clear, concise, and compelling language to communicate the key benefits or solutions potential customers should expect.
- Keep it short, preferably six words or less, for the highest impact.
- You may also want to include numbers, like ‘5 Ways To Burn Fat Fast’ or ‘Get Shredded In 28 Days’. Numbers work well to arouse curiosity within the reader and keep them glued to your page.
Your subheading, on the other hand, encourages visitors to keep scrolling down your landing page and learn more about your offers. Use powerful action verbs here to speak directly to your potential client and reinforce the main benefit or solution mentioned in the headline.
2. Compelling Visuals
High-quality, professional, eye-catching visuals are among the most essential elements of compelling landing pages. They help you build credibility and establish authority as a trusted fitness professional in the industry.
If possible, use photos of yourself demonstrating your fitness wins. This is a powerful tool most personal fitness professionals use to sign new clients. When potential customers see you’ve achieved your fitness goals, they’ll trust working with you as their fitness coach will help them succeed in their fitness journey.
You can also include engaging content, like videos or infographics, to highlight key features and benefits of your personal training business or specific fitness program. Just ensure all visual content resonates with your target audience and stays in line with your overall message.
3. Unique Selling Proposition (USP)
A high-converting landing page must clearly outline your unique selling point. What’s the one extraordinary thing you offer or do that your competitors don’t?
Outlining your USP helps you stand out in the fitness industry while allowing customers to connect with your personal training business.
Your unique selling point could be anything from providing more convenience, huge discounts, and value-added services to using a unique training style.
Outlining your USP helps you stand out in the fitness industry while allowing customers to connect with your personal training business.
Your unique selling point could be anything from providing more convenience, huge discounts, and value-added services to using a unique training style.
4. Testimonials And Success Stories
Well-designed landing pages for personal trainers feature customer testimonials and success stories. These give potential customers a sense of what working with you feels like, helping to convert visitors into customers effortlessly.
Client success stories also offer social proof that your personal training services produce results. They remove doubts or reservations potential clients may have and can increase your conversion rates quickly.
A few types of social proof you can use include:
Client success stories also offer social proof that your personal training services produce results. They remove doubts or reservations potential clients may have and can increase your conversion rates quickly.
A few types of social proof you can use include:
- Video testimonials: For personal fitness landing pages, video testimonials work best because prospects can see (not just read) the health and fitness goals other customers have achieved with your help.
- Images: Consider using client testimonials that highlight progressive achievements to showcase the value of what you do. These may be before and after images of clients’ weight loss milestones.
- Reviews and ratings: Honest reviews or ratings from past and current clients to help your target audience gauge if you are the right fitness coach for them.
- Logos, mentions, and features. Logos of well-known clients, media mentions, and features are also forms of social proof and can help you build your reputation. Here’s an in-depth guide on collecting and displaying customer testimonials on your dedicated landing page.
5. Call-To-Action (CTA)
The call-to-action (CTA) is another crucial element of an effective landing page. It’s what converts visitors into customers. Without a clear call-to-action prominently displayed on your personal training landing page, prospects wouldn’t know how to engage with you further.
To ensure your fitness trainer landing page CTAs produce the desired results:
To ensure your fitness trainer landing page CTAs produce the desired results:
- Use clear and precise action-oriented language, encouraging visitors to take a specific action, such as joining your email list, signing up for your online training, or buying your products.
- Use contrasting colors and typography to make call-to-action buttons stand out from other elements on your fitness landing page. It will be easier for potential clients to find and click.
6. Service Overview
An impressive landing page for personal trainers offers a brief but compelling description of your personal training services. When describing your services, always focus on the benefits you bring first. The features and products come second. Your products/services' benefits are your selling points.
You may want to highlight how you’ve helped customers achieve their fitness goals and transform their lives. For example, you could mention how you’ve helped clients learn healthy habits and improve their lifestyle with your meal plan and nutrition guide.
Or, how you’ve helped them build strength and endurance that improved performance in other areas of life through your 30-day online coaching program, etc.
Consider using introduction videos instead of lengthy text to give an appealing overview of your fitness brand. If you have to use text, make your sentences short sentences, and include bullet points to improve readability.
7. About You And Your Team
The About section of a professional landing page allows you to share your expertise, including your credentials and certification.
Briefly discuss the categories of clients you’ve worked with, mentioning the methodology you use to develop and customize programs according to individual needs and fitness goals.
Briefly discuss the categories of clients you’ve worked with, mentioning the methodology you use to develop and customize programs according to individual needs and fitness goals.
Demonstrating your competence, instead of merely citing your credentials, gives potential customers confidence in your coaching abilities.
If you have a team, introduce them and their roles.
8. Contact Information
Make it easy for interested readers to reach out to you through your personal training landing page by providing your contact details, including your phone number, email address, and contact form.
A compelling landing page contact form should be simple and user-friendly with a few form fields (five or fewer) so prospects can fill them out quickly. Anything over five fields may be intimidating for the visitor to fill out and might decrease conversions.
A compelling landing page contact form should be simple and user-friendly with a few form fields (five or fewer) so prospects can fill them out quickly. Anything over five fields may be intimidating for the visitor to fill out and might decrease conversions.
Let your future clients know when it’s best to get in touch with you and how if they have any questions or would like to book their initial consultation. The more you engage your readers, the more likely they’ll become loyal clients.
9. FAQ Section
On a personal trainer landing page, an FAQ section works like a resource library for website visitors to get specific details about your services and pricing before contacting you.
An effective landing page FAQ section addresses common client concerns while keeping a clean layout. It also covers all bases on pricing in a straightforward, transparent manner. The level of transparency on pricing matters a lot. It shows how trustworthy you are.
An effective landing page FAQ section addresses common client concerns while keeping a clean layout. It also covers all bases on pricing in a straightforward, transparent manner. The level of transparency on pricing matters a lot. It shows how trustworthy you are.
10. Responsive Design
Using a responsive design that adapts to various screen sizes is crucial for your personal trainer landing page to remain accessible to all audiences. More than 59% of Internet users use their mobile phones to browse. So, if you don’t use a responsive design, you’ll prevent yourself from reaching more potential customers.
A responsive design also enhances user experience and helps your page rank higher on search engines like Google.
To ensure your personal trainer landing page design is responsive to various screen sizes, test it on different devices and confirm if:
To ensure your personal trainer landing page design is responsive to various screen sizes, test it on different devices and confirm if:
- Your call-to-action button is visible and easily clickable on mobile screens.
- All your images can be rescaled correctly to retain their top quality.
11. Loading Speed
Your personal training landing page’s loading speed affects your user experience, which, in turn, affects conversion rates. If your page is too slow, potential customers will get frustrated and leave within seconds. But, if it’s fast, they’ll have an enjoyable experience and stick around longer to take the desired action.
12. SEO Elements
Don’t forget to optimize your personal training landing page for search engines. Doing this sets you to maximize future sales because your landing page will rank high on Google and attract more organic traffic over time.
To create a successful landing page that’s SEO-optimized, look at your page creation process as a marketing campaign launch and incorporate the following SEO best practices:
You want to avoid adding links on your fitness landing page because it might hurt your conversion rates. The links could confuse and lead visitors away from your primary call to action.
To create a successful landing page that’s SEO-optimized, look at your page creation process as a marketing campaign launch and incorporate the following SEO best practices:
- Perform keyword research and include your target keyword naturally in the headline, content, header tags, and meta description.
- Break your content into sections using H2 and H3 formatting to keep it clear and scannable.
- Use white space strategically throughout your page's content to make it an easy read.
- Include descriptive and keyword-rich alt texts for all images on the page.
- Build internal links to the fitness landing page from the rest of your site's content. Note that these links won’t be on your landing page but on other content pieces on your site.
You want to avoid adding links on your fitness landing page because it might hurt your conversion rates. The links could confuse and lead visitors away from your primary call to action.
Final Thoughts
With all the essential landing page elements and tips we’ve discussed, you should be able to create a successful landing page that drives conversions and increases your revenue.
Consider using a fitness landing page builder to simplify your landing page building process. You may also seek inspiration and ideas from several high-performing fitness landing page examples online.
Think about what appeals to you as a reader while going through different fitness landing page examples, and use these to create your own landing page. You’ll develop a unique landing page that matches your personality and connects with your target customers, making conversions a breeze.
Consider using a fitness landing page builder to simplify your landing page building process. You may also seek inspiration and ideas from several high-performing fitness landing page examples online.
Think about what appeals to you as a reader while going through different fitness landing page examples, and use these to create your own landing page. You’ll develop a unique landing page that matches your personality and connects with your target customers, making conversions a breeze.
