6 Top Keyword Research Tools For Your Fitness Content Strategy

In 2023 alone, there were over 115 thousand businesses in the fitness industry in the US. All these target the same audience, so we need not emphasize how competitive that makes the industry.

If you also have a fitness business, how do you stand out in this environment? You can start with keyword research for the fitness industry. This means you need a good keyword research tool to help you improve your content strategy and boost your content's relevance for the right audience.
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Let's tell you more, including our best keyword research tools!

​Features Of A Great Keyword Research Tool

Perform a quick Google search and discover hundreds of keyword research tools available. That makes things confusing because how do you settle for just one? 
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Here are the top features to help you narrow the list:

1. ​Comprehensive Keyword Database

As a fitness trainer, you need a keyword research tool with a comprehensive keyword database. 

This is an extensive keyword list with terms related to fitness, health, and wellness. You'll discover relevant keywords, including long-tail variations, that your potential clients are searching for. Also, ensure it provides data on search volumes, competition levels, and keyword trends. 

This database will help you understand what people are looking for, and you can fine-tune your content to satisfy search intent and service demand. 

2. ​Data Accuracy

It's one thing to gather an extensive collection of fitness keywords, but is the data accurate?

Accurate data ensures that the search volume and keyword trends you see reflect actual user behavior. So, a good keyword research tool pulls data from reliable sources and updates its database regularly to provide current information. 

This is crucial for a fitness trainer because you get to target the right keywords and optimize your content to attract more clients. With accurate data, you can make informed decisions that enhance your online visibility.

3. ​User Friendliness

The best keyword research tools should save you time and effort. After all, you should focus more on creating valuable fitness content and less on figuring out how to use the software. 
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Since you already have other personal trainer software, a keyword research tool should simplify finding and analyzing keywords for your content and services. Look for intuitive interfaces, clear instructions, and helpful features like visual data representations and automated reports.

​The 6 Top Keyword Research Tools For Your Fitness Content Strategy

Here are our top SEO keyword research tools to boost your fitness content strategy:

1. MOZ

Moz Keyword Explorer is a top-tier tool for keyword research, providing a robust set of features that make it invaluable for your fitness content strategy. As highlighted by a study from Search Engine Land, Moz excels in data accuracy, comprehensiveness, and user-friendliness, making it a must-have for SEO professionals.

Unique Features:

• Accurate Data: Moz Keyword Explorer provides highly accurate keyword metrics, drawing from a vast database that is regularly updated. This ensures that you are working with the most current and reliable data available.
  
• Keyword Suggestions: The tool offers a wide range of keyword suggestions, including long-tail keywords, which are crucial for targeting specific fitness niches. Moz’s suggestion engine generates keyword ideas based on real user queries, helping you find keywords that align with what your audience is searching for.
  
• SERP Analysis: Moz provides in-depth SERP (Search Engine Results Page) analysis, showing you the competitive landscape for your target keywords. This includes metrics like page authority, domain authority, and the number of backlinks, allowing you to gauge the difficulty of ranking for specific terms.
  
• Keyword Difficulty Score: Moz features a unique keyword difficulty score that helps you understand how challenging it would be to rank for specific keywords. This score is based on a combination of factors, including competition and search volume, giving you a clear picture of the effort required.
  
• Priority Score: This combines multiple metrics—search volume, click-through rate (CTR), and keyword difficulty—into a single score to help you prioritize keywords that are worth targeting.
  
• Organic CTR: Moz provides insights into the organic click-through rate for each keyword, showing the likelihood of a user clicking on a search result based on its position in the SERP. This helps you understand the potential traffic you can gain from ranking for a specific keyword.
  

Pros:

• Highly Accurate Data
• User-Friendly Interface
  
• Comprehensive Metrics
• Excellent Competitor Analysis

Cons:

• Some of Moz’s advanced features are available only in the higher pricing tiers, which might be a consideration for small businesses with limited budgets.
• Limited Data Export Options

2. ​SemRush

When you become the best personal trainer, you use the right instruments to target the right people and succeed in transforming their lives. 

To target the right people, use SemRush for keyword research, and you'll have even more success. The software offers comprehensive features you can use to analyze current trends, outperform competitors, and optimize your content strategy. 

Unique Features

• Keyword overview: Provides detailed metrics on search volume, keyword difficulty, and CPC for targeted keywords.
• Keyword Magic Tool: This tool generates an extensive list of ideas, including long-tail keywords, variations, questions, and related terms.
• SERP features analysis: This provides insights into various SERP features like featured snippets, local packs, and knowledge panels.
• Keyword gap analysis: Use this to compare your keyword profile with competitors—and identify untapped opportunities.
• Position tracking: Monitor your keyword rankings over time and get detailed visibility reports.
• Competitor analysis: Delivers comprehensive data on competitors' keyword strategies and backlinks.
• Topic Research Tool: Identifies popular topics and successful content in your niche to inspire new content ideas.

Pros

• Extensive keyword database.
• Detailed competitor insights.
• Essential SEO metrics for better decision-making.

Cons

• One of the most expensive keyword research tools.
• Comes with a steep learning curve for beginners.

3. ​Ahrefs Keywords Explorer

When you want to create smart fitness content that reaches a larger audience, you could use Ahrefs Keywords Explorer's very detailed keyword analysis. 

You get keyword suggestions similar to other tools like SemRush, but Keyword Explorer does a bit more. The tool breaks down competition from top-ranking pages and pulls data from many search engines, not just Google. 

Unique Features

• Multi-search engine data: Provides keyword information from Google, YouTube, Amazon, Bing, Yahoo, Baidu, Yandex, and more.
• Keyword difficulty: Scores keywords out of 100 to indicate how hard it is to rank for them.
• Click metrics: Shows the number of clicks a keyword generates and the click-through rate (CTR).
• Global and local volume: Offers search volume data for multiple countries.
• SERP overview: Displays detailed metrics on top-ranking pages, including domain rating, backlinks, and traffic estimates.
• Keyword suggestions: Generates ideas based on matching terms, related terms, and search suggestions.

Pros

• Access keyword data from nine different search engines.
• Detailed insights into keyword difficulty, search volume, and click metrics.
• Excellent competitor analysis tools.

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Cons

• Steep learning curve.
• Costly.

4. ​Google Trends

Google Trends is the best completely free keyword research tool for insights into search trends and keyword popularity over time. It’s the ideal tool to ensure you always produce evergreen content within the fitness niche. 

With this keyword tool, you can see whether a trending keyword is worth the effort in the long run while also taking advantage of seasonal interest in specific fitness activities. 

Unique Features

• Real-time search data: Provides up-to-the-minute data on what people are searching for.
  
• Trending searches: Displays the most popular searches over the past 24 hours in any location.
  
• Related queries and topics: Reveals related searches and topics trending alongside your primary keyword.
  
• YouTube search data: Offers insights specifically for video content trends on YouTube.
  

Pros

• Easy to use.
• Real-time data to work with.
• It helps you understand regional differences in search behavior.
• Best keyword research tool for identifying breakout keywords/topics.

Cons

• Lacks volume metrics.
• Many keywords can be short lived.

​5. SE Ranking

SE Ranking is almost as good as Semrush as a reliable SEO keyword research tool—luckily, for a lower budget. It's an all-in-one SEO platform that will help you improve your online visibility, monitor keyword rankings, analyze competitors, and more.

Unique Features

• Keyword suggestion tool: Identifies relevant keywords with data on search volume, CPC, and competition levels.
  
• Competitive research: Analyzes competitors' keyword strategies and their performance in organic and paid searches.
  
• Content editor: Helps you optimize content with real-time SEO tips and content scoring.
  
• Local marketing tool: Offers localized SEO data and tools to enhance your local search visibility.
  

Pros

• Covers all major SEO tasks, from keyword research to backlink monitoring.
• User-friendly design makes it easy to navigate.
  
• Affordable pricing.

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Cons

• Less frequent updates compared to some competitors.
• Limited advanced features.

​6. KWFinder

Want an easy-to-use yet powerful keyword tool? KWFinder is a good option for personal trainers. The software will help you identify low-competition keywords with high search volumes, which can work wonders for your SEO strategy.

Unique Features

• Exact search volumes: Provides accurate search volume data and historical trends. Searches include related keywords, autocomplete suggestions, and questions.
• Keyword difficulty score: This helps you learn how hard it is to rank for specific keywords.
• SERP analysis: You get detailed insights into the top-ranking pages for each fitness keyword.
• Local keyword research: Uses location-specific keywords from over 50,000 locations.
• Competitor analysis: This lets you see which keywords your competitors rank for.

Pros

• Easy to use, even for beginners.
• Accurate data.
• Competitive pricing plans for small businesses.

Cons

• Limits on keyword lookups and suggestions.
  

​Final Thoughts

With the best keyword research tools, you understand and define your target audience, their needs, and the solutions your services will present. 

Luckily for you, you have many options, including free keyword research tools that don't require a steep learning curve as you start. However, we recommend finding more advanced tools with more research and reporting features to help you continuously refine your content strategy. 

To get started, use the free and paid keyword research tools above to generate keyword ideas and optimize your fitness articles for more traffic.