You've seen (and maybe tried) the many website design templates out there. There are numerous options, from classy and minimalistic to modern, vibrant, and super sleek designs.
If you've tinkered with these, what are the odds you spent way too much time trying to design your website and eventually felt frustrated? You have to drag each page element around to suit your design - which makes it easy to mess up the entire template if you're a novice.
If this is your current struggle, this article is for you. We share the best web page layout design tips to help you create a professional personal trainer website faster.
Why Is Page Layout Design Important?
Your website is where first impressions are made, and just like a clean, well-organized gym environment, a well-designed website layout attracts and retains clients. It communicates professionalism, enhances usability, and builds trust from the moment visitors land on your page.
Here's what should guide your web design:
As you can see, your website's layout is a fundamental part of how visitors experience and interact with your site. It can influence how they perceive your brand and whether they decide to engage with your services.
So, how do you design one?
Here's what should guide your web design:
- A sleek and organized website layout guides visitors naturally through your offerings. Invest in a template that allows a good visual hierarchy to help visitors understand your services without feeling overwhelmed.
- User-friendly websites make it easy for site visitors to find what they need, be it session bookings, information about services, or your training philosophy. This enhances user satisfaction while increasing the likelihood of them signing up for more information or a session.
- Strategic placement of call-to-action (CTA) buttons and clear, compelling content can guide visitors towards making a decision. Each element of your design should encourage engagement and move potential clients further down the sales funnel.
As you can see, your website's layout is a fundamental part of how visitors experience and interact with your site. It can influence how they perceive your brand and whether they decide to engage with your services.
So, how do you design one?
10 Page Layout Design Tips For Your Personal Trainer Website
These are some web design tips that can help you create web pages that meet user expectations:
1. Clear And Engaging Homepage
A good homepage usually has these page elements: a compelling headline, visuals, navigation, and a ton of white space.
Include a brief and exciting headline plus a featured image to communicate what you do and the benefits of working with you. Also, include a call-to-action that encourages visitors to engage further, such as signing up for a trial or booking a consultation.
Include a brief and exciting headline plus a featured image to communicate what you do and the benefits of working with you. Also, include a call-to-action that encourages visitors to engage further, such as signing up for a trial or booking a consultation.
Ensure the homepage is easy to navigate, allowing quick access to other key sections like services, testimonials, and contact information.
2. Easy Navigation
To ensure your personal trainer website is user-friendly, it's crucial to implement easy navigation that allows visitors to swiftly find critical information like services, pricing, and testimonials.
Web designers recommend a straightforward and intuitive navigation menu to enhance the browsing experience. For instance, ensure your website's main menu is organized with clear labels and a logical structure that guides visitors effortlessly to the most important sections.
Including a search bar can also help users quickly locate specific content or services they are interested in.
3. Mobile-Friendly Design
Next, you'll focus on creating a mobile-friendly website layout - which means ensuring your site looks good and functions well on smartphones and tablets, not just desktop computers.
A mobile-friendly page layout is crucial since many of your potential clients (over 60%) will visit your website from their mobile devices. So, ensure your page elements automatically adjust to fit any device's screen size, and that buttons and other elements are easy to navigate with a touch screen.
When you optimize your fitness website for mobile, you will improve user experience and boost your site's search engine rankings, as mobile responsiveness is a factor in SEO.
4. High-Quality Images And Videos
Good images and videos will visually communicate your services and the quality of your training.
Use professional photos and videos that highlight your facilities, your training sessions, and the transformations of your clients. The visuals enhance your site's aesthetics and are reliable testimonials of how effective your programs are.
Use professional photos and videos that highlight your facilities, your training sessions, and the transformations of your clients. The visuals enhance your site's aesthetics and are reliable testimonials of how effective your programs are.
Make sure that these media elements load quickly and are optimized for the web to ensure a smooth user experience on any device.
5. Clear Calls-To-Action (CTAs)
CTAs guide site visitors with the next step. But, while you want customers to book sessions or buy products, you want to be subtle.
Here are some website design tips that will help you create effective CTA buttons:
Here are some website design tips that will help you create effective CTA buttons:
- Use direct, action-oriented language like "Book Your Free Consultation Now!" to leave no ambiguity.
- Keep your CTA text brief and design the buttons to visually stand out with contrasting colors.
- Highlight the value, such as exclusive offers, to entice clicks and create a sense of urgency with phrases like "Limited spots available" to prompt immediate action.
6. Testimonials And Reviews
Testimonials and reviews can significantly enhance your brand identity and create trust with potential clients.
Testimonials are social proof that validates the effectiveness of your services, showcasing real-life success stories and client satisfaction. They can influence new clients' decision-making by providing relatable and genuine feedback from people who have achieved their fitness goals through your training.
Testimonials are social proof that validates the effectiveness of your services, showcasing real-life success stories and client satisfaction. They can influence new clients' decision-making by providing relatable and genuine feedback from people who have achieved their fitness goals through your training.
To make the most impact, ensure these testimonials are visible and strategically placed, such as on the website's homepage or dedicated testimonial pages, to catch the visitor's attention immediately.
7. Detailed Services Page
A detailed services page on your personal trainer website is essential for showcasing the variety and depth of your offerings. It should clearly outline each service you provide, along with transparent pricing and descriptions.
Incorporate elements such as high-quality images or stock photos, or videos of training sessions, detailed descriptions of each service, and a booking option directly from this page to enhance user engagement.
8. About Page With Personal Touch
You need a good 'About’ page to connect with potential clients on a personal level. This page should tell your story, including why you became a personal trainer and what drives your passion for fitness.
For example, you can share your fitness journey, challenges, and successes to humanize you and build trust with your audience. Additionally, this section can enhance your website's personal touch by explaining your unique approach, and the specific benefits clients might gain from working with you.
9. Blog Section
Beyond training people, you need a good way to cement yourself as an expert in your field. The ideal way to do this is to include a blog post section.
Regularly update this section with valuable content like fitness tips, workout routines, nutrition advice, or trending fitness topics. This will showcase your expertise and also significantly enhance your website's SEO. This leads to higher organic traffic so you can attract new clients.
When you provide insightful and relevant information, you create trust with your audience, so they're more likely to engage with your services.
10. Contact Info And Forms
A clear and accessible contact section ensures your clients can easily reach out and also increases your chances of securing new leads and clients. This section should ideally offer multiple ways to contact you, such as phone, email, and possibly a physical address if you have a training facility.
Even better, you should use social media for your personal trainer business. So, leave social media icons (each a link to a valid landing page) and an option for visitors to sign up for newsletters or updates. This will enhance engagement and keep potential clients connected to your brand.
Final Thoughts
When designing your personal trainer website, you want to hit the right spots to guarantee good visibility and user experience. When you leverage the web design tips above, you're on course to creating a website true to your brand; one that your target audience can easily use to gather more information about your services.
