Your brand is the identity of your personal training business. Once you have a clear vision of your design elements which are recognisable immediately by your personal training clients and your prospects, you have created a brand identity which will be associated with your personal training business.

Do you have a goal to generate leads and to boost online sales for your fitness website? Getting prospects for your website may seem like a challenging process.

Having a website for your personal training business can be great but most people assume having a website is enough.

Most fitness professionals end up scratching their heads over how to actually use it and you can imagine their frustrations when they have a beautiful site set up and they got nothing from it.

For any fitness business, the importance of having an effective online presence as just as, if not more important than having a presence in your physical location. After all, competition is fierce today, and so you need to do everything in your power to stand out.

Popups are pretty much everywhere you go online. It’s almost impossible to visit a few websites without being interrupted by a pop up asking you if you want a coupon, if you want to subscribe or why you’re leaving their website. So needy.

If you’re designing a personal trainer website and you don’t have your own photos just yet, a stock image library can be a life saver.

If you have a fitness website and it's connected to Google Webmaster Tools, you may have seen an error message that goes something along the lines of:

​As a personal trainer, your whole business is people. It's connecting with people and building a relationship in which they will put their trust in you to help them to be healthier. 

If you want to attract a specific type of client, charge a certain amount of money consistently and create something that’s recognised and respected by your community, having strong branding for your personal training business is going to make a big difference.

Your website is the “hub” of your online marketing strategy. It's the place where leads will discover your business and convert into future clients.

​What are some of the biggest problems you face with your personal trainer website?

I’m guessing it’s something along the lines of :

• An outdated fitness website design
  

• Not having the skills or time to continually update the website

• The site not getting enough leads to help build your business

• You have no idea whether the website is bringing a return on your investment

In this guide, we are going to show you how to build a branding guide for your personal training business. Before we start talking about your branding guide, let’s define what a brand is.

We all know that Google determines the fate of every personal trainer website ever. Some even go as far as to say that if your website isn't on page one of Google, it might as well not exist.

Have you ever wondered what makes a personal trainer website successful? It's tempting to believe that the design is the most important thing, or the navigation, or even the position of the sign up forms on your site.

According to the Bureau of Labor Statistics, employment of fitness and personal trainers is expected to grow by 10% through 2026. This means if you're a personal trainer, you need to find ways of standing out from the crowd.

There's so much information out there, free and paid, that it's hard to be sure what works and what doesn't. One fitness marketing guru says one thing while another says something different. It's impossible to know which way to turn!

Do you have a personal trainer website that just doesn’t seem to get enough traffic? You post about it regularly on social media and maybe even write a blog post or two but all you get is crickets?

Following on from our previous post to help you market your personal training business in the first 6 months, in this article we're going to learn more about marketing tools and strategies you can implement and test in the first year of your personal training career.
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