If you want to attract a specific type of client, charge a certain amount of money consistently and create something that’s recognised and respected by your community, having strong branding for your personal training business is going to make a big difference.

Your website is the “hub” of your online marketing strategy. It's the place where leads will discover your business and convert into future clients.

​What are some of the biggest problems you face with your personal trainer website?

I’m guessing it’s something along the lines of :

• An outdated fitness website design
  

• Not having the skills or time to continually update the website

• The site not getting enough leads to help build your business

• You have no idea whether the website is bringing a return on your investment

In this guide, we are going to show you how to build a branding guide for your personal training business. Before we start talking about your branding guide, let’s define what a brand is.

We all know that Google determines the fate of every personal trainer website ever. Some even go as far as to say that if your website isn't on page one of Google, it might as well not exist.

Have you ever wondered what makes a personal trainer website successful? It's tempting to believe that the design is the most important thing, or the navigation, or even the position of the sign up forms on your site.

According to the Bureau of Labor Statistics, employment of fitness and personal trainers is expected to grow by 10% through 2026. This means if you're a personal trainer, you need to find ways of standing out from the crowd.

There's so much information out there, free and paid, that it's hard to be sure what works and what doesn't. One fitness marketing guru says one thing while another says something different. It's impossible to know which way to turn!

Do you have a personal trainer website that just doesn’t seem to get enough traffic? You post about it regularly on social media and maybe even write a blog post or two but all you get is crickets?

Following on from our previous post to help you market your personal training business in the first 6 months, in this article we're going to learn more about marketing tools and strategies you can implement and test in the first year of your personal training career.
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​If you are just starting out with your personal training business or fitness website, it's extremely important to get a logo that rocks! The human brain has an extremely powerful memory for visual stimulation. Creating a visually stimulating logo that is memorable is important for any business.
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​Did you know that 34.35% of users choose the first link that is not an advertisement when they do a Google search? And that fewer than 10% of people will go to the second page of a Google search result?
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Between the new Facebook page algorithm and the upcoming GDPR regulations, personal trainers are worried their existing marketing strategies are taking a nose dive.  So what do you do to keep up a consistent flow of incoming leads when social media and potentially email marketing becomes less efficient?

Infographics are becoming one of the best ways to present statistics and to convey information visually. There are many ways to process information and everybody has their preferred medium, but visuals are certainly becoming more and more popular because they save time and are easy to digest.

The home page on your fitness website is one of the most visited pages on your website. People will find it on Google, on social media and via your blog page when you publish new and valuable content.

I've been playing with heat maps for some time now to improve our process and generate more leads for our Managed Website service. I believe a website is only as good as the number of conversions it generates. A website that doesn’t help you get any audience engagement or contact is one that needs work. 

There's no doubt that a well designed website can be huge asset to your fitness business. The right look can help to establish trust, build rapport and well designed layouts can accommodate the website visitors next logical step in their journey to hiring a PT.

Did you know? A person’s purchase decisions are influenced by his/her primary senses. Humans are highly visual creatures and it only stands to reason that the sense of sight plays such an important role in consumer buying behavior. Often, one of the primary determinants of product or service purchase is its aesthetics, and what stronger component of aesthetics than color?

I bet the last thing you expected to be doing when you became a personal trainer was writing content, learning about SEO, creating social media strategies and managing your personal trainer website.

What if there was a way to outsource everything so you can just do what you do best.. train your clients.