Do you have a personal trainer website that just doesn’t seem to get enough traffic? You post about it regularly on social media and maybe even write a blog post or two but all you get is crickets?
What if I could show you how to get more targeted traffic to your fitness website in 5 easy steps.
I know, I know, everyone says it’s easy but is it really going to be worth the effort and investment?
Well, how does page one rankings on Google sound?
Or positioning your website in front of potential clients who are actually looking for your services?
How does any work you put in now, will serve your business for years to come sound?
Pretty good, right? And that’s what we’re going to talk about today. Ranking your website in Google search results so that people who look for your services in your location find you.
Here’s how:
1. Quick Wins
If your website has been around for some time, your site is probably ranking in Google for something. Maybe your home page or a blog post that solves a problem your ideal clients may have is almost on page one.
Whatever it may be, the first thing we do is check website your current rankings for quick wins.
As an example, Michael and Carly's site, The Barracks Gym, had a blog that was almost ranking on the top 10 for a lot of "beep test" related keywords which would be perfect for attracting their ideal clients.
So we built links to this blog to improve the rankings and voila. More targeted website traffic to the site, more leads and more clients.
Here's how to find quick wins:
Whatever it may be, the first thing we do is check website your current rankings for quick wins.
As an example, Michael and Carly's site, The Barracks Gym, had a blog that was almost ranking on the top 10 for a lot of "beep test" related keywords which would be perfect for attracting their ideal clients.
So we built links to this blog to improve the rankings and voila. More targeted website traffic to the site, more leads and more clients.
Here's how to find quick wins:
- Head on over to SEMrush.com and add your website in their search bar.
- Click on Organic traffic on the left menu.
- Use the list to find words you're almost ranking for on page one.
- Check which pages are ranking
Look for keywords that have a high volume of searches and would be the type of keywords you ideal clients would type in to Google search. Save this for later.
2. On Site SEO
On site Search Engine Optimisation is the practice of revamping your pages so that they not only look good and read well to website visitors, but they have all of the necessary elements Google wants to see to rank your page higher in Google.
Aside from links to your website, which we’ll talk about later, Google uses your on site content to determine what your site is about and whether it should go at the top of search results.
So if you want people to find your website when they search for you in Google, you need to mention the service and location potential clients would type in to Google. For example, “personal trainer london”.
Remember the keywords you're almost ranking for? Head to that page and add your keywords:
That’s it. You can also use synonyms of your keywords like “fitness trainer” to mix things up and make the content read well to website visitors.
Aside from links to your website, which we’ll talk about later, Google uses your on site content to determine what your site is about and whether it should go at the top of search results.
So if you want people to find your website when they search for you in Google, you need to mention the service and location potential clients would type in to Google. For example, “personal trainer london”.
Remember the keywords you're almost ranking for? Head to that page and add your keywords:
- In your page title
- In your page description
- In your first header
- In the first paragraph
- In the alt text of an image
- In the last paragraph
That’s it. You can also use synonyms of your keywords like “fitness trainer” to mix things up and make the content read well to website visitors.
3. Guest Posts
One of the most important ranking factors that dictate the success of your fitness website on Google are links from OTHER sites to your site.
A link from another site to yours is like a vote that says your site is good. More links. Higher rankings.
A link from another site to yours is like a vote that says your site is good. More links. Higher rankings.
And the easiest way to get those links is to write a guest post for another site. Site owners love content. More content generally means more traffic. So if you offer to write some content for another site, they’ll probably say yes.
All you need to do is make sure you link from their website back to yours. You can usually do this from the content or from your Author Bio at the bottom of the page.
If you don’t know where to find guest post opportunities, try search on Google for fitness websites that take guest posts. A search for:
personal trainer "Guest post'
With the words "guest post" in quotation marks will ask Google to find sites related to personal training that mention the word guest post on them. Like this:
4. Optimised Google My Business Page
Whether you have a local website or an online personal trainer website , ranking in your local area is going to be good for business (locals want online training too).
Optimise your Google My Business page to help it rank higher when someone local searches for your services.
To do this, make sure your name, address and phone number are all up date, add as many images as you can of you, your training space, your team, your clients and even the outside of the building.
Optimise your Google My Business page to help it rank higher when someone local searches for your services.
To do this, make sure your name, address and phone number are all up date, add as many images as you can of you, your training space, your team, your clients and even the outside of the building.
Finally, get your existing clients to review your services. The magic number of reviews seems to be five. Google My Business pages with five great reviews and a comprehensive listings tend to rank higher.
5. Local Business Listings
Local business listings add strength to your Google My Business listing.
Ever see one of those local online directories where all of the local businesses have listed their business in an effort to get more business? That’s a local business listing and Google loves them.
Google logic is that if your name, address and phone number are listed on other local and authoritative sites, your business must be reputable. Makes sense when you think about it.
Try to get at least 25 listings on local, fitness related or popular directories.
Ever see one of those local online directories where all of the local businesses have listed their business in an effort to get more business? That’s a local business listing and Google loves them.
Google logic is that if your name, address and phone number are listed on other local and authoritative sites, your business must be reputable. Makes sense when you think about it.
Try to get at least 25 listings on local, fitness related or popular directories.
That's it!
Get all of this done and you can expect an increase in local exposure, increased rankings for your blog and site as a whole and a larger audience overall. Maybe even a new client or two.
But Does it Work?
Remember Michael and Carly from The Barracks Gym? They provide fitness services to men and women who are trying to pass the Australian Defence Force fitness test.
Here’s how their site is ranking in Google now when you search for anything related to the Australian Defence Force fitness tests.
Here’s how their site is ranking in Google now when you search for anything related to the Australian Defence Force fitness tests.
Guess who’s building the largest audience and taking all of the leads? And that’s not just a one time thing. That’s an investment that will yield a return for years to come. Say hello to financial stability!
Can You Do it For Me?
Absolutely. We love all things marketing. Check out our fitness marketing services and get in touch with a member of the team to see if we can help you attract more visitors and get more leads from your personal trainer website.
