Top 5 Advantages of Inbound Design for Your Fitness Website

​What are some of the biggest problems you face with your personal trainer website?

I’m guessing it’s something along the lines of :

• An outdated fitness website design
  

• Not having the skills or time to continually update the website

• The site not getting enough leads to help build your business

• You have no idea whether the website is bringing a return on your investment

These issues aren’t necessarily due to the website itself. The problem goes deeper, and these problems are often related to your overall marketing strategy.

One of the best types of personal trainer websites you can develop for your business is an “inbound website” - which is part of an inbound marketing strategy.

What's an Inbound Personal Trainer Website?

An inbound personal trainer website accommodates the website visitors next logical step depending in where they are in the buyer journey.

They're well designed to establish trust, have relevant content throughout, they're search engine optimised and have enticing calls-to-action to generate additional leads, resulting in more clients.

An inbound website is the “hub” of your entire marketing strategy.

Now, let’s look at the top 5 advantages of having effective inbound website design for your personal trainer website.

1. You’ll Have a Fully Automated Lead Generation Marketing Funnel

With an effective inbound marketing strategy, all attention garnered from social media, email marketing, blog content or advertisements would be leading back towards your website.

For example, your funnel would start with your blog and search engine optimised pages. This would drive traffic to the site.

Various landing pages would then convert these visitors to leads. Well designed forms are used to gather information and nurture those leads.

Instead of your website being about aesthetics (although it should look good) - each page serves a specific purpose so your visitors take a specific action.

The end goal of your personal trainer website is encouraging people to leave their details so you can contact them and sign them up as a new client.

2. You’ll Generate Additional Leads by Showing Up Early in the Buying Cycle

Let’s face it - not everybody who sees your post about online training on Facebook is ready to buy at this specific time.

Most potential clients are doing their research way before they make a buying decision.

With effective inbound website design, you aim to start nurturing those leads - helping educate your potential clients through their sales cycle.

This is the 3 stages your potential client goes through before making a buying decision.

1. Awareness - This is when your potential client is aware that they have a problem that needs solving. They’re looking to understand their issue.
2. Consideration - Potential client is starting to research ways to solve this problem (which will include your PT services).
3. Decision - Person is fully bought into the solution you offer and is deciding how to purchase.

The best personal trainer websites will have content that addresses all 3 of these stages.

This will nurture the leads and drive more conversions.

3. There Will Be an Improvement in Design and Performance

Instead of your personal trainer website being something that sits around and gathers dust, needing humongous updates every year or so, the website is continually improved to generate more leads.

These improvements can be made on real data, because you know what kind of buyer should be subscribing or filling out your contact forms.

These metrics will then be monitored, and frequent updates will be made on a monthly basis.

This way, you’ll always know how your website is performing and your website will constantly be showing it’s best-face to your potential clients - resulting in a more conversions and more clients for your personal training business.

4. You Will Get a Positive ROI

Most personal trainers build their websites with one thing in mind - trying to make a sale.  When in reality, a service based website should be designed around obtaining leads.

The difference? A sales page pushes you to make a sale, which is great for low value products.

Therefore, personal trainers use huge amounts of their marketing budgets on sales focus website design. They inject money into something that doesn’t necessarily bring a positive ROI.

But people who want to hire a personal trainer will have questions.

With an inbound personal trainer website strategy, you’ll be making incremental month-to-month improvements that are constantly monitored against clear goals.

Therefore, you’ll always be aware of how your site is performing and you are able to optimise this against specific metrics, and you’ll be able to see the return on investment.

5. You’ll Be Able to Qualify Potential Clients

For most fitness websites, their lead nurturing is non-existent. With an inbound website, you’re able to educate your leads so they have more trust in your PT services.

Effective inbound website design will have clear pathways depending on where your potential client is in their buyers' journey.

You’ll have an idea of where your clients are in their buyers' journey based on the pages they visit, the lead magnets they download or the forms they have filled out.

More qualified leads equals more client sign ups.

How To Get Started with Personal Trainer Website Inbound Design

If you want to implement an inbound design with your personal trainer website. An effective inbound design includes two things:

1. An effective inbound marketing strategy
2. An inbound website designed to execute the strategy
   

Want to learn more about inbound marketing for your fitness website? Get in touch with a member of our team.