Picture this: You’ve posted a free eBook, “A complete guide to get flat abs in 90 days” on your personal training website. A prospective client decides to download it by entering their email address. You can now send emails about how to do high-intensity exercises along with some exciting personal training offers!
By reading your emails, clients gain a sense of your business style and expertise. They trust that you're an authentic fitness expert. With this rapport, they're more likely buy your personal training program.
Though attracting prospective clients via email marketing is a huge step towards the success of your personal training business, email marketing benefits go even beyond this.
Curious about how email marketing can help you attract and retain more clients?
Let’s find out!
1. It’s Highly Affordable
Email marketing is still the cheapest form of advertising for you PT business. Cheaper still than Facebook ads, leaflets and billboards.
Instead of throwing a lot of money in classic advertising, it’s wise to know the email marketing benefits first.
Though you’ll have to pay a small amount of money to streamline your email marketing campaigns, you’ll be able to get your message in the inbox of those who are looking for a personal trainer.
Of course, this cost is incomparable to the cost you could incur if you had used billboard advertising to market your personal training services.
2. It Helps You Build Long-term Relationships
You can spend a fortune on Google ads. But even if you get new leads, these people probably won't buy from you until you've established some kind of rapport with them.
To maintain long-term relationships, credibility is the key. You can win the trust of your clients by implementing focused email marketing tactics.
The challenge is to prove yourself as an industry leader. By putting constant efforts in to crafting emails for your subscribers, there are higher chances of turning your cold website leads into highly profitable recurring clients. You get paid and your clients get healthy. Win win.
3. It’s Easy to Begin - One of the Best Email Marketing Benefits!
Are you thinking about hiring a huge team of technical personnel to make your email marketing initiative successful? Don’t worry. You don’t need to!
Even if you’ve just started your business as a personal trainer, you can create your first email marketing campaign on your own. You can even jazz it up with logos, fancy templates, images, videos, and a compelling email message.
And you're done!
Not sure if creating a killer email campaign is your thing? Luckily, you have other options too. You can ask the professionals to create emails that are specifically targeted towards people interested in buying personal training sessions.
However, it’s always better to upgrade your website before launching your personal training services.
4. It Requires Less Effort to Track
Not sure if you’re heading in the right direction? All email marketing software come with statistics that range from basic click through rates to more advance actions and segmenting based on the web pages subscribers visit.
As a Managed Website client, we’ll provide you with the software through which you can easily track the progress of your email marketing campaigns.
This also includes tracking conversion and click-through rates. Once you know what you’re missing, you can improve your campaign in no time.
5. One Email Can Bring a New Client
This isn’t necessarily possible if you use flyers, TV commercials, radio advertising, and other forms of advertising to reach new clients.
On the contrary, here’s what an email can do for you:
6. Provides High ROI
Email marketing benefits are worth knowing about with the help of this incredible statistic: it provides 3800% ROI! This makes it more rewarding than any marketing platform you can even think of.
If you market your personal training business through emails, you’ll start getting immediate returns. Once you do, you can reinvest and see your business grow.
7. It Showcases Your Businesses Transparency
People have subscribed to your list. And there’s a reason for that. They’re eager to receive the latest updates about your personal training classes.
What could be a better way to inform them about the progress of your boot camp training sessions than an email that shows “before” and “after” results?
Before and after photographs of clients are effective selling points. Adding these photographs in an email can generate increased leads.
While you add the photographs, you can give a personal touch to your email like this, “I wanted to congratulate my client, John on his hard work. The proof is in these before and after pictures. What an achievement!”
8. It Helps Your Clients Market Your Business
If your subscribers are tempted to join your personal training classes, they’ll share your email with their friends. And if you’re offering a discount, they might even join as a group of two!
You emailed one prospect. But now, you’re getting two leads. That’s how email marketing benefits personal trainers!
The Bottom Line
It’s hard to ignore the power of email marketing benefits. Without investing a hefty amount of money, you can offer your personal training services to a large number of fitness fanatics with your emails.
How did email marketing help you achieve your sales goal when just starting out as a personal trainer? We’d love to know your story!
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