We all know that Google determines the fate of every personal trainer website ever. Some even go as far as to say that if your website isn't on page one of Google, it might as well not exist.
While a statement like that is clearly taken wildly out of the context of a more comprehensive fitness marketing strategy, if your goal is to get clients from search engines then it does hold some truth.
One of the main ways that Google decides if your site is worthy of page one attention is by backlinks.
One of the main ways that Google decides if your site is worthy of page one attention is by backlinks.
What Are Backlinks?
Backlinks are links from other website to your website and each link to your website is like a vote to say your website is worth the recognition.
If other sites link back to your site often enough, your credibility grows in the estimation of Google's search engine algorithms. More links generally means higher rankings.
If other sites link back to your site often enough, your credibility grows in the estimation of Google's search engine algorithms. More links generally means higher rankings.
Backlinks are every bit as valuable to your online reputation as referrals are to your physical business.
You can't control how effective your link building strategies are going to be, but you can give them a boost in the right direction. Here's how.
What is Link Building?
There's a trail of thought that talks about leaving your fitness website to obtain backlinks naturally, and you should. Backlinks do happen naturally but the process is very slow.
Kind of like bodybuilding with poor nutrition. Sitting around waiting for other website owners to link to your site is not going to cut it.
I'd rather not leave things up to fate, especially when the success of my business is at stake and there are some very simple and ethical ways to get more links to your personal trainer website.
It's possible to go about building SEO links to your website without offending any algorithms, and without paying for the privilege.
There are several ways to do this and you don't need to be a fitness marketing guru to get it right.
Kind of like bodybuilding with poor nutrition. Sitting around waiting for other website owners to link to your site is not going to cut it.
I'd rather not leave things up to fate, especially when the success of my business is at stake and there are some very simple and ethical ways to get more links to your personal trainer website.
It's possible to go about building SEO links to your website without offending any algorithms, and without paying for the privilege.
There are several ways to do this and you don't need to be a fitness marketing guru to get it right.
Does it Work?
Not only do we use content creation and link building as our main marketing strategy here at My Personal Trainer Website (Google "personal trainer website design), but we also use it for our search engine optimization clients.
For example, Luke Bremner who runs a personal training studio in Edinburgh obtained a position 4 hotspot with link building.
For example, Luke Bremner who runs a personal training studio in Edinburgh obtained a position 4 hotspot with link building.
Have a Great Website
Nobody is going to link back to a boring, slow website. If your website sucks, nobody will want to link to it. People don't generally link to ugly and slow website that looks like they've been made on a DIY website builder.
Make sure your website looks great and runs like clockwork before you embark on any SEO linking tactics. Here's a before and after of a website we redesigned for Allan Young, the Strength Coach.
Before: slow to load, poor branding, no value.
Make sure your website looks great and runs like clockwork before you embark on any SEO linking tactics. Here's a before and after of a website we redesigned for Allan Young, the Strength Coach.
Before: slow to load, poor branding, no value.
After: Lightning fast, well designed, nice to look at and full of value.
Create Great Content
People generally link to useful content more than they link to sales pages of your website. Content is useful and if you create content that's useful to your ideal clients, other websites will link to it as an authoritative source.
Keep track of trending topics and seasonal subjects to keep your content fresh and engaging. Don't restrict yourself to blogging.
Video, podcasts, and infographics are popular, link-worthy pieces of content too.
Internal linking between content pages and blog posts is an important part of SEO strategy too. Don't leave it out.
Keep track of trending topics and seasonal subjects to keep your content fresh and engaging. Don't restrict yourself to blogging.
Video, podcasts, and infographics are popular, link-worthy pieces of content too.
Internal linking between content pages and blog posts is an important part of SEO strategy too. Don't leave it out.
Ask Your Colleagues & Clients
If you know people who own companies or have companies that you work with regularly, such as equipment suppliers or supplement retailers, ask them if you can create some content for their blog.
They most likely serve the same clients as you so any fitness specific information you could share would be useful to their readers.
This content can then link back to your site and you can return the favour by mentioning them on your website.
They most likely serve the same clients as you so any fitness specific information you could share would be useful to their readers.
This content can then link back to your site and you can return the favour by mentioning them on your website.
Guest Blogging
You're an expert in your field right? That means you have valuable insights to offer other blogs and websites.
Try a google search for relevant fitness terms to find relevant blogs and websites and ask them if they would accept a guest post on a particular topic.
These needn't be fitness sites, there are many mom bloggers and health sites with audiences that can benefit from your input too.
Try a google search for relevant fitness terms to find relevant blogs and websites and ask them if they would accept a guest post on a particular topic.
These needn't be fitness sites, there are many mom bloggers and health sites with audiences that can benefit from your input too.
Blogging Platforms
There are loads of sites that are literally designed to be blogged on. These blogging sites are for people who want to write a blog of their own and need a platform to host their blogs.
Blogging platforms are often high authority in the eyes of Google so writing a post and including a link on one would contribute to your number of inbound links.
Here are some of the top blogging platforms:
Blogging platforms are often high authority in the eyes of Google so writing a post and including a link on one would contribute to your number of inbound links.
Here are some of the top blogging platforms:
Use Social Media
Sharing is gold in the realm of SEO link building. The further you cast your net, the more chance you have of getting clicks and links.
Share all your content on your social media pages by linking to it from your accounts.
You can also comment on other people's fitness-related posts with links back to relevant content on your site.
Share all your content on your social media pages by linking to it from your accounts.
You can also comment on other people's fitness-related posts with links back to relevant content on your site.
Be Real
Whatever you do, don't be spammy. Always ensure that you are adding value with your guest posts and social media comments.
Google can, and will, dish out severe penalties if you're caught using underhanded tactics to promote your site.
There are lots of ways to grow your business with legitimate link building methods. If you'd like is to take care of this for you, check out these results and see if they're for you.
Google can, and will, dish out severe penalties if you're caught using underhanded tactics to promote your site.
There are lots of ways to grow your business with legitimate link building methods. If you'd like is to take care of this for you, check out these results and see if they're for you.
