According to the Bureau of Labor Statistics, employment of fitness and personal trainers is expected to grow by 10% through 2026. This means if you're a personal trainer, you need to find ways of standing out from the crowd.
A good first step in doing so is to have a professional website and more specifically, a well-written "About Me" section that will make people want to hire you.
This is easier said than done. Presenting a persuasive personal trainer bio takes more than just writing about your background and services.
Here are some tips to keep in mind when creating your own bio for your site that will help win new clients.
1. Keep It Focused On Your Clients and Their Needs
It's tempting to jump right into a bio by making it all about you and your background. While you definitely want to tell your story, you actually want to make it more focused on your clients and their needs.
Put yourself in your potential clients' shoes. Ask yourself how they feel about their fitness goals and fears.
What may they be looking for when choosing a personal trainer to work with? What challenges, such as parenting and a full-time job, may be obstacles in their way to their fitness goals?
Put yourself in your potential clients' shoes. Ask yourself how they feel about their fitness goals and fears.
What may they be looking for when choosing a personal trainer to work with? What challenges, such as parenting and a full-time job, may be obstacles in their way to their fitness goals?
Taking the time to carefully think about this will show you really do care about your clients and genuinely want to help them. It will also help differentiate yourself and frame your online bio.
2. Talk About Your Own Struggles
Many people become inspired to pursue a career in fitness after changing their own life around by losing a lot of weight and getting healthier.
Or, they may have hit a plateau in their training only to discover how to surpass it. Some even develop their own innovative program to help people get fit when they have limited free time.
Or, they may have hit a plateau in their training only to discover how to surpass it. Some even develop their own innovative program to help people get fit when they have limited free time.
Whatever your own personal fitness journey, you definitely want to devote a section to it in your biography.
3. Write in the First Person
If you want to make a great personal connection, writing about yourself in the first person makes you much more human than writing in the third person. Addressing your audience as "you" instead of "my clients" also adds a more personal touch.
It may seem like a trivial detail. But, considering your career involves working one-on-one with clients in person, you want your bio to sound natural and human -- like you're talking to a friend.
It may seem like a trivial detail. But, considering your career involves working one-on-one with clients in person, you want your bio to sound natural and human -- like you're talking to a friend.
4. Sell Yourself
The same way people who use LinkedIn are encouraged to sell themselves instead of simply stating what their job title is, so too should personal trainers.
This means instead of simply stating, "I'm also a nutritionist" you should elaborate by saying, "I love helping my clients make healthier eating choices and showing them nutritious and tasty meals they can make in minutes."
This means instead of simply stating, "I'm also a nutritionist" you should elaborate by saying, "I love helping my clients make healthier eating choices and showing them nutritious and tasty meals they can make in minutes."
Such a change better explains what it is you do and creates that emotional connection. The reader needs to think "working with this person is going to be easy".
5. Make the Copy Easy to Read
It's been shown that many people will scan rather than read a website page. This means you may only have a few seconds to make an impression. To prevent people from clicking away from your bio page, you should make it easy to read.
This means avoiding long paragraphs and blocks of text. Don't be afraid to break copy up by using bullet points and bold sub-headers to make the page easier to read. You may also want to limit each paragraph to three sentences.
This means avoiding long paragraphs and blocks of text. Don't be afraid to break copy up by using bullet points and bold sub-headers to make the page easier to read. You may also want to limit each paragraph to three sentences.
These design elements should be incorporated throughout your online presence as it's just one way to create a stunning fitness website.
6. Include Important Information
Don't forget to add any credentials that make you all the more qualified to your bio.
If you've been interviewed or featured in any publications or by the media, include links at the end of the bio. You can also list your certifications, industry memberships, and any special training or education you've had.
If you've been interviewed or featured in any publications or by the media, include links at the end of the bio. You can also list your certifications, industry memberships, and any special training or education you've had.
List these all at the end of your bio, as selling yourself to your potential clients should be a priority.
7. Encourage the Reader to Take Action
You can list your contact information and social media channels at the end of your bio along with including them on a contact page on your website.
But, you may also want to consider asking your reader to take some action by providing their email address in exchange for a free eBook (and permission to add them to your newsletter mailing list).
You could also include a "book a free consultation with me" button. Whatever you decide, it should be a design feature that will gently encourage potential clients to take action.
But, you may also want to consider asking your reader to take some action by providing their email address in exchange for a free eBook (and permission to add them to your newsletter mailing list).
You could also include a "book a free consultation with me" button. Whatever you decide, it should be a design feature that will gently encourage potential clients to take action.
8. Proofread, Proofread, Then Proofread Some More
After you've written the first draft of your bio, let it sit and return to it in a few hours or the next day. This will help you approach it with a fresh mind and a client's perspective. This break will help you tweak it to make sure the message is on point.
You also want to proofread your bio's copy a few times to ensure it's not only free of spelling and grammatical errors, but reads smoothly.
Don't be timid about sharing it with friends and other colleagues in the fitness industry to gather their feedback. Having others read it will help make sure it describes what makes you and your services special and if it truly speaks to clients.
You also want to proofread your bio's copy a few times to ensure it's not only free of spelling and grammatical errors, but reads smoothly.
Don't be timid about sharing it with friends and other colleagues in the fitness industry to gather their feedback. Having others read it will help make sure it describes what makes you and your services special and if it truly speaks to clients.
We Can Help With Your Personal Trainer Bio
Writing the ultimate personal trainer bio takes a little time and thought for it to be effective. We hope the above tips have inspired you to write a bio that will wow and win new clients for your personal training business.
If you need some assistance writing your bio or could use guidance with your personal training website in general, contact us so we can chat about your challenges. We have years of expertise building websites for fitness professionals and improving their web traffic.
If you need some assistance writing your bio or could use guidance with your personal training website in general, contact us so we can chat about your challenges. We have years of expertise building websites for fitness professionals and improving their web traffic.
