According to the Bureau of Labor Statistics, employment of fitness coaches and personal trainers is expected to grow by 14% between 2022 and 2032. This is faster growth than average for other industries, meaning there is lots of potential to make a living as a trainer.
However, it also means that there may be more people entering the instructive fitness industry, looking to make a living. That's more competition for you. So if you want to succeed as a personal trainer, you need to find ways of standing out from the crowd.
A good first step in distinguishing yourself is to have a professional website that showcases who you are as a fitness professional. More specifically, a well-written "About Me" section with a look into your personal story can be just what you need to convince prospective clients.
This bio-builder guide will explain how you can achieve this in 11 steps. I'll also share fitness instructor bio examples that you can use to inspire you anytime yours needs an update.
Why Does a Great Personal Trainer Biography Matter?
A well-written and thought-through personal trainer biography can be a powerful marketing and client relations tool. It is an opportunity for trainers to connect with potential clients by adding a personal level to their training program. It'll include your personal fitness journey and passion for health.
With an intentional bio, you will bring an authentic and humane quality to your engagements.
You can also highlight what you have to offer in the fitness community professionally. It gives an overview of your qualifications, specialized training experience, professional affiliations, training approach, and more.
These elements give you credibility and legitimize you, building trust in your expertise as a fitness professional. This is a vital benefit of crafting a good bio as all fantastic personal trainers understand the importance of trust in client relationships and loyalty.
When you include relevant keywords displaying the services you offer, a bio can act as an effective lead-generation and online visibility tool, too! Google will pick up keywords and encourage potential clients to visit your website and learn more about your services. You can use it to attract your ideal clients and nurture quality leads for your business.
With an intentional bio, you will bring an authentic and humane quality to your engagements.
You can also highlight what you have to offer in the fitness community professionally. It gives an overview of your qualifications, specialized training experience, professional affiliations, training approach, and more.
These elements give you credibility and legitimize you, building trust in your expertise as a fitness professional. This is a vital benefit of crafting a good bio as all fantastic personal trainers understand the importance of trust in client relationships and loyalty.
When you include relevant keywords displaying the services you offer, a bio can act as an effective lead-generation and online visibility tool, too! Google will pick up keywords and encourage potential clients to visit your website and learn more about your services. You can use it to attract your ideal clients and nurture quality leads for your business.
11 Tips for Writing the Best Personal Trainer Bio
An exceptional personal training biography balances the need to establish a genuine connection with a spotlight on your personal training services. It should touch on your training style and personal experiences while selling your fitness business.
Here are 11 tips to incorporate these and more elements into your bio.
Here are 11 tips to incorporate these and more elements into your bio.
1. Focus on Your Clients & Their Needs
It's tempting to jump right into a bio by making it all about you and your background. While you definitely want to tell your story, you actually want to make it more focused on your personal training clients.
Put yourself in your potential clients' shoes. Ask yourself how they feel about their fitness goals and fears. Consider what they might need from a personal trainer. What challenges, such as parenting and a full-time job, may be obstacles in their way to their fitness goals?
Put yourself in your potential clients' shoes. Ask yourself how they feel about their fitness goals and fears. Consider what they might need from a personal trainer. What challenges, such as parenting and a full-time job, may be obstacles in their way to their fitness goals?
To turn readers into clients, you want to show how you are capable of helping them. You want to tell them that you know what they need and you can help them achieve it. Taking the time to carefully integrate this into your bio will encourage them that you care and enhance your connection with clients. It will also set you apart from trainers using their bio simply to sell themselves and prioritize their perspective.
2. Talk About Your Own Struggles & Interests
Personal training is a relationship between you and your client. But you can't nurture a relationship if customers know nothing about you. So tell them about yourself at a personal level.
Many people become inspired to pursue a career in fitness after changing their own lives. They lost a ton of weight or experienced significant lifestyle transformations. Or, they hit a plateau in their training only to discover how to surpass it.
Some even develop their own innovative program to help people get fit despite obstacles like time or money.
Many people become inspired to pursue a career in fitness after changing their own lives. They lost a ton of weight or experienced significant lifestyle transformations. Or, they hit a plateau in their training only to discover how to surpass it.
Some even develop their own innovative program to help people get fit despite obstacles like time or money.
Whatever your personal fitness journey, you definitely want to devote a section to it in your biography. Share your personal experiences and any personal fitness philosophy that you've learned. This is a chance to build your personal trainer narrative and humanize yourself to future clients.
3. Write in the First Person
If you want to make a great personal connection, write about yourself in the first person. It further humanizes you and makes your bio feel authentic. Third-person writing removes you from the text and alienates the reader.
It may seem like a trivial detail. But, considering your career involves working one-on-one with clients in person, you want your bio to sound natural and human. Addressing your audience as "you" instead of "my clients" also adds a more personal touch.
It may seem like a trivial detail. But, considering your career involves working one-on-one with clients in person, you want your bio to sound natural and human. Addressing your audience as "you" instead of "my clients" also adds a more personal touch.
4. Find the Right Tone
Your tone and choice of language also influence the feeling and mood of your bio. Here, you need to strike a delicate balance between conversational and friendly as well as professional and expert. Writing in the first person will drive the conversational aspect, however, so will the words you choose.
Avoid using too much industry jargon that can confuse the reader. Use punctuation carefully, adding an intentional exclamation mark or two to emphasize a more casual tone. Keep it light and simple yet informative and professional.
Avoid using too much industry jargon that can confuse the reader. Use punctuation carefully, adding an intentional exclamation mark or two to emphasize a more casual tone. Keep it light and simple yet informative and professional.
5. Make the Copy Easy to Read
Copywriting is an essential skill for your personal training marketing. And the key is to keep it simple. Many people avoid convoluted, confusing copy and prefer simple, concise text instead.
This means avoiding long paragraphs and blocks of text. Break copy up using a bulleted list and bold subheadings to make the page easier to read. You may also want to limit each paragraph to three sentences.
This means avoiding long paragraphs and blocks of text. Break copy up using a bulleted list and bold subheadings to make the page easier to read. You may also want to limit each paragraph to three sentences.
Crafted and careful copywriting is necessary if you want to get people to read what you've written at all.
Note: Keep this tip in mind for all your business copy. Incorporate easy-to-read text throughout your stunning fitness website and general online presence.
6. Include Your Credentials
Now that you have your personal touch, bring in the professional. Include a list of qualifications and courses with reputable organizations. Don't forget to add any fitness accreditation that makes you all the more qualified, including fitness experience with professional organizations.
If you've been interviewed or featured in any publications or by the media, include links at the end of the bio. You can also list your industry memberships, any specialized training, and affiliations with fitness bodies.
Include a brief paragraph as an overview of your professional background. You can then list them in detail at the end of your bio.
4. Sell Yourself
Don't just include your previous job titles or credentials, sell yourself. Potential clients read your bio so they can find out what you have to offer. What can they get from you? This is your chance to sell yourself by using persuasive language, too.
Instead of simply stating, "I'm also a nutritionist", elaborate by saying, "I love helping my clients make healthier eating choices. I demonstrate nutritious, tasty, and healthy meals that they can make in minutes. Together, we create dedicated meal plans."
The second option better explains what it is you do. It also creates that emotional connection by illustrating how you work with fitness clients. The reader needs to think, "Working with this person is going to be easy".
8. Close With a Call to Action
You've now crafted a compelling narrative that shows your personal and professional lives through fitness. It's time to close with a call to action (CTA).
List your contact info and add social media links at the end of your bio. You may also want to consider asking your reader to take some action.
Ask them to join your email list by adding their address, for example. You could also include a "book a free consultation with me" button or contact form. Direct them to your testimonials page where they can read client success stories.
Whatever you decide, it should be a design feature that will gently encourage potential clients to take action.
9. Proofread, Proofread, Then Proofread Some More
After you've written the first draft of your bio, let it sit. Return to it in a few hours or the next day. This will help you approach it with a fresh mind and a client's perspective. This break will help you tweak it to make sure the message is on point.
Proofread your copy a few times (and use a grammar checker) to ensure it has no spelling and grammatical errors and reads smoothly. Don't be timid about sharing it with friends and other colleagues in the fitness industry to gather their feedback. Having others read it will help make sure it describes what makes you and your services special.
You'll also get an external view as you would with potential clients.
Proofread your copy a few times (and use a grammar checker) to ensure it has no spelling and grammatical errors and reads smoothly. Don't be timid about sharing it with friends and other colleagues in the fitness industry to gather their feedback. Having others read it will help make sure it describes what makes you and your services special.
You'll also get an external view as you would with potential clients.
List these all at the end of your bio, as selling yourself to your potential clients should be a priority.
10. Add a Photo
Now that you've written an exceptional bio, adding a high-quality photo can enhance its impact on the viewer. They can see exactly who you are and put a face to the bio. When future clients can see you, you may become more human to them. You're more than a bunch of words.
A professional photo can be just what you need to take your connection with potential fitness clients to the next level. However, professionalism has a different meaning in fitness. Opt for a clean, professional image of you in sports gear.
Perhaps, you could take it at the gym or fitness event. Make sure it fits the context and remember to smile! You want it to be just as inviting as your bio.
11. Bonus Tip: Get Inspiration From Others
My final tip for polishing your bio is to look at other fitness instructor bio examples. Reading personal trainer fitness bios from competitors can help you clarify your own. You can see how your approach to fitness differs. You can also identify things they've done in their bios that you do and don't like. Apply your learning to your writing.
Personal Trainer Bio Examples To Inspire You
You've already seen example bios from our managed website clients in this article, feel free to check out their websites by clicking on their pictures. Here are three more bios from our platform users for inspiration:
Personal Trainer Bio Examples To Inspire You
You've already seen example bios from our managed website clients in this article, feel free to check out their websites by clicking on their pictures. Here are three more bios from our platform users for inspiration:
Felicia Watlington, SheFire Fitness
"Hey there, girlfriend. My name is Felicia, and I am honored to take your fitness to the next level! Twenty-three years ago, I was pregnant with my second son and dealing with some heavy emotional/physical difficulties. I embarked on a strict walking and fitness program and focused on my nutrition and spiritual well-being and have never looked back. Now, I am in the best shape - mind, body, and soul - of my entire life!
At the beast-mode age of 63, I am on a mission to help as many primetime women as possible move with power and purpose throughout your 40s, 50s, 60s and beyond - let's kick menopausal miseries to the curb! I want to help build generational health for yourself, your family, and your community. I have been where you are and I would delight in the opportunity to help you get where I am!"
"Hey there, girlfriend. My name is Felicia, and I am honored to take your fitness to the next level! Twenty-three years ago, I was pregnant with my second son and dealing with some heavy emotional/physical difficulties. I embarked on a strict walking and fitness program and focused on my nutrition and spiritual well-being and have never looked back. Now, I am in the best shape - mind, body, and soul - of my entire life!
At the beast-mode age of 63, I am on a mission to help as many primetime women as possible move with power and purpose throughout your 40s, 50s, 60s and beyond - let's kick menopausal miseries to the curb! I want to help build generational health for yourself, your family, and your community. I have been where you are and I would delight in the opportunity to help you get where I am!"
Kevin Weyer, Disciplined Physique
"Hey there, I'm Kevin Weyer, a proud veteran of the US Armed Forces, and I'm thrilled you're here. You're not just browsing a website; you're stepping into a realm where fitness is more than just a routine—it's a transformative journey crafted uniquely for you. My passion for fitness stems from personal battles. I know those moments when self-doubt feels insurmountable and every fitness endeavor seems daunting. I've been there and conquered that.
I understand your yearning for a healthier, more confident you. That's why, armed with over a decade of fitness expertise and a journey that traversed weight struggles and confidence hurdles, I'm here—to be your guiding force.
My approach isn't just about exercises or diets; it's about crafting a tailored roadmap designed specifically for you. Discipline and adaptability are at the heart of what we do here at Disciplined Physique. Together, we'll surpass limitations, celebrate victories, and conquer the challenges that once seemed impossible."
"Hey there, I'm Kevin Weyer, a proud veteran of the US Armed Forces, and I'm thrilled you're here. You're not just browsing a website; you're stepping into a realm where fitness is more than just a routine—it's a transformative journey crafted uniquely for you. My passion for fitness stems from personal battles. I know those moments when self-doubt feels insurmountable and every fitness endeavor seems daunting. I've been there and conquered that.
I understand your yearning for a healthier, more confident you. That's why, armed with over a decade of fitness expertise and a journey that traversed weight struggles and confidence hurdles, I'm here—to be your guiding force.
My approach isn't just about exercises or diets; it's about crafting a tailored roadmap designed specifically for you. Discipline and adaptability are at the heart of what we do here at Disciplined Physique. Together, we'll surpass limitations, celebrate victories, and conquer the challenges that once seemed impossible."
Jenna Tolson, Ride Fit Life
"I’m Jenna. Unlike most personal trainers and coaches working in the fitness industry, I didn’t have a childhood playing competitive team sports. I never did a single intentional thing with my fitness until I was 29 years old when I decided I wanted to get in shape for my 30th birthday. I was just as surprised as anyone to find that I stuck with it and made it a habit. When a habit turns into a lifestyle, that’s when it becomes truly transformational!
I’m a regular gal with a life that involves the juggling act of running my career, our ranch, my health, and my fitness alongside riding, showing, and keeping my horses healthy and happy. I just wanted to throw on my jeans and not cringe, to feel as confident as I pretended to be in my stupidly expensive custom-made show clothes, and to feel proud of my futuristic toned arms. I was done feeling like a sack of potatoes in the saddle! "
"I’m Jenna. Unlike most personal trainers and coaches working in the fitness industry, I didn’t have a childhood playing competitive team sports. I never did a single intentional thing with my fitness until I was 29 years old when I decided I wanted to get in shape for my 30th birthday. I was just as surprised as anyone to find that I stuck with it and made it a habit. When a habit turns into a lifestyle, that’s when it becomes truly transformational!
I’m a regular gal with a life that involves the juggling act of running my career, our ranch, my health, and my fitness alongside riding, showing, and keeping my horses healthy and happy. I just wanted to throw on my jeans and not cringe, to feel as confident as I pretended to be in my stupidly expensive custom-made show clothes, and to feel proud of my futuristic toned arms. I was done feeling like a sack of potatoes in the saddle! "
We Can Help With Your Bio for Fitness Trainer Success!
Writing the ultimate personal trainer bio takes a little time and thought. For it to be effective in connecting with potential clients, it must be personal and authentic to you. It should give them a glimpse into your fitness passion and where it came from.
Your bio should also break down your training approach – services, qualifications, professional experience, etc. And then it must guide the reader on how they can engage with you further.
This is an elevator pitch that must wow and win new clients for your personal training business. Use this guide to help you utilize your bio as a fantastic marketing and client-relations tool. Ready to tell potential customers all about yourself and your passion for fitness? Grab your pen and paper and let's start drafting.
If you need further assistance writing your bio, building your personal training website, or with any other fitness marketing tasks, I've got you. Contact me today!
Your bio should also break down your training approach – services, qualifications, professional experience, etc. And then it must guide the reader on how they can engage with you further.
This is an elevator pitch that must wow and win new clients for your personal training business. Use this guide to help you utilize your bio as a fantastic marketing and client-relations tool. Ready to tell potential customers all about yourself and your passion for fitness? Grab your pen and paper and let's start drafting.
If you need further assistance writing your bio, building your personal training website, or with any other fitness marketing tasks, I've got you. Contact me today!