Do you have a goal to generate leads and to boost online sales for your fitness website? Getting prospects for your website may seem like a challenging process.
You could be wasting time and money trying to get leads that don't convert. However, if you're selling online, you can focus on smart, risk-free techniques that provide you with good results.
The Back Story
As those of you who I'm friends with on Facebook know, I've been using the carnivore diet as an elimination diet to cure my IBS, acne, fatigue, mood swings and dandruff.
I've been researching nutrition on and off for 13 years trying to come up with solutions and carnivore didn't just sort one issue, it sorted them all and some others I didn't know I had.
During the past half-year, I've also been helping others use the carnivore diet as a way to solve their problems, like anxiety, depression, Parkinson's, antibiotic toxicity, diabetes and weight loss.
As I built a business to help others, I learned, I documented and added all the info onto a website to help people learn more about the carnivore diet.
I've been researching nutrition on and off for 13 years trying to come up with solutions and carnivore didn't just sort one issue, it sorted them all and some others I didn't know I had.
During the past half-year, I've also been helping others use the carnivore diet as a way to solve their problems, like anxiety, depression, Parkinson's, antibiotic toxicity, diabetes and weight loss.
As I built a business to help others, I learned, I documented and added all the info onto a website to help people learn more about the carnivore diet.
Here's how I built the business and made it profitable in just 3 months. Technically, 95 days according to when I registered the domain.
1. Use Content Marketing
Content marketing is a free method that helps you to get quality traffic and leads. This is a process that requires you to find relevant topics for your fitness website and integrating them into your content.
It's easy to find good topics. Just head to any online forum and search for your service to find what people are asking about.
Think about creating lead generation content that arouses interest in your website visitors. You can create educational blog posts, videos, e-books, and free reports to capture leads.
Another effective strategy is to write a series of mini-courses that hold the attention of your audience. Like I did here:
It's easy to find good topics. Just head to any online forum and search for your service to find what people are asking about.
Think about creating lead generation content that arouses interest in your website visitors. You can create educational blog posts, videos, e-books, and free reports to capture leads.
Another effective strategy is to write a series of mini-courses that hold the attention of your audience. Like I did here:
The content you publish should solve a problem, it should be specific, valuable, and easy to understand.
Creating unique content is a way for you to demonstrate your fitness expertise and knowledge for your business.
Before putting your content marketing into action, make a list of topics you want to create and how you will promote your content to reach your target audience.
Content marketing is a powerful tactic that has the potential to bring awareness to your fitness business and to establish your authority on the Internet.
2. Create a Social Media Strategy
Did you know that 42% of the world's population use social media networks?
Social media marketing will still be a useful technique for lead generation for many years. Popular platforms such as Facebook, Twitter, and Instagram are a gold mine for attracting visitors to your website.
You're missing out if you're not using these networks to produce a steady stream of potential customers.
How do you get traffic and leads on social media?
The strategy is simple:
When someone clicks on these links they are taken to a page where they learn information about your fitness business, explore the services you're selling, and submit their information on the contact form of your website.
Social media marketing will still be a useful technique for lead generation for many years. Popular platforms such as Facebook, Twitter, and Instagram are a gold mine for attracting visitors to your website.
You're missing out if you're not using these networks to produce a steady stream of potential customers.
How do you get traffic and leads on social media?
The strategy is simple:
- Use your personal Facebook profile to talk about your business. Be classy.
- Join loads of relevant Facebook groups and become a regular contributor. Link to your content where relevant and if the group allows.
- Add people who connect with your responses and be nice. Offer personal advice. No sales yet.
- Do the same with your Twitter profile. Use the search function to find tweets about your service.
When someone clicks on these links they are taken to a page where they learn information about your fitness business, explore the services you're selling, and submit their information on the contact form of your website.
The great thing about this strategy is that you're being useful to just one person but the whole forum sees your helpful answers and the links to your website.
3. Get Personal
One of the best pieces advice I got about building an online training business was from the Online Trainer Academy. In it, Jon Goodman talks about connecting with people, real people, consistently.
Businesses that do well tend to have more promoters, people that like and connect with the company, than detractors, people that don't.
The easiest way to get more promoters is to just be a nice person.
Connect with people who show interest in your work or comment on your posts. Thank them for support. Start a conversation. Be helpful. Find something in common.
But whatever you do, don't try to sell unless they show heaps of interest in the service. The last thing you want is to come off as a sleazy salesman.
That's exactly what I did for The Carnivore Diet Coach. I connected with 3-5 new people daily and just talked. I listened to their struggles and even used issues I heard repeatedly to create more content for the site.
Businesses that do well tend to have more promoters, people that like and connect with the company, than detractors, people that don't.
The easiest way to get more promoters is to just be a nice person.
Connect with people who show interest in your work or comment on your posts. Thank them for support. Start a conversation. Be helpful. Find something in common.
But whatever you do, don't try to sell unless they show heaps of interest in the service. The last thing you want is to come off as a sleazy salesman.
That's exactly what I did for The Carnivore Diet Coach. I connected with 3-5 new people daily and just talked. I listened to their struggles and even used issues I heard repeatedly to create more content for the site.
4. Build a Service
Most people build their service at the start. While that can work, it's often more effective to get your ideal clients to build it for you.
For example, I came up with several iterations of the service I eventually landed on but they all failed. So instead, I asked my new promoters what they thought they needed. Their answers built the services for me.
For example, I came up with several iterations of the service I eventually landed on but they all failed. So instead, I asked my new promoters what they thought they needed. Their answers built the services for me.
Now, instead of having to wonder what they needed, I knew exactly what they thought they need. Combine that with what I know they need and you have some pretty kick ass services. Now for pricing.
How much does it cost me in time and resources to get the client a result? Once I figured that out, I had a pricing structure. This pricing table is based on how much it costs for the website, app, hosting and time I spend on each person. Most of which is Messenger or email support.
5. Systems
Again, this something people usually do at the start. They spend 6 months trying to build out streamlined systems when they could be connecting with more people.
Here's why that idea sucks.
Systems are supposed to work around the natural flow of the client experience. If you don't have any clients yet, you don't know what their journey looks like. So you build systems based on what you want, not on the next logical step of the client journey.
I decided on an app quite early. PT Distinction. I'm big on habit coaching and nutrition first, coaching exercise second. PTD allows me to do that with their habit coaching features and in app messing.
Plus, how kick ass does this look?
Here's why that idea sucks.
Systems are supposed to work around the natural flow of the client experience. If you don't have any clients yet, you don't know what their journey looks like. So you build systems based on what you want, not on the next logical step of the client journey.
I decided on an app quite early. PT Distinction. I'm big on habit coaching and nutrition first, coaching exercise second. PTD allows me to do that with their habit coaching features and in app messing.
Plus, how kick ass does this look?
PT Distinction, embedded in my site but all branded to me and looking awesome. Again, for me, this was just a massive added extra for my clients and another way to look super professional from the get go.
That's It!
No ads. No phone calls (except for one client who is a friend). Very little spend other than systems, website and content creation.
The main takeaway here is that businesses will build themselves if you let them. You can force it as much as you want in the beginning but nothing will beat just being a good person listening to your ideal clients and following their lead.
The main takeaway here is that businesses will build themselves if you let them. You can force it as much as you want in the beginning but nothing will beat just being a good person listening to your ideal clients and following their lead.
