On a daily basis, people are consuming 1 billion hours of video on YouTube. With over 400 hours worth of video uploaded every minute, personal trainers are creating more video than ever before.
There's so much information out there, free and paid, that it's hard to be sure what works and what doesn't. One fitness marketing guru says one thing while another says something different. It's impossible to know which way to turn!
As a personal trainer, I bet the last thing you expected to have to worry about was website visitors, right? But you got a fitness website designed and now you've discovered more traffic will lead to more leads and hopefully more clients for both your online and offline training.
Do you have a personal trainer website that just doesn’t seem to get enough traffic? You post about it regularly on social media and maybe even write a blog post or two but all you get is crickets?
The first 6 months of marketing of your personal training business are the most crucial, period. It's when most personal trainer spend all of their time looking for a magic solution instead of beginning to build their audience and get more traffic to their personal trainer website through real fitness marketing strategies.
Between the new Facebook page algorithm and the upcoming GDPR regulations, personal trainers are worried their existing marketing strategies are taking a nose dive. So what do you do to keep up a consistent flow of incoming leads when social media and potentially email marketing becomes less efficient?
Blogging is a great way for personal trainers to develop a long-lasting relationship with their existing clients. It is also a great way to attract prospective clients, build your audience and grow marketing assets. But sometimes it can be a little tricky to get started and you might wonder whether it's even worth it.
Ever wondered why some web pages would have HTTP, others HTTPS in front of the actual web address? Or why your site might say "This website is not secure"? If you have, you can be sure your audience had that same experience before too and they may not be willing to stay on your page when prompted with such a warning.
This week our awesome clients and I have been talking about the importance of content marketing. One of the biggest stumbling blocks when it comes to content marketing is how you measure it’s success.
If you want to get more local face to face clients for your personal trainer business then this short guide is for you! Local Search Marketing is one of the most affordable tools you can use in your fitness business marketing strategy to drive more potential clients to your website.
If, like me, you were working two jobs and trying to find time to build a personal training business, you’re probably thinking of ways to systemise things to get some time back and give your clients the best possible experience.
My chat with Jodi Rumack about all things SEO, inbound marketing, email and website design!
If you're a self employed personal trainer, you're also a business owner. A business owner who employs his or herself (self employed).
As a business owner, you're probably also the accountant, operations manager, web designer, copywriter, branding and graphic designer and marketing manager.
In this increasingly digital world, personal trainers rely more and more on web-based lead generation to grow their businesses. Referrals and word-of-mouth leads are still important, but online leads are now an integral part of an effective fitness marketing strategy.
Set and forget fitness marketing systems are the holy grail of personal trainer business marketing. The words "set and forget" almost scream passive income which is every PT's dream, but most passive income advice rarely lives up to the name.
Native marketing is marketing that matches the form and function of the platform upon which it appears. In other words, native advertising is promoting your products and services in a way that's succinct with the platform you're on.
So you got a shiny new website. It looks great but honestly, you have no idea whether it will get you new clients or not. All of the right things seem to be in the right places. There’s a Home, About, Services, Contact and Blog page.
Everything the client needs to know to make a more informed decision about whether they want to hire you or not. But you’re not getting leads…
I probably don’t need to tell you that YouTube can be a HUGE traffic source for most personal trainer businesses. Especially at the rate us personal trainers can upload videos!
So how do we optimise a YouTube video to get more views and interaction? YouTube SEO isn’t rocket science. If you follow the steps in this guide you’ll notice your videos ranking higher in YouTube and in Google – meaning more traffic for you.
20 Best Personal Trainer Website Designs
How to Get Started as an Online Personal Trainer
50 Fitness Marketing Hacks for Personal Trainers
8 Fitness Website Design Trends of 2018
The Ultimate Guide to Business Systems
15 Point Website Home Page Checklist
50 Fitness Marketing Hacks eBook