As with any approach to marketing online, the ways in which you can do SEO (Search Engine Optimisation) will differ depending on who you ask. And while the majority of the tactics you learn are viable, which work the best can be very subjective.
Helping people to achieve their health and fitness goals is, in my opinion, one of the best jobs in the world. Still, in an increasingly competitive field, sometimes it’s not enough to just be great at what you do.
Having a website for your personal training business can be great but most people assume having a website is enough.
Most fitness professionals end up scratching their heads over how to actually use it and you can imagine their frustrations when they have a beautiful site set up and they got nothing from it.
For any fitness business, the importance of having an effective online presence as just as, if not more important than having a presence in your physical location. After all, competition is fierce today, and so you need to do everything in your power to stand out.
If you have a fitness website and it's connected to Google Webmaster Tools, you may have seen an error message that goes something along the lines of:
Does competition for your local personal training business seem to be more fierce than ever? With the increasing number of gyms and fitness professionals joining the industry, it is becoming more and more important to optimize your marketing strategy and get more traffic to your fitness website.
As a personal trainer, your whole business is people. It's connecting with people and building a relationship in which they will put their trust in you to help them to be healthier.
When you’re looking for a restaurant, a physiotherapist or a cinema, what’s the first thing you do? You probably go on Google and find a business with a bunch of 5* reviews, right?
We all know that Google determines the fate of every personal trainer website ever. Some even go as far as to say that if your website isn't on page one of Google, it might as well not exist.
According to Cisco's Visual Networking Index, video traffic will account for about 82% of all consumer internet traffic by 2022. If you are already creating fitness videos, this is great news for you to keep growing in that area. If you haven't ventured into video content yet, now it's the time to start.
There's so much information out there, free and paid, that it's hard to be sure what works and what doesn't. One fitness marketing guru says one thing while another says something different. It's impossible to know which way to turn!
As a personal trainer, I bet the last thing you expected to have to worry about was website visitors, right? But you got a fitness website designed and now you've discovered more traffic will lead to more leads and hopefully more clients for both your online and offline training.
Do you have a personal trainer website that just doesn’t seem to get enough traffic? You post about it regularly on social media and maybe even write a blog post or two but all you get is crickets?
The first 6 months of marketing of your personal training business are the most crucial, period. It's when most personal trainer spend all of their time looking for a magic solution instead of beginning to build their audience and get more traffic to their personal trainer website through real fitness marketing strategies.
Between the new Facebook page algorithm and the upcoming GDPR regulations, personal trainers are worried their existing marketing strategies are taking a nose dive. So what do you do to keep up a consistent flow of incoming leads when social media and potentially email marketing becomes less efficient?
Blogging is a great way for personal trainers to develop a long-lasting relationship with their existing clients. It is also a great way to attract prospective clients, build your audience and grow marketing assets. But sometimes it can be a little tricky to get started and you might wonder whether it's even worth it.
Ever wondered why some web pages would have HTTP, others HTTPS in front of the actual web address? Or why your site might say "This website is not secure"? If you have, you can be sure your audience had that same experience before too and they may not be willing to stay on your page when prompted with such a warning.
We work closely with some of the best service providers in the fitness industry.
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