As a personal trainer, I bet the last thing you expected to have to worry about was website visitors, right? But you got a fitness website designed and now you've discovered more traffic will lead to more leads and hopefully more clients for both your online and offline training.
But... there's always a but, the competition for traffic is now greater than ever before because more fitness professionals are going online.
So you have to wonder, is it s possible to give your personal trainer website a significant boost in visibility in just three simple steps. I say yes and here’s the three step process we use to help personal trainer get more traffic to their site.
Step One: Marketing Assessment
Before even thinking about how to get more website visitors, we need to run a few checks to make sure this is even going to be worth it for you. A good marketing assessment isn't just about figuring out where to spend your money. It's about understanding whether you should.
A marketing assessment might include:
With the information from your marketing assessment, you can make achievable goals based on where you are now and where you want to be.
If your website sucks there might be little point in getting more visitors. Sending traffic to a website that doesn't already convert could be very expensive and get you little return for your investment.
Maybe you're almost ranking on page for something. Could we give it a leg up by improving your existing site content? Maybe we could write a comprehensive guide and become the authority for a popular topic your clients want to know more about.
Sometimes your existing content just needs a purpose. The content might be great but lacks a few simple calls to action. Should it ask people to get in touch or should readers of your content download your eBook?
Finally, there may be a few quick wins you can implement to get traffic quickly. Some simple search engine optimisation for a blog or we could add a video or graphic to enrich an already popular page.
The marketing analysis process gives you an opportunity to think about incorporating new ideas, including the tools that your competitors have been using to great effect.
A marketing assessment might include:
- How your website compares to your competitors
- How your site ranks in Google with top keywords
- How well your content is performing
- How to improve your overall site's traffic and conversion
With the information from your marketing assessment, you can make achievable goals based on where you are now and where you want to be.
If your website sucks there might be little point in getting more visitors. Sending traffic to a website that doesn't already convert could be very expensive and get you little return for your investment.
Maybe you're almost ranking on page for something. Could we give it a leg up by improving your existing site content? Maybe we could write a comprehensive guide and become the authority for a popular topic your clients want to know more about.
Sometimes your existing content just needs a purpose. The content might be great but lacks a few simple calls to action. Should it ask people to get in touch or should readers of your content download your eBook?
Finally, there may be a few quick wins you can implement to get traffic quickly. Some simple search engine optimisation for a blog or we could add a video or graphic to enrich an already popular page.
The marketing analysis process gives you an opportunity to think about incorporating new ideas, including the tools that your competitors have been using to great effect.
Step Two: Create Content
As we enter the Information Age, potential clients typically have higher demands than they've ever had before when it comes to connecting with businesses. Successful fitness business owners know this and work hard to create content that connects with potential clients at every stage of their buyer journey.
Adding a blog to your site is without a doubt the easiest way to add free content for potential clients to consume, even before they’ve signed up to your services. This pre-client value instantly encourages them to make a mental link between your business and exceptional value, which will give you an advantage over your competitors. However, there are many other incentives for including a blog, including;
Adding a blog to your site is without a doubt the easiest way to add free content for potential clients to consume, even before they’ve signed up to your services. This pre-client value instantly encourages them to make a mental link between your business and exceptional value, which will give you an advantage over your competitors. However, there are many other incentives for including a blog, including;
- A recent study showed that content marketing cost up to 41% less per lead than paid search.
- Companies that blog have 434% more indexed pages than businesses without blogs.
- 47% of buyers view at least 3–5 pieces of content before they contact a sales representative.
So it's pretty clear, launching a blog will help you get more leads. But it’s only a worthwhile investment of time and energy if it will bring success. Making a productive blog for your PT service needn’t be as difficult as you might first fear.
Master content marketing with these eight pointers:
- Create a posting schedule. One per week or once per fortnight is usually enough. This will help visitors get into a routine – plus, if you see a spike in traffic on these days, you’ll know that the blog is working.
- Create eye-catching and benefit rich blog titles that are sure to intrigue members of your target audience.
- Focus on blog posts of at least 1,000 words. Not only will this give you an edge in terms of SEO and Google rankings, but it’ll allow you to provide genuine insight.
- Discover your writing voice. Write with honesty and personality to build up winning relationships with new and existing clients.
- Understand keywords, and use them to boost your SEO ranking.
- Add images and visual media to emphasise your points. This is particularly useful for newbie fitness enthusiasts who may be confused by long text about exercises they don’t know.
- Aim to create an interactive experience. Comments, sharing, and general user participation can only give your personal trainer website a boost.
- Opt for a range of content covering topics your clients would want to read. This inspires greater trust in your comprehensive services.
Remember that the blog is there to drum up new business, so don’t be afraid to give too much away for free. People are either ready to pay for your services or they're not. The goal is ultimately to increase awareness and leads.
Step Three: Content Distribution
Creating content is the easy part. Listen to what your clients and potential clients talk about and create content that helps them solve their problems.
The hardest part about content creation is content distribution. In other words, getting people to see it!
Social media platforms including Facebook, Twitter, and Instagram are used by millions of people every single day so they're usually your best bet when trying to get more eyes on your content. A few content distribution strategies include:
The hardest part about content creation is content distribution. In other words, getting people to see it!
Social media platforms including Facebook, Twitter, and Instagram are used by millions of people every single day so they're usually your best bet when trying to get more eyes on your content. A few content distribution strategies include:
- Set up a social media schedule that promotes your content regularly. Not just once. If you have 7 posts, promote one post per day every week. Facebook reach is so low that you won't annoy anyone anymore.
- Use paid sponsored content to target social media users that fit into your demographic. Aside from age, you can target people that have shown an interest in fitness or weight loss. This is great for building an audience, not for sales.
- Use content distribution platforms like Quuu Promote. Quuu Promote will help you get more eyes on your content and for less than it would cost you in Facebook ads.
- Hit clients from several platforms to ensure that your marketing campaigns create an even bigger impact to encourage a quicker pathway to conversions.
The Final Word
Your personal trainer website can be one of the most important tools for recruiting new clients while digital delivery now allows you to provide a complete online PT service too. Go the extra mile to win increased visitor numbers using the ideas above, and the rewards should shine through in no time.
If you get stuck, check out our Fitness Marketing Services designed to help you create magazine quality content and get more visitors to your fitness website.
If you get stuck, check out our Fitness Marketing Services designed to help you create magazine quality content and get more visitors to your fitness website.
