According to Cisco's Visual Networking Index, video traffic will account for about 82% of all consumer internet traffic by 2022. If you are already creating fitness videos, this is great news for you to keep growing in that area. If you haven't ventured into video content yet, now it's the time to start.
Publishing fresh video content regularly is crucial, however there will be times when personal trainers may not have inspiration or generally run out of new topics. This is when a good strategy on how to repurpose the videos you have already created will become essential to keep attracting views and reach more of your target market.
Repurposing Fitness Videos to Save Time and Gain Exposure
Building a following by creating YouTube fitness videos is a great strategy, but what do you do when you want to go beyond this platform? If you have content on only one platform, you are missing out on thousands of potential followers.
1. Creating Blog Posts
When you create your videos, you can write about these videos and embed them on your website. There are multiple benefits to writing a blog post around each video you create.
Creating a blog about the topic your video discusses will help your YouTube SEO and will give you the chance to optimize your blog post for your desired keyword for search engine rankings too.
Having a video on your blog post will keep users on your website longer which is another benefit of using video.
Creating a blog about the topic your video discusses will help your YouTube SEO and will give you the chance to optimize your blog post for your desired keyword for search engine rankings too.
Having a video on your blog post will keep users on your website longer which is another benefit of using video.
2. Short Clips for Instagram Stories
Instagram stories are getting a lot of traction right now. Make short clips of your videos and post a couple back to back in your Instagram stories to get attention. You can draw or put text on your video from within the app as well.
You can drive people to your blog by making sure you have your blog URL in your bio. At the end of your clips that you post from your video, you can promote your article and encourage your visitors to check out your bio and click the link.
You can drive people to your blog by making sure you have your blog URL in your bio. At the end of your clips that you post from your video, you can promote your article and encourage your visitors to check out your bio and click the link.
3. Twitter Promotions
Twitter is a great place to interact with people interested in fitness. Tweet @ a few of your followers and ask them what their fitness questions are. When you get their answers, use short video clips of your main video to answer their fitness related questions.
4. Pinterest
People love videos, and now that Pinterest allows you to do video pins, you can post short clips of your video on different boards. You can use the platform to create categorized exercise videos divided by muscle groups, like quads, hamstrings, glutes, abs, etc, or training methods, like strength training, bodyweight training, HIIT cardio and so on.
Pinterest is a great place for social sharing. Pinterest users love to follow helpful boards and repin them to their own boards. If you share enough of the right video content, you can create a viral effect and get a lot of attention.
Pinterest is a great place for social sharing. Pinterest users love to follow helpful boards and repin them to their own boards. If you share enough of the right video content, you can create a viral effect and get a lot of attention.
5. Facebook Posts
While you can share YouTube videos on Facebook, those videos don't do well in the Facebook algorithm. To get more reach, upload the video natively to the Facebook platform or at least a part of it.
Then you can promote your full video in the text above or in the first comment providing the link to the full video on YouTube.
Frequently posting videos on Facebook can help build your following both on Facebook and YouTube.
Then you can promote your full video in the text above or in the first comment providing the link to the full video on YouTube.
Frequently posting videos on Facebook can help build your following both on Facebook and YouTube.
6. Trailer Videos
You can make a short promo video to gauge interest and create hype before publishing the full video content. This can be achieved by you talking in a brief video about the topics you will be discussing, even showing snippets of your upcoming content. If you hire professionals to edit your video, you can even ask them to create that "trailer" as part of the project.
It's worth promoting the trailer video with a Call-to-Action (CTA) where people can subscribe to a list so they don't miss when you finally publish your full fitness video content. These explainer videos are often easy to make and are great ways to use older content to create new context and generate traffic to your YouTube channel and blog.
It's worth promoting the trailer video with a Call-to-Action (CTA) where people can subscribe to a list so they don't miss when you finally publish your full fitness video content. These explainer videos are often easy to make and are great ways to use older content to create new context and generate traffic to your YouTube channel and blog.
Getting Started
Before you get started, make sure you have a plan for what you are going to shoot. You can even create video series around a vast topic, but it's important you have a vague idea in advance of how you want to structure it and what you'd like to include in eac episode before starting to shoot the first episode. Putting a video series together allows you to draw your visitors into your content, keep them engaged and keep them coming back for more.
Keep Videos Short
Most people don't have a long attention span so creating a series of short videos keeps their attention. As people begin to build their healthy habits and use your videos to help them with their fitness plan, it will be easier for them to take the next step when they get their.
When they are ready to hire a professional to help them achieve those desired fitness goals, you will be on top of their mind because you have already built trust and helped them make some progress.
Hire a Videogrpaher
A professional videographer will be able to instruct you about all the little details that are important to get the best quality. For instance, the clothes you wear are crucial and they should be in contrast with the background so you stand out. If you are not sure what the best combination is, you can do a couple of test shots and take a few different outfits with you just in case what you are wearing doesn't work for the shot.
Get Your Audio Right
When it comes to audio, it's worth making a decision on whether you will be using music, subtitles or voice over later in the editing process or if you'd like to use the audio from the videoshoot. If the latter, invest in a shotgun microphone so noises from rubbing clothes, weights hitting the ground or any other background noise won't cause distortion and unwanted noise in the audio.
Attention to Detail
Pay attention to detail. Your audience will notice if there is a water bottle in one shot and it magically disappears in the next shot. While this may not seem like a big deal, it can be a distraction from your video's purpose.
Keep Videos Short
Most people don't have a long attention span so creating a series of short videos keeps their attention. As people begin to build their healthy habits and use your videos to help them with their fitness plan, it will be easier for them to take the next step when they get their.
When they are ready to hire a professional to help them achieve those desired fitness goals, you will be on top of their mind because you have already built trust and helped them make some progress.
Hire a Videogrpaher
A professional videographer will be able to instruct you about all the little details that are important to get the best quality. For instance, the clothes you wear are crucial and they should be in contrast with the background so you stand out. If you are not sure what the best combination is, you can do a couple of test shots and take a few different outfits with you just in case what you are wearing doesn't work for the shot.
Get Your Audio Right
When it comes to audio, it's worth making a decision on whether you will be using music, subtitles or voice over later in the editing process or if you'd like to use the audio from the videoshoot. If the latter, invest in a shotgun microphone so noises from rubbing clothes, weights hitting the ground or any other background noise won't cause distortion and unwanted noise in the audio.
Attention to Detail
Pay attention to detail. Your audience will notice if there is a water bottle in one shot and it magically disappears in the next shot. While this may not seem like a big deal, it can be a distraction from your video's purpose.
Promote Your Training Business Professionally
If you need help with going beyond fitness videos, we know how to perfectly package your business online from the bio page to your blog. Instead of taking your focus off what is important to you, let us help you build your clientele. Look at our pricing and get started today.
