There's so much information out there, free and paid, that it's hard to be sure what works and what doesn't. One fitness marketing guru says one thing while another says something different. It's impossible to know which way to turn!
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There's so much information out there, free and paid, that it's hard to be sure what works and what doesn't. One fitness marketing guru says one thing while another says something different. It's impossible to know which way to turn!
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 As a personal trainer, I bet the last thing you expected to have to worry about was website visitors, right? But you got a fitness website designed and now you've discovered more traffic will lead to more leads and hopefully more clients for both your online and offline training. 
Following on from our previous post to help you market your personal training business in the first 6 months, in this article we're going to learn more about marketing tools and strategies you can implement and test in the first year of your personal training career.  Social Media can make or break your career as a Personal Trainer. Knowing what to do and how to start can feel overwhelming at first, especially if you don't have a big following.  The first 6 months of marketing of your personal training business are the most crucial, period. It's when most personal trainer spend all of their time looking for a magic solution instead of beginning to build their audience and get more traffic to their personal trainer website through real fitness marketing strategies.  Social media is today one of the most powerful forces on the planet. Over 2.5 billion people globally have accounts on multiple social media platforms. For new businesses, this translates to finding most of their customers on social media.  Is your personal training business targeting mainly Millenials (people born between 1980 and the early 90s)? If so do you know where they hang out the most? Snapchat is a social media platform that fit pros don't talk about often, but if your clients fit the above criteria you might want to learn more and find out how you can use it to market your fitness services. 
Are you a newer personal trainer in your first 6 months of business? Then you're probably struggling with marketing? Do you feel like your business just can’t take off and everything is a bit stale? This short guide on getting started with your fitness marketing can help.  Facebook Live is here to stay. Research shows that approximately 2 billion Facebook users have watched live broadcasts since the time Facebook Live was released on the platform in 2016.  Military-style fitness boot camps are one of the most difficult to market in the world of fitness. But, with so many trainers and gym owners experimenting with various fitness activities, boot camps are gaining momentum across the globe.  I'll preface this article by saying I am in no way a Pinterest expert. In fact, up until writing this article I knew very little about it, never used it myself and only saw a handful of personal trainers using it to increase the size of their audience.  This week our awesome clients and I have been talking about the importance of content marketing. One of the biggest stumbling blocks when it comes to content marketing is how you measure it’s success.  Business systems are all the rage in the fitness industry forums right now. Personal trainers are trying to find ways to automate as much of their business as possible to save time and increase profits.  If, like me, you were working two jobs and trying to find time to build a personal training business, you’re probably thinking of ways to systemise things to get some time back and give your clients the best possible experience. My chat with Jodi Rumack about all things SEO, inbound marketing, email and website design!  If you're a self employed personal trainer, you're also a business owner. A business owner who employs his or herself (self employed). As a business owner, you're probably also the accountant, operations manager, web designer, copywriter, branding and graphic designer and marketing manager.  During the holiday season it’s quite normal to see a reduction in new enquiries and as a result, new clients for your fitness business. Because of this, it can be tempting to fork out some money on Facebook ads or send more and more emails in the hopes of gaining more interest for your services. 
Over the past few years, Instagram has become a major marketing tool for the fitness industry. Whether you are just starting out as a personal trainer or you have been in the industry for years, finding ways to reach new clients is always important. Among the popular social media services, Instagram has grown into a primary channel for personal trainers to gain brand exposure and connect with clients. It's time for all serious trainers to take advantage of it. Are you? 
Native marketing is marketing that matches the form and function of the platform upon which it appears. In other words, native advertising is promoting your products and services in a way that's succinct with the platform you're on. |
