I'll preface this article by saying I am in no way a Pinterest expert. In fact, up until writing this article I knew very little about it, never used it myself and only saw a handful of personal trainers using it to increase the size of their audience.
With that said, Pinterest can work as an effective form of social media marketing for personal trainers.
Pinterest has over 150 million users a month; 87% of whom purchase a product or utilise a service after looking the brand up on Pinterest.
For personal trainers, these stats are pretty significant. The fitness industry runs almost exclusively on how clients perceive certain gyms/workouts/fitness trends. And it’s important for trainers to take help from superpowers like Pinterest to market their skills and services.
To help you unlock the secrets to a successful Pinterest marketing campaign, we’ve listed 10 tricks and tips that you’re sure to find helpful.
1. Start a business account
A conventional account doesn’t possess many functionalities that you’ll need for marketing your fitness service. The first thing you need to do is create a business account on Pinterest.
Opening a business account gives you access to Pinterest’s promotional videos and pins, allows you to use analytics tools and do much more.
Related: How to Create a Pinterest Business Account
2. Pin from your website
Have you recently posted photos of a new workout on your website? Why not share it on Pinterest? Pinning posts from your website to the Pinterest board is a great way to showcase real-time images and content. This will make you look more realistic and believable.
It sounds like pinning workouts to yet another social media channel might be a lot of hassle but you can actually add a Pinterest save button to your browser and pin new images really quickly and with little to no hassle.
3. Use strong headings and descriptive sub-heads
There is a crazy amount of fitness-related content on Pinterest and distinguishing yourself isn't easy. That’s why, using catchy headlines is so important. Keep headlines short, sweet, catchy and use "how to" and numbers to encourage clicks. For example, “5 Best Exercises for Busy Travelers” to attract the highest number of views.
But a headline isn’t enough. A short but interesting description that explains the content is a great way to snag all the limelight. Be sure to keep the description only 2-3 sentences long; as anything longer may discourage followers from reading on.
4. Create lists
‘To Do’ lists are great ways to encourage people to actively try out any workout tips that you give them. They are great ways to interact with followers and to engage them.
Since fitness is extremely physical, you could post workout challenges like the Burpee challenge or the 10-minute plank challenge to get people interested in reading your posts.
5. Customize your posts to suit the season
Christmas is a time when people love to binge on cakes and chocolates. Posting customized pins which ring in the holiday spirit can be a great way to be in the limelight.
For example, you could post something entitled “10 Trending Workouts to Trim the Christmas Tummy” or “Get Valentine Ready with These Sexy Glute Exercises”.
These are catchy, quirky and entertaining.
6. Add high-resolution images
Let’s face it, most of us log on to Pinterest to see the pretty pictures. Using superior-quality, high-resolution images are a great way to connect with followers. In fact, in the fitness industry, images work wonders.
Most users log on to fitness accounts to look at ripped muscles and chiseled chests. So, the more pictures you add on your account, the better will your hit rate be.
7. Promoted and personal pins work wonders
A promoted pin is a paid advertisement on Pinterest, which you can use to reach followers based on their location, tastes, income level, education, gender and more. So, say you’re starting a water aerobics class in Chicago for women over 40. Now you can have a promoted pin created, to market to this specific target group.
Personal pins are great too. People love pinning posts which are both informative and entertaining and anything valuable that you pin on your board may be liked by your followers. You may have subscribed to or pinned a post from a celebrated fitness trainer on your personal Pinterest account. Pin this on to your business account and watch as more users follow you.
8. Custom-create advertisements from your best performing pins
If you are planning to use promoted pins, why stick to conventional factory-produced pins? What I mean is, ditch the common-for-all template pins and use your own past pins to custom-create a promoted pin.
For example, during the New Year, there will be plenty of people making a resolution to join a gym. Use this to your advantage and create a pin using images of your most popular services.
Custom-created promoted pins offer great flexibility to your marketing campaign. Be sure to include it in your promotion strategy.
9. Work off inputs from Pinterest analytics
After you’ve followed the above tips, it’s time to take a look at how your Pinterest marketing strategy is working. Social media sites have their own in-built analytics tools which help you understand where you’re getting your views, likes and sales from.
Questions like – which promotional strategy is working the best and should we continue to invest money on this marketing strategy – will be answered.
The analytics will also show you where you’re going wrong and where you can improve, allowing you to take the necessary action.
10. How will Pinterest help you?
Now that you know what benefits Pinterest will get you, go ahead and start pinning!
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