7 Twitter Marketing Tips For Personal Trainers

As a fitness business owner, it's important to take advantage of every tool at your disposal in order to maximise your chances for success.

This means incorporating social media into your fitness marketing strategy. Twitter provides plenty of opportunities for you to reach your audience and grow your brand but, not everyone knows how to go about it.

Not sure where to start when it comes to including Twitter in your fitness marketing strategy? Don't worry, we’ve got you covered. Let's take a look at everything you need to know about Twitter best practices for personal trainers.

1. Keep Everyone Updated

This one goes without saying but you'd be surprised at how many personal trainers don't post regularly. If the only interaction your audience has with you is through email or an occasionally updated page on your website, it can be easy for them to lose track of what you've been up to.

Since our society is so 'plugged in' when it comes to being active on social media, an absence of online updates usually makes people think you aren't working on anything worth showing.

Of course, this isn't always the case, so you'll need to make sure your audience is aware of how your progress has been.

This could include things like:

• Your own physique/lifting progress 
• Any fitness-related projects you've been working on (such as opening your own facility)
• Your business plans for the near or distant future

The more often you update your audience, the more you'll stick in their mind as they see your name and content over and over.

2. Provide Insight into Who You Are

Twitter is a great way to showcase parts of your life that your clients normally wouldn't see. Your family, friends, and hobbies are all attributes about your life that people will generally be interested in. For example, who doesn't love dogs.

An added benefit of using Twitter to convey this information is that you'll instantly become more relatable to those who follow you. Putting your interests out there is a surefire way to not only gain followers, but also gain more from those followers.

3. Bite-Sized Informative Content

The beauty of Twitter is that it forces you to keep your thoughts at a relatively short maximum length. This means that long rants and explanations won't be at home on the platform.

While it can be difficult at first to summarise what you're trying to say, shorter content is much easier for your followers to understand and engage with.

Depending on how you brand yourself, you could incorporate quotes, memes, opinions on certain aspects of the fitness industry, etc.

As long as the content you post provides something of value (such as humour or inspiration), you'll find that Twitter is a solid platform for getting your thoughts out in front of your audience.

4. Interaction With Your Audience

While it's not always obvious, many people feel like there's a sort of 'invisible wall' between themselves and a professional online. This can lead to them feeling like you're unapproachable, even though something as simple as a comment or direct message.

If you consistently communicate with your audience, though, you'll show that you're both easy to get in touch with and also willing to take the time to answer any questions they may have.

Even a simple 'thank you' response to a compliment can go a long way when it comes to casting a positive light on your brand's image.

The fitness industry is a place that's rife with insecurity, so you'll want your followers to feel as comfortable as possible.

5. Showcase Your Clients' Results

Even after you've established that you're a helpful, respectful professional, people may still be sceptical about whether or not they'd like to hire you to aid with their training.

Fortunately, though, you have the opportunity to show off the results your clients have gotten through working with you.

As long as you have their permission to post their photos on your Twitter feed, sharing the progress your clients have made is a solid method to simultaneously show people what they can accomplish and how experienced you are.

This is particularly important in the fitness industry, as people are constantly being lied to and misled by supplement companies, shady trainers, etc.

Showing these genuine results will make your audience take you that much more seriously.

6. Share Your Professional Knowledge

Not every post has to be light-hearted, inspirational, or a recap of a client's fitness journey. Twitter is the perfect place to share brief tips that can help people reach their goals.

For example, you could briefly explain the difference between simple carbohydrates and complex carbohydrates, and the primary effect they have on the body. You could also give training advice, meal prep advice, etc.

Put simply, you have the opportunity to post short, helpful statements that could potentially change the way people look at fitness and nutrition.

7. The DMs

Lastly, Twitter's direct messages will give people a quick method of getting in touch with you. While most people will message you just to ask a question or to remark on the content you post, you'll also find that people who are interested in your services will reach out, as well.

Just be sure to stay on top of responding to your messages— what starts as a simple fitness inquiry could lead to a prosperous client relationship!