Native marketing is marketing that matches the form and function of the platform upon which it appears. In other words, native advertising is promoting your products and services in a way that's succinct with the platform you're on.
Like achieving anything else in life, being a successful Personal Trainer doesn't happen by accident. It can be boiled down to a limited number of actions and behaviors that are responsible for success.
Just like a weight loss client needs to set relevant goals, workout a few times per week and eat right, in order to lose weight. To be a successful Personal Trainer you need to do the following 5 things:
If there was one thing, and one thing only that you could do to build your business, what is it?
There’s a really great book that I recommend everyone reads by Gary Keller, called 'The One Thing'. The premise is this; there is one thing that you can and should be doing, in whatever area of your life, that will have the single greatest effect on results. This one thing will be exponentially more useful than an entire collection of other, less effective things.
Getting started in the fitness industry is not easy. You're very much thrown in at the deep end of running your own business, quickly realising that you don't actually have a clue where the next client is going to come from.
Before you started, when you decided to get in to fitness and throughout your qualification, you probably just assumed the clients would be there. Never really giving it too much thought. You chose to eschew the big corporate gym route, instead going out alone. This is when that anxiety hits you in the chest like you just dropped your max bench press on yourself:
I actually have no idea where my clients are going to come from or how I will generate business and pay the bills."
As I was planning out a bi-weekly collection of emails and social media posts that personal trainers like you can send out to your subscribers and followers (that are guaranteed to get people in front of you for consultations and taster sessions) I noticed something...
All of these different strategies are based around something called ‘conversation marketing’.
Conversation marketing, when done right, can literally be the difference between a successful fitness marketing strategy and one that isn't.
Here's how to do it in 5 steps!
A bad fitness marketing campaign is one where you spend time and money trying to convince untargeted people to become customers. Retargeting offers a completely different approach, with only those who have shown active interest seeing your ads. When you add in the additional branding benefits, it is easy to see the appeal of retargeting.
If you have a trainer website then you need visitors. Website visitors are everything and personal trainers like yourself use a multitude of tools to make that happen.
From Pay Per Click and Facebook ads to search engine optimisation and content marketing (like this post).
In this post I will be explaining:
It will take approximately 10 minutes to read and several weeks to implement (<— What? There’s no such thing as instant results!)
How to add a tweet this link to your website or blog. In this blog I will teach you how to add the "Tweet This" link to your blog or website to make your articles go viral!
Have you ever wondered how some personal trainer blogs just seem to go viral?
Wouldn't it be super duper if you could utilise social networks to do your personal trainer marketing for you? Let's get started!
Hey, I'm Dan. Founder and CEO of My Personal Trainer Website. I live and breath fitness web design, SEO and marketing. I hope you enjoy my insights! Interested in what we do? Check out our Managed Website service.
We work closely with some of the best service providers in the fitness industry.