If there was one thing, and one thing only that you could do to build your business, what is it?
There’s a really great book that I recommend everyone reads by Gary Keller, called 'The One Thing'. The premise is this; there is one thing that you can and should be doing, in whatever area of your life, that will have the single greatest effect on results. This one thing will be exponentially more useful than an entire collection of other, less effective things.
It applies in business, in training, in relationships, in learning. In any area that you can think of, this rule will be applicable.
For example: what is the 'one thing' that your client needs to do to see results? If they want to lose weight, the one thing is probably something to do with their diet. Perhaps it is to write down everything that they eat. This one small thing, all on its own, will:
All in all, this one - extremely basic - thing will have a greater effect on their outcomes than any other thing.
What is The 'One Thing' That Will Rapidly Build Your PT Business?
So to your PT business. What is the one thing that you could do…scratch that…must do to grow your business, build your income, help more people and reach the level of success you desire?
The 6 Most Common Fitness Marketing Sticking Points
If you don’t have as many clients and as much income as you desire, it is because of one or more of these problems. I’ve listed them in order. Each is only relevant if the proceeding steps are taking care of. Thus, the one thing you must focus on is the first problem that you identify in your business.
What's Your Business 'One Thing'?
Identify where you need to make changes and make that the single focus of your available time outside of servicing clients.
Gary Keller, in the book ‘The One Thing’ recommends blocking out the first 4 hours of your day. Every day. Dedicate this 4 hours to doing your one thing and it will very quickly come to fruition. At this point your one thing will shift and you should focus on that thing instead.
Even if you can’t spare 4 hours, you can definitely find one hour. How much progress could you make in an hour, every single day. With intense focus, no distractions and persistent effort towards your goal? A lot, is the answer. You can rapidly build your business by focusing on the one thing that is most important for you right now.
P.S. In the Fitness Marketing Lab we have a 100 point business checklist, to help you identify where your business is lacking, and for a very limited time we even offer an ‘on-boarding call’ where we will personally diagnose the most important thing for you to focus on, to rapidly build your business.