Getting started in the fitness industry is not easy. You're very much thrown in at the deep end of running your own business, quickly realising that you don't actually have a clue where the next client is going to come from.
Before you started, when you decided to get in to fitness and throughout your qualification, you probably just assumed the clients would be there. Never really giving it too much thought. You chose to eschew the big corporate gym route, instead going out alone. This is when that anxiety hits you in the chest like you just dropped your max bench press on yourself:
I actually have no idea where my clients are going to come from or how I will generate business and pay the bills."
Suddenly you have all of these thoughts running through your head and start to question whether this was such a good idea. Can you make this work for yourself?
Let me tell you some of the things that I felt, when I was in this position.
Man, that's not even the half of it. These are just the tamer ones that I don't mind disclosing to the world wide webernet.
It sucks being in this position so you have a few options.
I want To Be Your Mentor...
I know the position that you're in and so I want to help you shortcut some of the struggle that I went through with a couple of options.
Here we go...
1. Forget Almost Everything You Know
Every single person I know that starts out trying to market their fitness business ends up getting pulled in way too many directions by the latest shiny new marketing platform and the next guru's system. Fact is, they all work if you do them properly and when appropriate.
Problem is, most of them are not appropriate when you are very first starting and have no money to invest. Here's why...
There are 3 ways to get a marketing campaign to result in a sale;
You can see, of the 3 strategies, only the first one is going to bring you quick returns. Numbers 2 and 3 are important and you should look at doing them, but not right away.
Spending 6 months building an Instagram following, commenting on everyone else's pictures, while never making an offer for any of them to buy something from you is not going to feed you and keep a roof over your head next week.
You can't afford to wait when you are starting out. You need the first few clients to get some traction and be able to live. Then you can afford to think about long term growth.
When assessing different strategies for marketing at this stage of your business, when you are in desperate need of clients you should only be concerned with speed. How quickly can it generate new business? I'll tell you the quickest and easiest way below.
How To Get Clients Quickly & For Free!
This is exactly what you can do to get your first few clients quickly and for free.
You already have your warmest leads and the people most willing and able to help you right in front of you, for free.
Every time you do a mini-survey you are learning more about your market and then can mirror what they tell you in the communication and offers that you make to them. They will tell you what they want and then you can offer them it. There really is no need to guess.
Join the Fitness Marketing Lab for all the resources and help you need to grow your fitness business quickly.
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