According to the Bureau of Labor Statistics, employment of fitness and personal trainers is expected to grow by 10% through 2026. This means if you're a personal trainer, you need to find ways of standing out from the crowd.
There's so much information out there, free and paid, that it's hard to be sure what works and what doesn't. One fitness marketing guru says one thing while another says something different. It's impossible to know which way to turn!
As a personal trainer, I bet the last thing you expected to have to worry about was website visitors, right? But you got a fitness website designed and now you've discovered more traffic will lead to more leads and hopefully more clients for both your online and offline training.
The first 6 months of marketing of your personal training business are the most crucial, period. It's when most personal trainer spend all of their time looking for a magic solution instead of beginning to build their audience and get more traffic to their personal trainer website through real fitness marketing strategies.
Are you a newer personal trainer in your first 6 months of business? Then you're probably struggling with marketing? Do you feel like your business just can’t take off and everything is a bit stale? This short guide on getting started with your fitness marketing can help.
Infographics are becoming one of the best ways to present statistics and to convey information visually. There are many ways to process information and everybody has their preferred medium, but visuals are certainly becoming more and more popular because they save time and are easy to digest.
The home page on your fitness website is one of the most visited pages on your website. People will find it on Google, on social media and via your blog page when you publish new and valuable content.
I bet the last thing you expected to be doing when you became a personal trainer was writing content, learning about SEO, creating social media strategies and managing your personal trainer website.
What if there was a way to outsource everything so you can just do what you do best.. train your clients.
Blogging is a great way for personal trainers to develop a long-lasting relationship with their existing clients. It is also a great way to attract prospective clients, build your audience and grow marketing assets. But sometimes it can be a little tricky to get started and you might wonder whether it's even worth it.
This week our awesome clients and I have been talking about the importance of content marketing. One of the biggest stumbling blocks when it comes to content marketing is how you measure it’s success.
Do you find it difficult to generate a consistent flow of new clients that are willing to pay for your services? Whether you are just starting out as a personal trainer or have years of experience in the fitness industry you may find that there are months when business is blooming and others when you need to work hard to get new clients and meet basic cash flow needs of your business.
Stay tuned to find out how to set up a marketing strategy that will not only build an audience of prospects ready to become your clients, but will have a compoundng interest effect over time. Never run out of new clients again!
If you want to get more local face to face clients for your personal trainer business then this short guide is for you! Local Search Marketing is one of the most affordable tools you can use in your fitness business marketing strategy to drive more potential clients to your website.
Your website is one of your most important marketing assets and your website content is the reason why. In today's world, your website is the prime piece of real estate that any business owns. Even if you have an actual, in real life facility, the vast majority of people are going to check out your website first.
If you're thinking about building your own personal trainer website you'll need a few things before you get started. Choosing them can often seem frustrating and overwhelming when you have no idea what's what. We're here to help.
If, like me, you were working two jobs and trying to find time to build a personal training business, you’re probably thinking of ways to systemise things to get some time back and give your clients the best possible experience.
If your personal training business has competitors, then credibility could be one of your most important marketing assets. In this post we talk about how to make your website and business more credible so you can get more clients.
If you're a self employed personal trainer, you're also a business owner. A business owner who employs his or herself (self employed).
As a business owner, you're probably also the accountant, operations manager, web designer, copywriter, branding and graphic designer and marketing manager.
Have you ever felt like you have no idea what your clients are thinking when they come to you? Understanding how your clients think before they find your services and during the buying process is one of the least understood principles in fitness marketing.
The personal trainer buyer journey is the journey your clients take from not even realizing they need you to researching for solutions and buying your services.
In this post, we’ll talk about the three stages of the buyer journey, what your clients are thinking about during each stage and how you can adjust your marketing to meet your clients where they are.
In this increasingly digital world, personal trainers rely more and more on web-based lead generation to grow their businesses. Referrals and word-of-mouth leads are still important, but online leads are now an integral part of an effective fitness marketing strategy.
Set and forget fitness marketing systems are the holy grail of personal trainer business marketing. The words "set and forget" almost scream passive income which is every PT's dream, but most passive income advice rarely lives up to the name.
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