Copywriting for your fitness website is the skill of writing persuasive words which sell a product or service. It’s different from content marketing which is writing with clarity with the goal of explaining an idea.
Copywriting for your fitness website is the skill of writing persuasive words which sell a product or service. It’s different from content marketing which is writing with clarity with the goal of explaining an idea. Your lead magnet is a chance to give prospective clients something of value before they’ve bought from you. It’s free and given away in exchange for an e-mail address or other contact information. You might use this contact information to build a relationship with that person - giving them an insight into your methods as a personal trainer and continuing to give them more and more value so that they start to equate you as the go-to person in their lives for personal training and advice. Do you have a goal to generate leads and to boost online sales for your fitness website? Getting prospects for your website may seem like a challenging process. Helping people to achieve their health and fitness goals is, in my opinion, one of the best jobs in the world. Still, in an increasingly competitive field, sometimes it’s not enough to just be great at what you do. Having a website for your personal training business can be great but most people assume having a website is enough. Most fitness professionals end up scratching their heads over how to actually use it and you can imagine their frustrations when they have a beautiful site set up and they got nothing from it. As a personal trainer, your whole business is people. It's connecting with people and building a relationship in which they will put their trust in you to help them to be healthier. A lead magnet is exactly what it says on the tin. Your leads are your potential clients, and your magnet is something that will attract your customers to your business. According to Cisco's Visual Networking Index, video traffic will account for about 82% of all consumer internet traffic by 2022. If you are already creating fitness videos, this is great news for you to keep growing in that area. If you haven't ventured into video content yet, now it's the time to start. According to the Bureau of Labor Statistics, employment of fitness and personal trainers is expected to grow by 10% through 2026. This means if you're a personal trainer, you need to find ways of standing out from the crowd. There's so much information out there, free and paid, that it's hard to be sure what works and what doesn't. One fitness marketing guru says one thing while another says something different. It's impossible to know which way to turn! As a personal trainer, I bet the last thing you expected to have to worry about was website visitors, right? But you got a fitness website designed and now you've discovered more traffic will lead to more leads and hopefully more clients for both your online and offline training. The first 6 months of marketing of your personal training business are the most crucial, period. It's when most personal trainer spend all of their time looking for a magic solution instead of beginning to build their audience and get more traffic to their personal trainer website through real fitness marketing strategies.
Are you a newer personal trainer in your first 6 months of business? Then you're probably struggling with your fitness marketing? Do you feel like your business just can’t take off and everything is a bit stale? This short guide on getting started with your fitness marketing can help. Infographics are becoming one of the best ways to present statistics and to convey information visually. There are many ways to process information and everybody has their preferred medium, but visuals are certainly becoming more and more popular because they save time and are easy to digest. The home page on your fitness website is one of the most visited pages on your website. People will find it on Google, on social media and via your blog page when you publish new and valuable content. I bet the last thing you expected to be doing when you became a personal trainer was writing content, learning about SEO, creating social media strategies and managing your personal trainer website. What if there was a way to outsource everything so you can just do what you do best.. train your clients. Blogging is a great way for personal trainers to develop a long-lasting relationship with their existing clients. It is also a great way to attract prospective clients, build your audience and grow marketing assets. But sometimes it can be a little tricky to get started and you might wonder whether it's even worth it. This week our awesome clients and I have been talking about the importance of content marketing. One of the biggest stumbling blocks when it comes to content marketing is how you measure it’s success. Do you find it difficult to generate a consistent flow of new clients that are willing to pay for your services? Whether you are just starting out as a personal trainer or have years of experience in the fitness industry you may find that there are months when business is blooming and others when you need to work hard to get new clients and meet basic cash flow needs of your business. Stay tuned to find out how to set up a marketing strategy that will not only build an audience of prospects ready to become your clients, but will have a compoundng interest effect over time. Never run out of new clients again! If you want to get more local face to face clients for your personal trainer business then this short guide is for you! Local Search Marketing is one of the most affordable tools you can use in your fitness business marketing strategy to drive more potential clients to your website. |
Hey, I'm Dan. Founder and CEO of My Personal Trainer Website. I live and breathe fitness web design, SEO and marketing. I hope you enjoy my insights! Interested in what we do? Check out our Managed Website service. Trusted Partners
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