Creating “how-to” content for your personal trainer website is a simple and quick strategy to build authority with and engage your audience. It’s also a way to provide them with some valuable pieces of information that they can take away and apply to their own lives. This keeps your audience engaged with your website (and social media, and email marketing) because they already know you, like you and trust you as an authority on matters of health and fitness. An engaged audience is more likely to buy personal training services from you.