120 Fitness Blog Ideas For Your Personal Trainer Website

One of the most common barriers to creating blog content for personal trainers is that they just don’t know what to write about. They sit down to update their weekly blog and end up drawing a blank - total writer’s block. It can lead to a lot of wasted time; consuming other people’s blog content, searching through Facebook groups or specialist forums to come up with a topic that your audience would find useful. And that’s before you’ve actually started to write it!

You recognise that writing fantastic quality posts will have a direct impact on your income by establishing your authority and credibility, you know blog articles have the highest ROI of any activity in your business and can nurture leads even while you sleep… but finding that wellspring of inspiration has become a chore.

Where To Get Inspiration For Your Personal Trainer Blog

The best source of inspiration will be the questions that your own current clients ask you. These will be well received because they’re topics that your target demographic are actually struggling with, and by creating blog content (written, infographic and video content) around these questions you’ll be able to build up a bank of resources that they can refer to over and over again. 

You could create a list in the notes app in your phone, make a Trello board to track these projects around a given theme, or simply jot the questions down in a notebook. The method isn’t as important as capturing the idea and making sure you don’t lose it.

Theming your ideas is useful as it adds a constraint to your thinking. A 2015 study found that constraints can boost creative thinking.

What themes you choose will be influenced by the sort of specialisms you have as a personal trainer and the pain points of your ideal client that you’re helping them to solve. Here are 120 blog ideas for you split into 10 categories.

Blogs About: Training

1. 5 Of The Best Exercises For A Beginner Home Workout
   
2. How To Work Out In Your Garden
   
3. 3 Workout Routines For New Mums
4. My Favorite Workout Routine When I’m Short On Time
5. 10 No-equipment Workouts You Can Do Right Now
6. 5 Workouts Using Only A Kettlebell
   
7. How To Create Your Own Home Gym On A Budget
8. Getting Started With Running
9. 7 Fundamental Movements To Master For Beginners
10. Why It’s Important To Time Your Workouts
11. If You Like [One Kind Of Exercise Class], You’ll Love… [Alternative]
12. Heart Racing, Low Impact Workouts That Won’t Disturb The Neighbours
    

Blogs About: Nutrition

1. Why Diet Is Just As Important As Fitness
2. 3 Healthy Eating Habits To Try
3. How To Set Smart Diet Goals
4. 10 Trustworthy Evidence-based Places To Learn More About Healthy Eating
5. How To Read The Nutrition Labels On Your Food Packaging
6. The Pros And Cons Of Sports Supplements
7. Health Food Stores: Necessary, Or Expensive Waste?
8. How To Meal Plan And Hit Your Goals
9. 5 Food Blogs With The Best Healthy Recipes
10. What Vitamins Vegans Are Missing From Their Diets
11. The Ultimate Guide To Meal Prep On A Budget
12. 3 Myths Around Eggs That Just Need To Stop
    

Blogs About: Fat Loss & Muscle Gain

1. Does Drinking More Water Help You Lose Weight
   
2. How Your Hormones Really Affect Weight Loss And Fat Storage
   
3. How To Lose Body Fat And Preserve Muscle Mass
4. Best Foods To Eat To Stay Full While Dieting
5. Is Your Bmi Really A Good Measure Of Your Health 
6. Why The Scale Weight Isn’t The Only Measurement You Need
7. How To Add An Inch To Your Biceps In [Short Time Period]
8. The 3 Most Important Factors In Building Muscle
9. The Top 5 Exercises To Grow A Perky Butt
10. The Dangerous Of Steroid Use: A Case Study
    
11. How Much Muscle Can You Realistically Build In Your First Year Of Training?
12. When To Switch From Dieting To Gaining Muscle… Without Gaining Too Much Bodyfat.
    

Blogs About: Supplements

1. 3 Pre-workout Products That Are Worth Your Money And 3 That Are Definitely Not
   
2. What You Need To Know About Post-workout Products
3. The Best Protein Powders And Shakes
4. Prepackaged Sports Supplements For Endurance Cyclists
5. Are Budget Vitamins Worth The Money Or Should You Pay For Branded?
6. Essential Minerals For People On The Paleo Diet
7. The Ultimate Guide To Probiotics And Gut Health
8. How To Tell If Your Supplements Are Under-dosed
9. What To Look For On Your Supplement’s Label
10. The Three Supplement Companies That I Recommend To My Clients
11. Is Supplementation Even Necessary For Me?
12. I Live In The Northern Hemisphere And It’s Winter. Do I Need To Supplement Vitamin D?
    

Blogs About: Holistic Heath

1. 10 Reasons Why Exercise Is Good For Your Health
   
2. The Best Workouts For Depression
3. How To Work Out Around An Injury
4. 5 Celebrities Share How Fitness Helped Them Beat Anxiety
5. How Does Fitness Improve Your Mental Health
6. 7 Health Benefits Of Regular Exercise
7. How To Workout Like [a named superhero]
8. 10 Yoga Exercises For Mindfulness
9. 5 Reasons Why Running Can Lift Your Mood
10. How To Prioritise Sleep And Recovery
    
11. When To Take A Rest Day… And When To Push Through.
12. Outdoor Exercise; The Benefits And Dangers.
    

Blogs About: Media

1. My Favourite Podcasts For Inspiration
   
2. How To Use Your Playlist For Motivation If You Don’t Feel Like Working Out
3. 10 Fitness Experts To Follow On Instagram
4. How Exercise Helped Me Reach My Professional Goals
5. 5 Celebrity Workouts To Inspire You
6. 15 Inspirational Quotes To Motivate You To Work Out
7. The Best Fitness Youtube Channels
8. Running On A Rainy Day: Never Again Need Motivation
9. 5 Of The Best Fitness Magazines To Subscribe To On Your Kindle
10. Rewarding Yourself For Reaching Your Fitness Goals
11. Most Supportive Fitness Communities On Facebook
12. 3 Apps To Keep You Focused And Competing With Your Friend
    

Blogs About: Tracking metrics

1. Best Fitness Tracker For Under £200
   
2. Fit Bit Vs. Apple Watch Vs. Garmin
3. How To Use Your Smartphone To Track Your Step Count
4. How To Use Strava To Track Your Runs And Rides
5. How To Use Your Fitness Tracker To Work Within Your Heart Rate Zones
6. Best Apps For Fitness Tracking; Calorie Tracking
7. Getting The Most Out Of My Fitness Pal
8. The Best Paper Habit Trackers
9. Why You Should Be Tracking Your Workouts Long Term
10. What Measurements You Need To Take As Well As Your Scale Weight
11. Why 10,000 Steps Per Day?
    
12. How Much Water You Actually Need To Drink For Your Size
    

Blogs About: Clothing And Kit

1. The Ultimate Guide To Workout Gear For Beginners
   
2. The Best Fitness Apps Of [This Year]
3. The Best Running Shoes For Pronation And Why I Recommend Them
4. The Pros And Cons Of Fitness Trackers
5. 10 Fitness Products You Absolutely Do Not Need To Buy
6. Fitness Related Gifts For Under £50
7. Where To Buy Second-hand Gym Equipment For Your Home
8. 3 Reasons To Join A Fitness Community Like Strava
9. How To Pack Your Gym Gear When Traveling
10. What Fitness Gear Is Worth Spending A Little More On
11. The Best Headphones For Runners
12. The Best Anti-chafe Creams For Endurance Rides

Blogs About: Limited Mobility

1. 15 Exercises For Reduced Mobility
   
2. How To Stay Fit And Healthy When Injured
3. 7 Workouts To Help You Grow Your Arms
4. How To Stay Fit If You Don’t Belong To A Gym
5. 5 Movements That Are Safe In Pregnancy
6. How To Get A Healthy Workout While Seated
7. 5 Exercises For People Recovering From Surgery
8. How To Create A Fitness Plan That You Love To Help You Lose Weight
9. 7 Low-impact Ways To Stay Fit
   
10. 5 Workouts That Almost Everyone Can Try At Home
11. The Number One Exercise That Your Grand Parents Should Do Daily
12. How To Relieve Back Pain With These 3 Must-Try Movements
    

Blogs About: Sport and Fitness

1. Free And Fun Ways To Improve Your Fitness
   
2. Essentials In Your Gym Bag
3. 7 Yoga Poses To Try At Home For Beginners
4. How To Find The Right Sport For You… If You’ve Never Played Sport Before!
5. 5 Reasons To Join A Virtual Run Club
6. A 5 Step Guide To Building Muscle For Women Over 30
7. How To Stay Motivated For Your Fitness Routine In Winter
8. 7 Reasons To Try A Spin Class
9. The Ultimate Guide To Gym Etiquette
10. The Best Dance Classes For Weight Loss
11. How To Start A 5 Aside Football Team
    
12. 3 Ways Playing Sport After College Keeps You Feeling Young
    

Conclusion

Your personal training blog is going to be unique to your skills and the needs of your clients. Blog writing takes time and practice but has the potential to bring you a lot of inbound enquiries into your business.