Once you’ve put your efforts into building an impressive personal trainer website for your fitness business, you’ll no doubt want to make sure as many people see it as possible. The more people visit your website, the wider audience you can reach.
But it can seem like the world of paid marketing is expensive and unpredictable - especially until you get your ideal client crystal clear and the copy on your posts brings in plenty of organic leads. This article focuses on promoting your personal trainer website in places that simply feel quite natural to mention it.
1. Social Media
The main place you’re going to promote your personal trainer website will be on social media. If you don’t already have social media accounts in place, you don’t need anything fancy - just a personal profile where you can talk about your services, and showcase your website.
Using social media that you’ve already got in place not only saves you time, but it also uses the audience that you’ve already got. They know, like and trust you - but just may not know that you have your own personal training website.
Facebook
There are no major rules when it comes to social media promotion on your own profile, but other people’s Facebook groups may be different. You should always adhere to the group rules or you might get removed from that group.
On Facebook it’s a good idea to keep any links out of the main post and in the comments section instead as links in the main post can negatively affect the algorithm which means not as many people will see the post.
Using social media that you’ve already got in place not only saves you time, but it also uses the audience that you’ve already got. They know, like and trust you - but just may not know that you have your own personal training website.
There are no major rules when it comes to social media promotion on your own profile, but other people’s Facebook groups may be different. You should always adhere to the group rules or you might get removed from that group.
On Facebook it’s a good idea to keep any links out of the main post and in the comments section instead as links in the main post can negatively affect the algorithm which means not as many people will see the post.
Instagram
On Instagram, you can’t include links in a post or comments at all. A recent update now makes it impossible to send links through direct message too. However, you can put a link in your Instagram bio, and updating this regularly to your most recently published blog article can help a little. If you have more than one link you want in your bio, you can use free software from Linktree to redirect people to a list of links or a hidden page on your website like our Managed Website client, tom Waite did as you can see below:
On Instagram, you can’t include links in a post or comments at all. A recent update now makes it impossible to send links through direct message too. However, you can put a link in your Instagram bio, and updating this regularly to your most recently published blog article can help a little. If you have more than one link you want in your bio, you can use free software from Linktree to redirect people to a list of links or a hidden page on your website like our Managed Website client, tom Waite did as you can see below:
The most effective way to use social media is simply to mention your site. To talk about the content you’re publishing, to praise the results your clients are getting. This is a natural way for people to ask about your services, and for you to direct them to your website if you’ve written something in depth that would be useful for them.
2. Email Signature
If you have an email list, this is a fantastic place to talk about your website. People that are on your email list likely have already visited your site at some point to download the free resource that got them on your email list in the first place. You will be regularly emailing your list to maintain that relationship with your audience. If you don’t yet have a lead magnet, here are some ideas.
You can set your email provider to include a signature at the bottom of your post. This could be regularly updated to include the most recent articles you’ve written about, any special offers or updates to your site, as well as any news about your fitness business. Let people know about all the work you’re putting into creating an incredible fitness business.
You can set your email provider to include a signature at the bottom of your post. This could be regularly updated to include the most recent articles you’ve written about, any special offers or updates to your site, as well as any news about your fitness business. Let people know about all the work you’re putting into creating an incredible fitness business.
3. Guest Appearances
This takes a little bit more time and effort but can have big rewards. The ripple effect of writing an incredible guest blog on a popular website in your niche can be felt inside your business for months - sometimes years.
Podcasts are growing fast! These are audio shows around a given topic and are published to huge audiences for free on platforms like Spotify and Apple Podcasts.
- Spend time researching the right target website to approach. There’s no point writing for websites where your personal trainer website will be completely unrelated to their market.
- Contact the editor of that site with an individualised pitch. That means a personal email which doesn’t sound spammy, offering to write a particular topic. It can be effective to offer 3-5 titles and let them pick which would be best for their audience.
- Write the post following the style of the site in terms of format and structure. Make sure that all the backlinks to your website have specific content which is relevant to the topic you’re writing about.
Podcasts are growing fast! These are audio shows around a given topic and are published to huge audiences for free on platforms like Spotify and Apple Podcasts.
Appearances on podcasts can generate a ton of free traffic to your website long after the podcast is released and the host will usually include a link to your website in the show notes. Or you could make your own podcast. A professional podcast setup is more affordable than you might think!
4. Specialist Forums
Back in the days of the internet before social media was a thing, people with niche interests would take to message boards to speak to like-minded people. These forums would be used to exchange information and ideas about topics which were often very specific - and they still exist.
Searching Google on the “Discussions” tab can allow you to search all forums on a particular search term very easily. Or there are enormous forums like reddit where there are millions of “sub-reddits” that cater to very particular interests.
Searching Google on the “Discussions” tab can allow you to search all forums on a particular search term very easily. Or there are enormous forums like reddit where there are millions of “sub-reddits” that cater to very particular interests.
Quora is also a great place to contribute to topic specific conversations.
Establishing authority on these forums by spending time there, talking with expertise and passion about things which interest you can build incredible friendships over time. They don’t have to be fitness related forums; if you cater to a demographic that often share a non-fitness interest (such as knitting, or video games) these could be great places to offer help too.
Establishing authority on these forums by spending time there, talking with expertise and passion about things which interest you can build incredible friendships over time. They don’t have to be fitness related forums; if you cater to a demographic that often share a non-fitness interest (such as knitting, or video games) these could be great places to offer help too.
5. Sharing Requests
Your personal trainer website has one incredible resource already in it to generate traffic: Your blog. You’ll know by now that updating this weekly gives you the best chance for Google to recognise your site as an authority and to direct traffic there through SEO. But at the bottom of every single blog post, you can include a call to action that will increase traffic.
Ask your reader that if they found this article useful, to please share this post with one friend. Make it easy for them to do that, by including sharing links and buttons. But by asking for just one friend, it makes your reader think about who they know who would benefit. It narrows their focus and makes it more likely, statistically, that they will share your content.
Ask your reader that if they found this article useful, to please share this post with one friend. Make it easy for them to do that, by including sharing links and buttons. But by asking for just one friend, it makes your reader think about who they know who would benefit. It narrows their focus and makes it more likely, statistically, that they will share your content.
Conclusion
Having an impressive personal trainer website is just the first step. Regularly publishing content is important for SEO, but there are ways that you can actively drive traffic to your website yourself by talking about it in places where your ideal customer spends time online. Promotion can sometimes feel like a full-time job though, so scheduling it into your day can be important.
This will make sure that the task actually gets done with enough regularity and consistency that it actually makes a difference to your website traffic. But it also makes sure that you don’t spend all your time hanging out on Facebook or reddit thinking that you’re working when actually it may no longer be a good use of time.
Limiting yourself to short bursts of promotion is the best way to drive traffic without spending all day and night getting lost in time and energy-sapping tasks that take away from other tasks in your fitness business.
This will make sure that the task actually gets done with enough regularity and consistency that it actually makes a difference to your website traffic. But it also makes sure that you don’t spend all your time hanging out on Facebook or reddit thinking that you’re working when actually it may no longer be a good use of time.
Limiting yourself to short bursts of promotion is the best way to drive traffic without spending all day and night getting lost in time and energy-sapping tasks that take away from other tasks in your fitness business.
