The market for personal training has exploded in recent years, not least because of the pandemic. Many people have had to diversify their services, and if you are trying to get the balance right between virtual and real-life personal training, it boils down to one simple thing: your website.
Having a fitness website designed with your target audience in mind is crucial because it needs to exude professionalism. It needs to instantly communicate to the clients what you do and how you can help them.
#1. A Simple Design With Concise Wording
Websites need to be short and to the point. Many websites are covered in a variety of texts that threaten to overwhelm the layout. Additionally, you can make the mistake of thinking that the more visual elements, the better.
But the reality is that numerous colours and patterns, and text all over your website make for a very confusing layout.
Having the right balance between the text and the visual elements is crucial for a well-designed fitness website. People are coming to you because they want to look great, so your website needs to look great and reinforce that message.
But the reality is that numerous colours and patterns, and text all over your website make for a very confusing layout.
Having the right balance between the text and the visual elements is crucial for a well-designed fitness website. People are coming to you because they want to look great, so your website needs to look great and reinforce that message.
#2. Focus on an Effective Bio
You have a tiny window of opportunity to show people what you are all about in your bio on your website's About page. This is where you need to communicate your experience and highlight your story. This is pivotal to communicating a brand.
Your brand should show your story and how you have gotten to where you are today. It's essential to have a relatable story, and when you share your struggles and how you manage to overcome them, this automatically highlights a level of empathy you can give to your clients.
Additionally, people want to know they are dealing with experts in their fields, so show potential prospects your skills, qualifications, and credentials. This provides a complete package to show readers why you are the best person to help them with their fitness. It's about making sure you communicate who you are while also showing you've got the tools to help them.
Additionally, people want to know they are dealing with experts in their fields, so show potential prospects your skills, qualifications, and credentials. This provides a complete package to show readers why you are the best person to help them with their fitness. It's about making sure you communicate who you are while also showing you've got the tools to help them.
#3. Make it All About the Clients
As a personal trainer, you've got to practice what you preach, so you should be in great shape, but this can also mean that potential clients may not find you inspiring because you make the whole process look easy.
It isn't easy to get the balance right because you need to show people that you can get them into the shape they need. Your website needs to focus on the clients rather than yourself because your goal is to address their concerns about themselves and the process.
The best way to show that you're a competent personal trainer is to showcase your clients' success stories and testimonials. If your website contains numerous "before and after" photos and testimonials of previous clients, you are immediately addressing their biggest concern.
It isn't easy to get the balance right because you need to show people that you can get them into the shape they need. Your website needs to focus on the clients rather than yourself because your goal is to address their concerns about themselves and the process.
The best way to show that you're a competent personal trainer is to showcase your clients' success stories and testimonials. If your website contains numerous "before and after" photos and testimonials of previous clients, you are immediately addressing their biggest concern.
When you are using "before and after photos," the more, the better. This means that people will more likely see a client they can relate to regarding their body type. The more diverse the range of clients in terms of weight, age, and gender, the better.
#4. Have a Blog
A blog is an invaluable marketing tool, but it is an extra insight into who you are. Potential clients will want to see that you are continually growing. The role of physical fitness means that you are likely to hit the same sort of plateaus your clients will. Therefore, having a blog provides insight into your thoughts, feelings, and, most importantly, insecurities.
If you are struggling to break a plateau, sharing it online immediately makes you more relatable, and more importantly, highlights your ambition. Writing a blog is also a great way to keep up-to-date with current trends and simultaneously provide an outlet to show your opinions and give advice where possible.
Fitness is an area that is constantly evolving, but additionally, it's very cyclical in nature because of many old fashion trends coming back to the fore. There are many contemporary products out there that utilise Dynamic Tension that Charles Atlas popularised 70 years ago.
Additionally, there are many disciples of the Mike Mentzer school of exercise where people now train with a more abbreviated approach. And you need to be aware of trends, especially when it comes to promoting your unique style.
Additionally, creating new content on a website doesn't hurt your search engine rankings either. For the sake of Search Engine Optimisation (SEO), you need to create great content that is relatable and resonates with your readers.
You could go one step further beyond a blog and have different types of content, such as podcasts or vlogs. Vlogs are great because they are quick and easy content to create, rather than having t+o think your way through a densely-worded blog. But regardless of the type of content you are leaning towards, the more honest you are, the better.
Fitness is an area that is constantly evolving, but additionally, it's very cyclical in nature because of many old fashion trends coming back to the fore. There are many contemporary products out there that utilise Dynamic Tension that Charles Atlas popularised 70 years ago.
Additionally, there are many disciples of the Mike Mentzer school of exercise where people now train with a more abbreviated approach. And you need to be aware of trends, especially when it comes to promoting your unique style.
Additionally, creating new content on a website doesn't hurt your search engine rankings either. For the sake of Search Engine Optimisation (SEO), you need to create great content that is relatable and resonates with your readers.
You could go one step further beyond a blog and have different types of content, such as podcasts or vlogs. Vlogs are great because they are quick and easy content to create, rather than having t+o think your way through a densely-worded blog. But regardless of the type of content you are leaning towards, the more honest you are, the better.
#5. A Clear Call-to-Action
A website combines many aspects of your fitness venture, from branding to imagery and your approach to dealing with clients and customers. Still, the one thing that is a constant on any great website is a solid Call-to-Action (CTA).
It is crucial to remember that every single page should have at least one relevant Call-to-Action. This will link the visitor to another page on the website and encourage them to share their details to provide something valuable for them.
It is crucial to remember that every single page should have at least one relevant Call-to-Action. This will link the visitor to another page on the website and encourage them to share their details to provide something valuable for them.
A Call-to-Action is an excellent way for you to get the contact details of potential leads, but for people to share contact details, you need to provide something of value they can take away, like an eBook. The CTA needs to be by the next logical step on your client's journey.
A great personal trainer website should make potential clients believe in you and trust what you can deliver. The more you can offer a lead, the likelier they will opt-in to your services, and your business will thrive.
A great personal trainer website should make potential clients believe in you and trust what you can deliver. The more you can offer a lead, the likelier they will opt-in to your services, and your business will thrive.
