According to research, 90% of searchers haven't made a decision when they start an online search. Your ideal clients who are looking for exactly what you have to offer could be searching the internet right now. Do you feel that your online marketing strategy is following the latest trends and positions you in front of them?
There are many ways to ensure your personal training services can be found online. Keep reading to discover the top 10 trends for digital fitness marketing in 2020.
1. Visual Search
When we're shopping, a lot of us like to compare prices while we're in stores. Instead of fumbling through Google trying to search for a match, visual search makes it easy to get the right results.
Consumers can now upload images to Google (or use Google Lens) to find the products they're looking for.
Consumers can now upload images to Google (or use Google Lens) to find the products they're looking for.
Google Lens can recognise objects and landmarks on your mobile phone's camera. For example, you can take photos of a book to read reviews and find retailers. You can also take a photo of a blouse to compare prices online.
Other companies, such as Bing and Pinterest, are also jumping on the visual search bandwagon.
With Bing Visual Search, you can search for a specific item within a larger image.
To keep up with the future of digital marketing, step up your image SEO game. Start posting high-quality images to your website with the proper alt tags and optimisation to help consumers find your fitness business.
2. Influencer Marketing
Influencer marketing uses people in your industry who can drive your fitness brand's message to their audience.
For example, let's say there's a mum online who has a large YouTube following. If you want to attract more mums to your gym, you can have her represent your brand. In her next video, the mum could talk about the benefits of hiring your personal training services.
If you have a local gym, you could invite her to take a look, put her through a workout and maybe even shoot a short video so her viewers can not only hear about it all, but see it.
Influencer marketing can help you spread the word about your fitness business through numerous social media channels to your ideal clients. Just make sure you associate yourself with personalities with similar values to those of your and your business'.
For example, let's say there's a mum online who has a large YouTube following. If you want to attract more mums to your gym, you can have her represent your brand. In her next video, the mum could talk about the benefits of hiring your personal training services.
If you have a local gym, you could invite her to take a look, put her through a workout and maybe even shoot a short video so her viewers can not only hear about it all, but see it.
Influencer marketing can help you spread the word about your fitness business through numerous social media channels to your ideal clients. Just make sure you associate yourself with personalities with similar values to those of your and your business'.
3. SEO A/B Split Testing
Marketing comes with a little trial and error. With search engine optimisation (SEO) split testing, you can determine which keywords and content perform best.
Tools such as Clickflow can tell you which keywords will help you get more traffic. Using the app, you can change the title, meta description, title tag, body content, and more to test different keywords.
For successful digital marketing in 2020, you need to continue optimising your existing strategies.
Tools such as Clickflow can tell you which keywords will help you get more traffic. Using the app, you can change the title, meta description, title tag, body content, and more to test different keywords.
For successful digital marketing in 2020, you need to continue optimising your existing strategies.
4. Artificial Intelligence
Artificial intelligence (AI) can help you analyse consumers, their search patterns, and more. As you gather more data about your clients, you can optimise your fitness business to align with their interests and behaviors.
AI can help with basic communication, content creation, and email personalization. With AI on your side, you can cut costs, grow faster, and pump out more content to get ahead of competitors.
AI can help with basic communication, content creation, and email personalization. With AI on your side, you can cut costs, grow faster, and pump out more content to get ahead of competitors.
5. Chat bots
Chat bots are a type of AI-based technology. They're making a big impact on the future of digital marketing. Using chat bots, your clients can ask questions day or night.
Instead of waiting until business hours, chat bots can communicate with your website visitors to find the answers they need. Chat bots are virtual assistants, improving customer experience and automating tasks to make life easier.
6. Video Marketing
To gear up for the future of digital marketing, you need to get rolling. Video marketing can help your fitness brand stand out from the competition. At the same time, it's a great way to improve engagement and attract clients to your business.
Publish and promote video clips of your classes or exercise demos for new gym routines or even a testimonial or case study of a current client. You can use YouTube to publish it and all your social media accounts to distribute the content.
Don't forget to optimise your videos to attract visitors to your fitness brand's site, too!
Publish and promote video clips of your classes or exercise demos for new gym routines or even a testimonial or case study of a current client. You can use YouTube to publish it and all your social media accounts to distribute the content.
Don't forget to optimise your videos to attract visitors to your fitness brand's site, too!
7. Micro-moments
According to Google, micro-moments include four different moments when consumers know what they want. These include:
91% of consumers use mobile devices for inspiration while they're in the middle of another task. In this sense, it's important to improve your mobile marketing strategies for 2020 as well. Since 82% of potential clients consult their phones while they're shopping, you want to have a mobile-optimised website.
That way, you can reach visitors during their shopping-centric micro-moments.
During these moments, prospective clients expect brands to deliver to their distinct needs. It's important to anticipate what they want before these moments. Then, you can commit yourself to being there when they need you most.
To successfully use micro-moments, show your audience the value they will benefit from when working with you.
You can use content marketing to answer their questions, create a seamless user experience, and connect with customers when and where they need help.
- I-want-to-know
- I-want-to-go
- I-want-to-do
- I-want-to-buy
91% of consumers use mobile devices for inspiration while they're in the middle of another task. In this sense, it's important to improve your mobile marketing strategies for 2020 as well. Since 82% of potential clients consult their phones while they're shopping, you want to have a mobile-optimised website.
That way, you can reach visitors during their shopping-centric micro-moments.
During these moments, prospective clients expect brands to deliver to their distinct needs. It's important to anticipate what they want before these moments. Then, you can commit yourself to being there when they need you most.
To successfully use micro-moments, show your audience the value they will benefit from when working with you.
You can use content marketing to answer their questions, create a seamless user experience, and connect with customers when and where they need help.
8. Voice Search
Are you already using Siri, Alexa, or Google to search for what you need? You're not the only one. By 2020, 50% of all searches will occur through a voice-search assistant.
As more people use voice search, you need to optimise your content for voice as well.
Start by recognising the questions your clients often ask. Then, create content based on these questions. Optimising for voice search can help you attract web and foot traffic to your business.
As more people use voice search, you need to optimise your content for voice as well.
Start by recognising the questions your clients often ask. Then, create content based on these questions. Optimising for voice search can help you attract web and foot traffic to your business.
9. Augmented Reality
Augmented reality (AR) can help you enhance your customer's user experience.
What if clients had a visual about how much weight they could lose in 10 weeks? AR can help you stand out while enticing clients to experience your business in new ways.
What if clients had a visual about how much weight they could lose in 10 weeks? AR can help you stand out while enticing clients to experience your business in new ways.
10. User-Generated Content
Do your clients post pictures of themselves at the gym? Maybe they use GoPro to create videos of their workout routines.
User-generated content (UGC) is a great way to use this content to market your business.
The future of digital marketing will see a lot of UGC from Millennials and Generation Z. Encourage your clients to post photos and videos of themselves and tag your social media profiles wen relevant. For example when taking a snippet of one of the exercises of their workouts you prescribed them to complete.
This 2020 digital marketing trend can pump up your engagement and provide you with great new content!
User-generated content (UGC) is a great way to use this content to market your business.
The future of digital marketing will see a lot of UGC from Millennials and Generation Z. Encourage your clients to post photos and videos of themselves and tag your social media profiles wen relevant. For example when taking a snippet of one of the exercises of their workouts you prescribed them to complete.
This 2020 digital marketing trend can pump up your engagement and provide you with great new content!
The Future of Digital Marketing: Warm Your Fitness Business Up for 2020
Ready to strengthen your digital marketing for the new year? With these strategies, you can prepare for the future of digital marketing and get ahead of the competition!
