The Institute of Personal Trainers

To help our Managed Website clients, we built what has now become the largest business resource for personal trainers on the Internet called the Institute of Personal Trainers. In it you'll find a series of lessons and resources to help you become a better personal trainer business owner, courses to guide you along the way and tools to help you save time and money.

Video Guides

Marketing Basics
How to choose a niche, create a USP and set up your fitness marketing strategy.
Local Marketing for PTs
Local marketing strategies to get more clients in your area for free.
Social Media Marketing
How to set up your social media channels and use them to get more clients.
Email Marketing for PTs
How to set up your email marketing software and create marketing campaigns.
Search Engine Marketing
How to create an SEO strategy that will help your business and website rank on Google.
Build a PT Website
How to build the cornerstone of your marketing strategy, a personal trainer website.

A Comprehensive Plan to Market Your New Fitness Website

Got a new fitness website but have no idea what to do next? We've created a simple to follow, step by step fitness marketing plan to get more traffic, leads and clients. In it, you'll learn how to:
  1. Research your competition
  2. Optimise your website for search engines
  3. Create persuasive content
  4. Build an email marketing list
  5. Integrate with social media
  6. Build links to rank higher on Google

Recent Articles

Need a Hand With Your Fitness Website?

The My Personal Trainer Website team have delivered hundreds of fitness websites for personal trainers who would rather leave the geeky stuff to us so they can do more of what they love, train clients.