The following 5 business and marketing resources for personal trainers were chosen because the businesses or owners of the business have delivered valuable insights, great service and gotten awesome recommendations over a very long period of time.
Personal trainer need business and marketing support. If you've been a personal trainer for at least 6 months, you've probably realised already that personal training is not what you originally thought it would be while studying for your A&P exam.
Receiving your certificate gave you access to hands-on experience and knowledge by working with a range of clients but trying to staying on top of your business management and marketing strategy was not part of the original deal.
According to statistics, there are 13,770 registered personal trainers in the UK (probably a lot unregistered too) and 80% of them work on a freelance basis. That means 11,000+ personal trainers are trying to build a successful fitness business. 42% of these trainers feel secure in their job and even though that’s high compared to some other industries, more than half of the trainers feel their career is not guaranteed to last.
One must admit working as a freelancer has its advantages, but also carries risks. Especially if you don’t know how to attract new clients, how to communicate with prospects, how to create a marketing strategy or keep your admin organised.
Luckily, there are solutions and resources available that are set out to help trainers like you get on top of the game and keep your business under control so you can enjoy the part that you like doing the most. Here are the top 5 fitness marketing resources for personal trainers to support your aspirations and help you get to where you’d like to be.
Lift The Bar
Chris Burgess founded Lift The Bar with one goal in mind: to help personal trainers get results with general population clients to the best of their abilities.
After becoming a member of LTB you get access to courses on many topics a personal trainer need to master including Client Acquisition, Programme Design, Nutrition Coaching and Facebook Marketing.
As you go through the courses and complete the workbooks you earn points by filling out the quizzes. You can then redeem those points towards seminars, books and other resources. In addition, you get access to the following:
Membership: £36 per month
Free trial: 2 weeks
Institute of Personal Trainers (iPT)
The Institute of Personal Trainers is a Sister Company to My Personal Trainer Website. It's gone through many business forms from idea to execution then back to the drawing board in an effort to build the best possible resource for personal trainers.
Our team have been collecting data from personal trainer businesses for just over six years, especially from our My PT Website Facebook Group members and Managed Website clients about problems they face, challenges they want to overcome and tasks they need help with.
The concept of the iPT has evolved and grown from those ideas in to one of the most comprehensive resources for personal trainers..
Business and marketing coaching is an area where many personal trainers have room to improve or need support to create their brand, their business identity and are keen to improve their marketing strategy.
The Institute of Personal Trainers commits to help you increase your income, create your core values, set your long-term business goals and help you achieve them through honest feedback and ongoing support so you can focus on adding value consistently to your clients’ lives.
Your iPT membership will give you access to:
The Institute of Personal Trainers is also dedicated to creating a Code of Ethical Conduct for personal trainers to follow in their venture to promote active and healthy lifestyles to their clients.
Membership: USD $49 per month
Free trial: 2 weeks
Josh Mullin, the creator of the UK PTs Facebook Group brushing 8000 members has founded PT Toolbox to help personal trainers become organized in their processes and make it easier for them to systemise their business so they can help their clients more efficiently.
PT Toolbox is an educational resource and will give you access to template documents (PAR-Q, Informed Consent, etc.), spreadsheets, calculators, expert interviews, webinars, CPD courses, product reviews and much more.
Membership: £49.99 per month
Free trial: 2 weeks
The Personal Trainer Development Centre was founded by Jonathan Goodman, the creator of the Online Trainer Academy (OTA). He has also written several books on personal training over the years and been running the Online Trainers Unite – onlinetrainer.com Facebook Group with over 23,000 members worldwide.
The PTDC was created to improve the way the population sees the fitness industry and help trainers that are passionate about their mission to run businesses and lead careers that are satisfying both on a personal and financial level.
As a member of the PTDC community you get access to articles and resources from the world’s best coaches and mentors and get to find out first-hand about any upcoming ventures of Jon Goodman.
Joining the PTDC community is free.
The Success Vaults
Neil Bannister and Joe Kensett have co-founded The Success Vaults with a very specific goal in mind: to help you become a business owner from a busy person by learning lead generating techniques, digital marketing strategies and getting social media/Facebook marketing training topped with the knowledge bomb from guest business experts.
Only 20 spaces are available per month but you can subscribe to free updates while waiting to access free blog articles and resources to help you start your business revamp process and ensure you’ll get to be in the first people to know about the new opening of spaces.
Once you are in you’ll have access to 100s of hours of content, accountability via regular Q&A calls and questionnaires and a community that will keep you on your toes when things go West and you need a push from others in your situation.
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