Social media marketing is a huge driver to get people to visit your personal trainer website. And even before you have a dedicated, professional website, your social media profiles can generate enough interest, leads and referrals to have a successful, thriving personal training business.
Knowing where to invest your time and effort is key though, as there are so many social media marketing platforms out there. Making sure you have the right one for your specific marketing needs will be important.
1. Canva
Canva is a free to use design tool. You can also sign up to a paid plan which offers additional functionality for less than £10 per month. It’s incredibly easy to use and you can become proficient quite quickly without having to invest a lot of time and effort into learning how to use it.
You would use Canva any time you needed to create graphics for social media, and it comes with an enormous library of free to use licenced photography and graphics that can be edited easily inside the software.
You would use Canva any time you needed to create graphics for social media, and it comes with an enormous library of free to use licenced photography and graphics that can be edited easily inside the software.
2. Recurpost
Recurpost is a social media scheduler that allows you to post to multiple social media platforms, including groups. The unique feature of Recurpost is that it automatically repeats and recycles posting cycles, so the longer you use it, the bigger the bank of resources it can draw on to post.
This is ideal if you have regularly occurring themed days inside your posting schedule. It’s also able to learn the best time to post your content for your audience each week, and make automatic adjustments.
This is ideal if you have regularly occurring themed days inside your posting schedule. It’s also able to learn the best time to post your content for your audience each week, and make automatic adjustments.
3. Lumen5
This is a video creation tool which creates impactful and engaging videos easily from your existing content. With an enormous built-in media library of stock photos, video and audio clips, as well as the capacity to customise with voice-overs and branding, Lumen5 can make video a viable social media content strategy without the need for a dedicated videographer.
There’s a free level which includes 3 videos per month, limited resolution and a watermarked final product, but the first paid creator level is under £100 for the year.
There’s a free level which includes 3 videos per month, limited resolution and a watermarked final product, but the first paid creator level is under £100 for the year.
4. Visme
Visme is a great social media marketing platform to make infographics, charts, presentations and more. It has a simple dashboard with templates and a library of stock photography and graphics. It allows you to integrate your own photography with the final design, as social media seems to reward quality professional quality photography but stock imagery doesn’t always perform as well.
Visme is free to use at basic levels, but one particularly valuable feature of the business-level plan also allows the collection and management of leads.
Visme is free to use at basic levels, but one particularly valuable feature of the business-level plan also allows the collection and management of leads.
5. Hootsuite
Hootsuite comes into its own if you have multiple social media accounts to manage. So rather than going to each social media site individually, you can manage them all from inside your Hootsuite dashboard.
Hootsuite allows you to create and schedule posts, content curation of preapproved content that’s stored in the cloud and accessing statistics, tagging and other essential forms of account management.
Hootsuite allows you to create and schedule posts, content curation of preapproved content that’s stored in the cloud and accessing statistics, tagging and other essential forms of account management.
6. Later
Later is scheduling software for a number of social media platforms, but it really comes into its own with Instagram. For a long time, there was no way to schedule automatic posting to Instagram, and the scheduling options in the marketplace would allow you to make a calendar, add the graphics and creative content and even write the copy - but it wouldn’t actually post it for you. Later can do exactly that.
It has a powerful visual scheduler and it has the capability to create a clickable landing page. This is a huge benefit if you don’t yet have a personal trainer website set up and you’re using Instagram as your main social media platform to market and promote your business.
It has a powerful visual scheduler and it has the capability to create a clickable landing page. This is a huge benefit if you don’t yet have a personal trainer website set up and you’re using Instagram as your main social media platform to market and promote your business.
7. Tailwind
Tailwind is similar to Later in as far as it includes scheduling to Instagram, but unlike lots of the other social media marketing platforms, it also includes integrations with Pinterest.
Pinterest is a highly visual social media platform, so if you spend a lot of time and effort on your visuals - graph, or video, this could be something of an untapped market as many personal trainers put their effort into Instagram and neglect other platforms.
Pinterest is a highly visual social media platform, so if you spend a lot of time and effort on your visuals - graph, or video, this could be something of an untapped market as many personal trainers put their effort into Instagram and neglect other platforms.
8. BuzzSumo
This platform is a must use when it comes to researching what content is working best at the moment. There is a limited amount you can use this platform while on a free account, but the quality of the research is outstanding. For similar content marketing tools and idea generation, you might try Ubersuggest or Answer The Public.
9. Display Purposes
This is a really simple and straight forward website aimed at hashtag research. On Instagram, you are able to use up to 30 hashtags. You can include them in the copy of your post or in a comment. But researching the best performing hashtags can be time-consuming, and if you repeat the same hashtags in every post, your post can be flagged as spam or get buried by the algorithm.
Simply enter a search term (that’s all hashtags are) in the box, and select the returned results. You can save them as they are, or make your own adjustments.
Simply enter a search term (that’s all hashtags are) in the box, and select the returned results. You can save them as they are, or make your own adjustments.
10. Zapier
Visit Zapier Website
A free tool which has incredibly powerful automation properties. Zapier may take some time to learn but it can connect and automate workflow by helping your software all “talk” to each other - and it’s compatible with a huge range of software.
This could include your CRM tools, email marketing software and even survey software to automate those frequent and infrequent and easy to put off tasks inside your personal training business. It’s an automation tool, but it could also be seen as an productivity and systems tool.
This could include your CRM tools, email marketing software and even survey software to automate those frequent and infrequent and easy to put off tasks inside your personal training business. It’s an automation tool, but it could also be seen as an productivity and systems tool.
Conclusion
Social media marketing can be one of the most fun parts of running a business. Unfortunately, it can all too often become a chore, and then your content can lose some of it’s energy or spark. These tools are selected on their ability to eliminate work for you, freeing you up to bring your best energy back into your content and how you show up on social media.
