Selecting a marketing channel for a fitness business is tough. While many businesses have been opting for digital channels lately, others are still sticking to traditional mediums like email marketing.
You’d be surprised to know that email is a powerful marketing tool that offers many advantages over other channels. It can help you to engage and attract new clients, build trust with and retain your existing clients and promote your fitness business.
However, despite email marketing being 40 times more effective than social media channels, it continues to be one of the most underused marketing strategies for personal trainers.
However, despite email marketing being 40 times more effective than social media channels, it continues to be one of the most underused marketing strategies for personal trainers.
One of the reasons personal trainers don’t utilize email marketing campaigns is that they don’t know how to boost their email lists. If you are in the same boat, this post discusses five tips that can help you to increase your fitness business’ email list.
1. Ask for Clients’ Email Addresses In-Person
The easiest way to collect email addresses of clients is by requesting them in person. You can ask the staff working at your front desk to collect the email addresses of your clients, including new and existing. Alternatively, you can include the email section in the form where you ask for a client’s contact information.
Don’t hesitate to ask your clients for their email addresses yourself. Feel free to put this idea in front of them whenever you meet them. Let them know that they will receive free tips on fitness and health, daily diet, as well as special discounts if they subscribe to your email list.
Don’t hesitate to ask your clients for their email addresses yourself. Feel free to put this idea in front of them whenever you meet them. Let them know that they will receive free tips on fitness and health, daily diet, as well as special discounts if they subscribe to your email list.
2. Use Lead Magnets on Your Website
Although directly asking clients is a simple way of getting their email addresses, it is not the only way. Your fitness website design plays a significant role in attracting new clients and promoting your business in the digital space. This is why personal trainers should use their websites to acquire the email addresses of potential clients they can’t meet personally.
A lead magnet is an incentive given to website visitors that encourages them to provide their contact information. However, they provide their contact information in exchange for the information they want.
A lead magnet is an incentive given to website visitors that encourages them to provide their contact information. However, they provide their contact information in exchange for the information they want.
In other words, a lead magnet is a piece of digital content (e-Book, resource guide, etc.) that your website visitors can benefit from and you can offer it to them for free.
Other than health and fitness e-books, guides, etc., you can offer motivational content or content related to your services as a lead magnet for increasing your email list.
3. Invest in Evergreen Content
The term ‘evergreen content’ refers to blogs, articles, and other types of online content that continue to remain useful and relevant throughout their lifetime. In theory, evergreen content is crafted to consistently provide value to potential leads. As a result, your prospects would visit your website when they want access to valuable information on health and fitness.
From each blog post, you'd link to your free resources and capture the visitors email. Like The Barracks Gym have done here:
From each blog post, you'd link to your free resources and capture the visitors email. Like The Barracks Gym have done here:
Not only does evergreen content benefit potential leads, but it will also become a consistent source of traffic for your fitness website. The content will help generate traffic for your website, as long as the information in your blogs is relevant to your target audience’s needs and goals.
However, to make this possible, you need to create and organize evergreen content first. Ideally, the lead magnet you create for your website should offer evergreen content. Personal trainers can make evergreen content a part of their websites by writing different kinds of blogs, such as How-tos, Best tips for, Beginners’ guide to, etc., in order to educate their audience.
4. Using CTAs in Blog Posts
Once you have incorporated evergreen content and lead magnets into your marketing strategy, it’s time to attract organic traffic as well. The best way to guide your leads towards these sources is by using a Call-to-Action (CTA).
A CTA is used in several different advertising and digital marketing platforms. It simply refers to a statement or instruction on a website that encourages an immediate response from website visitors. You can direct organic traffic to your lead magnets by including CTAs at the end of every blog or article you post on your website.
However, you must remember to keep your CTAs simple, short, crisp. At the same time, your CTAs should prompt potential clients to take the action you want them to take. In most situations, a CTA is the extra push a website visitor needs to follow through with a desirable action, such as sign up for fitness classes, etc.
Nevertheless, you can link your CTA to other parts of your website, besides your lead magnet. You can also use it to direct website visitors to your services pages.
A CTA is used in several different advertising and digital marketing platforms. It simply refers to a statement or instruction on a website that encourages an immediate response from website visitors. You can direct organic traffic to your lead magnets by including CTAs at the end of every blog or article you post on your website.
However, you must remember to keep your CTAs simple, short, crisp. At the same time, your CTAs should prompt potential clients to take the action you want them to take. In most situations, a CTA is the extra push a website visitor needs to follow through with a desirable action, such as sign up for fitness classes, etc.
Nevertheless, you can link your CTA to other parts of your website, besides your lead magnet. You can also use it to direct website visitors to your services pages.
5. Create Opt-In Landing Pages
A landing page is a page on your website that links back to your CTAs, lead magnets, or other type of content. A landing page appears after an online user clicks on a marketing email, marketing promotion, a search engine-optimized result or an online advertisement.
Every lead magnet you create has to have a corresponding landing page containing a form for gathering information. The CTAs you include in your blog posts should also point to these forms. These forms will prompt website visitors to either give their email addresses or subscribe to a service you offer.
Every lead magnet you create has to have a corresponding landing page containing a form for gathering information. The CTAs you include in your blog posts should also point to these forms. These forms will prompt website visitors to either give their email addresses or subscribe to a service you offer.
Building a comprehensive email list is the first step towards developing a successful marketing strategy. Like your health and physical fitness, succeeding in email marketing requires focus, discipline and perseverance, to achieve the results you want.
