Setting up and running a successful personal trainer website year in and out has its challenges. Even though the demand for trainers is higher than ever, you may find getting new clients difficult, especially at the start of your fitness career.
It seems like everyone is now a fitness expert. You can have the best email, social or Instagram strategy, but when people are ready to hire a personal trainer, they'll use a search engine to find one.
You need to be at the top of these search results to have the best chance to build a successful online marketing strategy.
Fortunately, there are several online tools that you can use to help your SEO. Read on to discover the top SEO tools that you can use to rank higher in search results.
1. Google Analytics
Google Analytics will give you a picture of your website's overall performance. We suggest installing it as soon as you have a live site.
You'll see how much traffic you're getting and from where it's coming. You'll also see information about user behaviour, conversions, and how long people stay browsing.
A purpose-built fitness website will encourage visitors to stay around to get to know your services and get in touch if they have questions. If the traffic is high, but the conversion rate is weak, you may want to look at the web design and user experience of your fitness website.
You'll see how much traffic you're getting and from where it's coming. You'll also see information about user behaviour, conversions, and how long people stay browsing.
A purpose-built fitness website will encourage visitors to stay around to get to know your services and get in touch if they have questions. If the traffic is high, but the conversion rate is weak, you may want to look at the web design and user experience of your fitness website.
2. Google Search Console
Google Analytics will tell you a lot about your website, but there's one frustrating thing about it. When you look at keywords that drive your site's traffic, you'll often find the term "(not set)." That tells you very little about the keywords that drive traffic.
Search Console will let you know how your site appears in search engines, including search terms for which you rank.
It's important to remember that Google isn't the only search engine in town. Bing is a search engine that shouldn't be overlooked.
You can create an account in Bing Webmaster to find out how your site is performing on their platform.
3. Ubersuggest
Positioning your website to rank for the right keywords is a significant part of search optimization.
Neil Patel's Ubersuggest will help you discover keywords that are relevant to your market, and you could use in your website's SEO.
Neil Patel's Ubersuggest will help you discover keywords that are relevant to your market, and you could use in your website's SEO.
You can also use competitor research to figure out how they rank high in search engines. It will also give you content ideas and backlink data.
4. LSI Keywords
Google has strayed away from exact match keywords. In the past, you just had to include your keywords dozens of times on your website. That would be enough to rank higher in search results.
The problem with that is that people would stuff the most awkward phrases throughout their site and the website would be a nightmare in terms of readability.
Google got wise and based search results on relevancy and intent. The context of keywords matters and there can be multiple variations for saying the same thing.
For example, you have an article about a kettlebell workout for men on your site. People will search for a kettlebell workout for men in a different way. They may search for "men's kettlebell workout" or "kettlebell workout for men beginners".
LSI Keywords will help you discover what those related keywords are.
The problem with that is that people would stuff the most awkward phrases throughout their site and the website would be a nightmare in terms of readability.
Google got wise and based search results on relevancy and intent. The context of keywords matters and there can be multiple variations for saying the same thing.
For example, you have an article about a kettlebell workout for men on your site. People will search for a kettlebell workout for men in a different way. They may search for "men's kettlebell workout" or "kettlebell workout for men beginners".
LSI Keywords will help you discover what those related keywords are.
5. Yoast SEO
Do you use WordPress as the back end of your website? If you do, this plugin is a must for SEO. Yoast is an easy to use plugin that will help with the backend of your site.
Yoast SEO makes adding HTML code that search engines look for easy. You enter information in a box, and it takes care of the rest for you.
6. Page Speed Insights
Page speed can make or break your website. If your site takes too long to load, you're going to lose potential clients. It's that simple.
There is a correlation between how fast your site performs and its conversion rate. That's why performance is a significant component of SEO.
Page Speed Insights tells you how long your site takes to load on desktop and mobile devices. It also shows you what issues are slowing your site down.
There are other page speed tools that you can use from GTMetrix and Pingdom. Using all three of these tools will give you a complete picture of your site's speed.
There is a correlation between how fast your site performs and its conversion rate. That's why performance is a significant component of SEO.
Page Speed Insights tells you how long your site takes to load on desktop and mobile devices. It also shows you what issues are slowing your site down.
There are other page speed tools that you can use from GTMetrix and Pingdom. Using all three of these tools will give you a complete picture of your site's speed.
7. Tiny PNG
You already know that page speed is essential to search rankings. One of the most common reasons why sites are slow is that images are too big.
Tiny PNG is a web-based free tool that compresses image files, both PNG and JPG format. You can start optimizing your pages for page speed by compressing the pictures.
The Top Online Tools to Boost Search Rankings
Improving your SEO ranking will help your services appear to your ideal clients when they are looking for your services online. Thus, you must use all the tools you can to help you achieve higher ranks. If they are free, even better.
You'll get highly qualified leads and build credibility for your fitness brand at the same time. These free online tools will help you get a handle on your site's SEO.
Do you want to supercharge your search results and your entire online presence? Contact us today and find out how we can help you grow your business.
You'll get highly qualified leads and build credibility for your fitness brand at the same time. These free online tools will help you get a handle on your site's SEO.
Do you want to supercharge your search results and your entire online presence? Contact us today and find out how we can help you grow your business.
