Don’t have much money to spend on your personal trainer business? I’ve got your back. Below I list 5 simple and cheap fitness marketing hacks that won't blow the budget of your fitness business.
Fitness Marketing Hack #1: Write a Guide
Guides are literally the best way of getting traffic to your website. A guide that’s designed specifically to help your niche with their problems is a sure fire way to get loads of interested eyes on your website.
In fact, almost all of the My Personal Trainer Website Managed Website subscribers sign up to our Learning Centre before becoming a client.
That’s because we’ve written loads of marketing guides that solve all sorts of specific problems for personal trainers. The guides help us show off our expertise and establish rapport. It builds trust and ultimately positions us at the top of mind when a PT is ready to build a website with us.
To build a guide, simply ask your clients what they want to know about. You’ll more than likely have loads of ideas from speaking to existing clients and can easily get more by sending some emails or asking friends and family on Facebook.
One of my awesome clients, Aidan did this for his personal training business in Frenchs Forest and built a free 6 module course for his clients. Guess who's going to be getting a ton of traffic!
Fitness Marketing Hack #2: Comment on Blogs
Commenting on blogs is a super old school technique search engine optimisers use to get more links to their website. While it’s a bit of a grey area in terms of ethical marketing, there's a way to do it ethically and done right it can be a very strong marketing asset.
The key to commenting on blogs ethically is to read blogs that you are actually interested in and provide real genuine feedback, thoughts and positive vibes.
Pick websites that are related to your niche and service and be sure that the comments you leave are insightful.
If the website owner or reader feels that your comments are detailed and insightful, not only will they keep reading your comments but they may even click on to your website to find out more about you.
It’s the digital equivalent of standing next to the popular kid.
Fitness Marketing Hack #3: Google Trends
Google Trends offers real time data from millions of searches every day which enables fitness company owners like you to find out what your clients are searching for and talking about.
To benefit from Google Trends you can watch out for spikes in search terms related to your niche and service.
For example, we might search for cycling related terms in the United States fro the past week. These variables show that the Tour Down Under is a hot topic right now.
A quick search of that (because I have no idea what it is) shows the top stories from a cycling tour I assume is happening in Australia.
Now it’s up to you to hijack this news to get loads of traffic to your site. To “Newsjack” this topic simply come up with a few topics like:
I’m just shooting ideas here but I’m sure that if you’re a PT who trains cyclists, you can come up with something way more interesting.
Next step: Check out the iPT Academy where we have a full course dedicated to hep you Become a Better Writer. You'll find one of the lessons has a newsjacking blog post template you can use.
Fitness Marketing Hack #4: Local Keywords
Several times a month I’m contacted by a personal trainer who wants help ranking in search engines. When I do the obligatory website check I’m astounded by the lack of local keywords.
Remember, just because YOU know where you train your clients, it doesn’t mean a new website visitor will.
If your location is not listed:
Then not only will new website visitors have no idea where you are but neither will Google and your SEO efforts will have been in vain.
It’s literally the simplest trick in the box for ranking locally.
If providing local services to your clients is your thing, head on over to the Institute of Personal Trainers Academy and check out the Search Engine Marketing Course for more info on how to rank higher in Google.
You can quite easily get a top spot on Google when people search for fitness services in your area. Oh and it’ll cost you nothing!
Fitness Marketing Hack #5: Social Mentions
I’ll need to start this hack with a disclaimer because I am TERRIBLE at networking with other industry leaders. Mostly because I’m a bit of a hermit who loves being in front of a computer, out for a walk or in the gym. Ideally by myself.
However, I know that networking is one of the best ways to increase your reach and boost your authority as an industry leader.
Because of the whole hermit thing I’ve gotten pretty good at doing this digitally without speaking to anyone and the best fitness marketing hack I’ve used so far is using another user’s handle on Twitter and Instagram in my posts.
Mentioning another user, ideally you’d mention a popular user in your industry and have a great reason to mention them, can increase your reach by 56% according to a study By Simply Measured.
For example, I might write a post about the best online personal training software and then mention the software providers I talked about.
These software companies usually have a huge audience of personal trainers and are happy to be mentioned as a recommended resource by me. It’s a win win. And no face to face meeting or Skype needed (phew!).
That’s it. 5 Fitness Marketing hacks you can implement straight away. If you found this post useful, share it on social and don’t forget to mention me ;)
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