A welcome email is the first form of contact new leads get after joining your email list or using a sign-up form. You can use this first email to set the tone for your future relationship and to ensure they open any other emails you send.
Welcome email open rates are typically 86% higher than other emails you send. As such, this can be a great chance to make an impactful first impressions via your personal trainer website and connect with your audience.
So let's imagine someone signed up to your lead magnet and weekly updates. Now what? Here are some tips on how to write the best opening email to your new PT business leads.
So let's imagine someone signed up to your lead magnet and weekly updates. Now what? Here are some tips on how to write the best opening email to your new PT business leads.
Hook Them With The Right Subject Line
The first step to success with email marketing is ensuring that subscribers open the email. Use a great subject line to do this that they can’t resist. While there are various subject line formulas the best is ‘the reference email.’
When someone receives an email that has Re: at the start, they instinctively read the rest of the subject line because they want to know what the email is in reference to and it looks like part of a normal email conversation.
An example of this would be:
When someone receives an email that has Re: at the start, they instinctively read the rest of the subject line because they want to know what the email is in reference to and it looks like part of a normal email conversation.
An example of this would be:
Re: Your [NAME OF LEAD MAGNET]
Make sure you deliver on the promise of the subject line in the email content. Use it to demonstrate the value of your service.
Say Thank You
When you write the content of the email, always start by saying ‘thanks.’ Because you should be thankful that they joined your list. Email lists are everywhere but they chose to subscribe to yours.
Saying thanks also adds a human quality and helps to build brand loyalty. Say thank you and you will show users that they are valued.
Make the thanks as personalized as possible by using the first name of the subscriber. For example:
Saying thanks also adds a human quality and helps to build brand loyalty. Say thank you and you will show users that they are valued.
Make the thanks as personalized as possible by using the first name of the subscriber. For example:
[FIRST NAME], thanks so much for subscribing to [REASON THEY SUBSCRIBED]
Give Them What They Want
Most email marketing software's will automatically send a new subscriber to the download page so the new subscriber can claim whatever they signed up for. Usually your lead magnet.
But this process can be a bit temperamental and it's good practice to remind the subscriber what they signed up for and provide a link to it in case they missed it the first time.
But this process can be a bit temperamental and it's good practice to remind the subscriber what they signed up for and provide a link to it in case they missed it the first time.
If you didn't get redirected to the download page after you confirmed your subscription, head here to get [NAME OF LEAD MAGNET]:
[LINK TO DOWNLOAD PAGE]
Set Expectations
What will your subscriber gain from your emails? Will they be provided with exercise and nutrition tips? Or, will you offer discounts on your services.
Lay this out in the opening email. This will define the relationship and prevent subscribers from being shocked by the type of content they receive. Surprises here can lead to complaints or spam and mean that future emails are ignored.
Make the expectations as clear as possible. You can even use a ‘what to expect' heading.
Lay this out in the opening email. This will define the relationship and prevent subscribers from being shocked by the type of content they receive. Surprises here can lead to complaints or spam and mean that future emails are ignored.
Make the expectations as clear as possible. You can even use a ‘what to expect' heading.
WHAT NEXT?
Every Monday, we send content, tools and resources to help you [ACHIEVE GOAL].
Get White Listed
You must make sure that you are whitelisted by subscribers. A lot of email inboxes are well equipped with anti spam features that could mean your emails don't get seen.
You need to clearly request this in the welcome email. This will guarantee that you are added to their address book and that future emails don’t end up in spam.
Highlight the benefits of taking this step. Tell them that they won’t miss additional information, extra incentives or special promotions.
You need to clearly request this in the welcome email. This will guarantee that you are added to their address book and that future emails don’t end up in spam.
Highlight the benefits of taking this step. Tell them that they won’t miss additional information, extra incentives or special promotions.
Be sure to white list this email address so your email client doesn't put us in your spam folder. You can learn how to do that here.
Add A Call To Action
Some people who subscribe to your list will have no idea what you do. They'll have seen a link to a blog, liked your content and subscribed to the lead magnet without even seeing your services page.
For those people, we want to let them know what you do.
Make sure that you add at a CTA to your welcome email that is easy to understand and clear. You need to ensure this is actionable. Remember, new leads are most engaged in the first 48 hours of contact.
While it's rare for a subscriber to become a client on the first email, some subscribers could be ready to sign up for your services when they first open the email. A CTA shows them the path to do this, but it can lead anywhere.
For those people, we want to let them know what you do.
Make sure that you add at a CTA to your welcome email that is easy to understand and clear. You need to ensure this is actionable. Remember, new leads are most engaged in the first 48 hours of contact.
While it's rare for a subscriber to become a client on the first email, some subscribers could be ready to sign up for your services when they first open the email. A CTA shows them the path to do this, but it can lead anywhere.
NEED HELP?
I help [CLIENT TYPE] to accomplish [THEIR GOAL] without the need for [BARRIER]. If you want to [ACCOMPLISH GOAL] but don't know where to start, hit reply and let me know what you're struggling with!
Sign Off
That's it. New subscribers aren't typically looking for your life story so the shorter the email, the better.
If subscribers are really interested in hiring you for your services, questions and requests will come later, usually via your website.
The last step is to sign off with your name and contact details. It's good practice to mention your name, company name, email address and social links.
If subscribers are really interested in hiring you for your services, questions and requests will come later, usually via your website.
The last step is to sign off with your name and contact details. It's good practice to mention your name, company name, email address and social links.
Until next time,
[NAME]
[COMPANY NAME]
[EMAIL]
[WEBSITE]
[SOCIAL MEDIA LINKS]
Do's & Don'ts Of a Welcome Email
Do - Include Your Brand Identity
Make sure that you show users who you are. Consider the colors, the tone of voice and the overall design to ensure that your brand identity is a clear part of the welcome message.
Don't - Try To Sell in a Welcome Email
The temptation with an opening email is to opt for the hard sell. Avoid this and instead, reduce your use of sale language. Rather than writing with a promotional tone, focus on your unique value proposition.
Do - Encourage Social Interactions
One of the benefits of a welcome email is that you can use it to get users to explore other areas of your online profile. You can do this through techniques such as a click-to-tweet in your email.
Don't - Bore The Subscriber
A great open email will be short, sweet and to the point. Keep it to a couple hundred words and no more than this. Offer great information but don’t make the email a chore to read.
Make sure that you show users who you are. Consider the colors, the tone of voice and the overall design to ensure that your brand identity is a clear part of the welcome message.
Don't - Try To Sell in a Welcome Email
The temptation with an opening email is to opt for the hard sell. Avoid this and instead, reduce your use of sale language. Rather than writing with a promotional tone, focus on your unique value proposition.
Do - Encourage Social Interactions
One of the benefits of a welcome email is that you can use it to get users to explore other areas of your online profile. You can do this through techniques such as a click-to-tweet in your email.
Don't - Bore The Subscriber
A great open email will be short, sweet and to the point. Keep it to a couple hundred words and no more than this. Offer great information but don’t make the email a chore to read.
Welcome Email Template
Finally, let's piece it all together. Use the following template to craft the perfect welcome email for your personal training business.
SUBJECT:
Re: Your [NAME OF LEAD MAGNET]
EMAIL:
[FIRST NAME], thanks so much for subscribing to [REASON THEY SUBSCRIBED]
If you didn't get redirected to the download page after you confirmed your subscription, head here to get [NAME OF LEAD MAGNET]:
[LINK TO DOWNLOAD PAGE]
WHAT NEXT?
Every Monday, we send content, tools and resources to help you [ACHIEVE GOAL].
Be sure to white list this email address so your email client doesn't put us in your spam folder. You can learn how to do that here.
NEED HELP?
I help [CLIENT TYPE] to accomplish [THEIR GOAL] without the need for [BARRIER]. If you want to [ACCOMPLISH GOAL] but don't know where to start, hit reply and let me know what you're struggling with!
Until next time,
[NAME]
[COMPANY NAME]
[EMAIL]
[WEBSITE]
[SOCIAL MEDIA LINKS]
