Your website is the home of your personal training business on the internet. Unlike social media, you have some control over your website and aren’t subject to the changing whims of the algorithm. Investing in a website can be a wise move for personal trainers, and there are a few quick wins that can set you up for long term success.
1. Your Personal Trainer Website Loads Quickly
Using eye-catching images - particularly those of your clients, their successes and yourself is essential. It demonstrates social proof that you can get exceptional results for your clients and is important in testimonials.
With regards to exercise, taking photographs or videos can often be the clearest way for potential clients to see how to safely execute a movement.
Lots of images make your website interesting and give a potential client a chance to imagine what training with you might be like. Any projection of imagining their futures with you is a hugely powerful marketing tool at your disposal.
With regards to exercise, taking photographs or videos can often be the clearest way for potential clients to see how to safely execute a movement.
Lots of images make your website interesting and give a potential client a chance to imagine what training with you might be like. Any projection of imagining their futures with you is a hugely powerful marketing tool at your disposal.
- Images should be saved as .jpeg so that they are the smallest file size.
- They should be resized so that they are no wider than your page’s width.
- You may want to consider uploading them to TinyPNG to compress the image to the smallest file size possible to improve your website’s loading time.
Fast loading times are of vital importance when it comes to people staying on your site - a metric measured as a “bounce rate” (logging on and then clicking off quickly). Keep your loading rate below 3 seconds to optimise the user experience. You can use Page Speed Insights by Google to learn more about your loading time.
2. Your Content Can Be Seen On A Phone
As a personal trainer, you’re likely to be directing people to your website on the gym floor - so you need to have a website which is optimised for mobile. It’s annoying and confusing to try to navigate a website on your phone where functionality or navigation is impaired.
Your client needs a website which is not only compatible with mobile but one that loads quickly and is easy to use. Choosing a design for your personal trainer website with mobile use in mind will be an easy win in how user-friendly your website is for your clients and showcasing you and your services in a professional way.
3. It’s Easy To Find Your Way Around
Having a clear flow of direction for visitors to your site will be important if you’re expecting them to take action before leaving. You don’t want them floundering around, confused about your layout or the services that you offer.
At the very least, some navigation buttons at the top of your website laid out in the sequence that you’d like them to move through your website; home page (about you), a free thing that you offer (your lead magnet), blog (where you might keep articles you’ve written), testimonials (evidence and social proof of your successful clients), and an option to book a call with you or jump straight into coaching.
Each page should have a clear Call To Action leading your potential client onto what you want them to do next. Don’t leave them feeling confused - as soon as they click onto your site you should be taking them on a clear journey.
Building a website can be intimidating, but it doesn’t need to be complicated to be effective.
At the very least, some navigation buttons at the top of your website laid out in the sequence that you’d like them to move through your website; home page (about you), a free thing that you offer (your lead magnet), blog (where you might keep articles you’ve written), testimonials (evidence and social proof of your successful clients), and an option to book a call with you or jump straight into coaching.
Each page should have a clear Call To Action leading your potential client onto what you want them to do next. Don’t leave them feeling confused - as soon as they click onto your site you should be taking them on a clear journey.
Building a website can be intimidating, but it doesn’t need to be complicated to be effective.
4. Your Personality Is Evident
Stay away from stock images which are bland and show nothing about you or your values. It’s often said that people don’t buy coaching - they invest in coaches.
This is your opportunity to connect with your audience and find the right sort of people that will love what you do. Don’t try to be a generic personal trainer - people want to see what they’re getting into when they commit to working with you.
5. People Can Get In Touch With You Easily and Share Your Content With Others.
Each page can have your contact information on it, a link to your social media accounts and an invitation to your audience to reach out.
This builds a more robust network where people consume your content on your website regularly, and build a relationship with you on social media. This will be important in allowing your potential clients to get to know you, to interact with you and build the Know, Like & Trust which is so important in the coaching relationship.
This builds a more robust network where people consume your content on your website regularly, and build a relationship with you on social media. This will be important in allowing your potential clients to get to know you, to interact with you and build the Know, Like & Trust which is so important in the coaching relationship.
Having content which can be easily shared with buttons embedded right in the page encourages and invites discussion around your services. It also allows you to get in front of a fresh audience from someone that they already know, like & trust. If you have a lot of activity or shared content it can also work in your favour as it lends social proof to what you have to say.
6. Your Copy Is Well Presented
The copy is the written text on your website. It should be easily readable - broken up into easy to digest paragraphs, rather than huge walls of text. The language you use shouldn’t be overly complex - unless you’re writing for a very specific, advanced audience. Make it easy to understand for anyone that reads it.
Your ability to present a complicated idea clearly to a beginner will mark you out as an expert, not complex language that’s hard to understand. Don’t be tempted to go hard on terminology, it’s off putting to most people.
Your ability to present a complicated idea clearly to a beginner will mark you out as an expert, not complex language that’s hard to understand. Don’t be tempted to go hard on terminology, it’s off putting to most people.
7. Your Site Has Evergreen Content
Evergreen content is stuff that people talk about often in the fitness industry. Exactly what you talk about is going to differ, depending on your niche and your demographic. But it’s the things which come up time and time again.
The opposite would be contemporary topics, which might be in the news for only a brief period of time - something fashionable that isn’t popular for long. It’s fine to include these topics, but the bulk of your content - 80% at least - should be evergreen.
