Whether to build a personal trainer website or a squeeze page seems to be a confusing topic in the personal trainer community at the moment. I'm asked which I think is better and which will get more return on investment on a weekly basis
In this blog I'm going to explain what a personal trainer website is, what a squeeze page is, how they differ, what each one can do for your business and which is better for your personal trainer business. Let’s crack on.
In this blog I'm going to explain what a personal trainer website is, what a squeeze page is, how they differ, what each one can do for your business and which is better for your personal trainer business. Let’s crack on.
What Is a Personal Trainer Website?
You might think it seems a bit silly, maybe even condescending, to explain to a personal trainer like you what a PT website is. But after many... many conversations with hundreds of PT's, it seems it's not actually 100% clear.
A personal trainer website is a brochure website. The ones I build are anyway. They're your online HQ. A place for prospective clients to find you and find out enough about you so that they can make a more informed decision as to whether they should contact you about your services.
A personal trainer website is a brochure website. The ones I build are anyway. They're your online HQ. A place for prospective clients to find you and find out enough about you so that they can make a more informed decision as to whether they should contact you about your services.
A personal trainer website that I built with my bare hands, while fighting a swarm of flesh eating Internet viruses.
What Is a Squeeze Page?
Squeeze pages are the one page websites you see that have no navigation, very little in the footer and normally offer an incentive in exchange for an email.
A squeeze page usually has one purpose and that's to get contact details from a target (prospective client). After you've obtained the relevant details, the target is taken on a journey. This journey is normally dictated by your level of marketing skills and experience.
A squeeze page usually has one purpose and that's to get contact details from a target (prospective client). After you've obtained the relevant details, the target is taken on a journey. This journey is normally dictated by your level of marketing skills and experience.
Squeeze Pages: Your brain VS the Internet
What a Personal Trainer Website Does
A personal trainer website is a LONG TERM strategy. Reputations aren't built overnight. This is true for both your physical presence and your online presence. Hence the need for About, Services and Contact pages you normally attribute to almost all brochure websites. These pages allow users to find out more about you, your services, your personal journey and how to get in touch with you.
Marketing a PT website is slow. You shouldn't expect new leads straight away but once your website is established and the search engines like Google are aware of it, you can really start to grow a very powerful online presence.
Personal trainer websites are normally (and should be) equipped with a blogging platform so that you can write away about all the things you love to talk to clients about to your hearts content. A blog allows visitors to recognise you as an expert at what you do and establish trust. They're also especially good for driving more traffic as you can link to new blog posts from emails and social media (which is possibly how you stumbled upon this blog).
Blogs are also great for obtaining the emails of people who are interested in you as a PT and your services, provided you equip your blog with the relevant email capture forms.
Marketing a PT website is slow. You shouldn't expect new leads straight away but once your website is established and the search engines like Google are aware of it, you can really start to grow a very powerful online presence.
Personal trainer websites are normally (and should be) equipped with a blogging platform so that you can write away about all the things you love to talk to clients about to your hearts content. A blog allows visitors to recognise you as an expert at what you do and establish trust. They're also especially good for driving more traffic as you can link to new blog posts from emails and social media (which is possibly how you stumbled upon this blog).
Blogs are also great for obtaining the emails of people who are interested in you as a PT and your services, provided you equip your blog with the relevant email capture forms.
What a Squeeze Page Does
What a squeeze page can do for your personal trainer business is very much dictated by your marketing expertise and how interactive a journey you wish to take your new leads on.
For example, you may wish to simply advertise a new fitness program in Facebook, link to your squeeze page from the ad and have users fill in an application form. After which you would phone them up to UPSELL your services.
You might like to go a little more in depth by asking users for their email in exchange for a piece of information. The create a series of auto responders to establish trust, break down barriers, offer trip wires (trip wires are a subject all on their own) and finish with the big question: Buy my stuff!
For example, you may wish to simply advertise a new fitness program in Facebook, link to your squeeze page from the ad and have users fill in an application form. After which you would phone them up to UPSELL your services.
You might like to go a little more in depth by asking users for their email in exchange for a piece of information. The create a series of auto responders to establish trust, break down barriers, offer trip wires (trip wires are a subject all on their own) and finish with the big question: Buy my stuff!
Personal Trainer Website or Squeeze Page?
So, the big question. Which is better; a personal trainer website or a squeeze page? The answer is simple. Both.
Both the PT website and a squeeze page can be included in your marketing strategy. A website is your long term online reputation management system. After a bit of hard work, some half decent design and a bit of search engine optimisation, your website could be viewed by anyone searching Google for a personal trainer in your area. With more than 80% of searches for local businesses now being done online, it wouldn’t make good business sense to NOT have a PT website. Plus, you know that any one who contacts you through your website is going to be a high quality lead because they’ve taken the time to search for your services online, click on your site and get in touch.
Your squeeze page is your short term lead generation tool. They’re great for capturing emails because you send users to them via ads. This means you don’t need to rely on search engines to have your squeeze page seen. Depending on the incentive you wish to exchange for an email or other contact details, a squeeze page can attract both high and low quality leads. I know I’ve entered my email in to a squeeze page in exchange for some fitness marketing information and literally never bought anything from the same company. I’ve probably unsubscribed a few emails later too.
Both the PT website and a squeeze page can be included in your marketing strategy. A website is your long term online reputation management system. After a bit of hard work, some half decent design and a bit of search engine optimisation, your website could be viewed by anyone searching Google for a personal trainer in your area. With more than 80% of searches for local businesses now being done online, it wouldn’t make good business sense to NOT have a PT website. Plus, you know that any one who contacts you through your website is going to be a high quality lead because they’ve taken the time to search for your services online, click on your site and get in touch.
Your squeeze page is your short term lead generation tool. They’re great for capturing emails because you send users to them via ads. This means you don’t need to rely on search engines to have your squeeze page seen. Depending on the incentive you wish to exchange for an email or other contact details, a squeeze page can attract both high and low quality leads. I know I’ve entered my email in to a squeeze page in exchange for some fitness marketing information and literally never bought anything from the same company. I’ve probably unsubscribed a few emails later too.
What Now?
If you don’t have a PT website, it's never too late to get one. Don’t expect it to yield any significant results for a few months but in the long term it will make it’s money back over and over again.
If you don’t have a squeeze page, I would recommend you sign up to something like Lead Pages or Instapage. They’re the simplest squeeze page generation tools on the internet at the moment. It would also be in your best interests to learn some basic marketing skills if you don’t have any already. You’re also going to need to know how to manage an email client like Aweber or Mailchimp (I prefer the latter).
If you don’t have a squeeze page, I would recommend you sign up to something like Lead Pages or Instapage. They’re the simplest squeeze page generation tools on the internet at the moment. It would also be in your best interests to learn some basic marketing skills if you don’t have any already. You’re also going to need to know how to manage an email client like Aweber or Mailchimp (I prefer the latter).
