Personal training is in itself a very fulfilling career. Not only are you doing something that you are passionate about, but you are also helping others to improve their lives and feel better about themselves. Being a successful personal trainer though, is a lot more than knowing what exercise will tone muscles, or what weights will define those biceps. It consists of a lot of advertising, paperwork, and networking. All of which take time, and a lot of it!
In this article I'll be talking about how to outsource tasks so you can make more money than it costs to pay someone to do it for you.
It can be overwhelming to try and complete all this other work, considering it will take away from time spent doing what your actual job is! This is when outsourcing some of that work should be considered. Here are a few simple ways things can be outsourced, and to who you should seek to delegate these tasks to as well.
It can be overwhelming to try and complete all this other work, considering it will take away from time spent doing what your actual job is! This is when outsourcing some of that work should be considered. Here are a few simple ways things can be outsourced, and to who you should seek to delegate these tasks to as well.
Article Writing Services
The first would be article writing. In order to get your name out there, you need articles, blog posts and whit papers. Although content is key in order to get new clientele, it is a very time consuming task to write or type everything out that you want to say, especially if you have trouble coming up with the words, or finding a way to make it entertaining.
This is when you want to consider a freelance writer. It is fairly easy to find someone who will want to do this task for you, and for very minimal pay as well. This will save you a lot of time, and you will in the end make more than you spend.
This is when you want to consider a freelance writer. It is fairly easy to find someone who will want to do this task for you, and for very minimal pay as well. This will save you a lot of time, and you will in the end make more than you spend.
Time Vs. Cost
Writing an article = 4 hours - Cost = £7 - £31
Personal Training = 4 hours - Pay = £120 (£30/hour)
Time and Spend to get both tasks done
You're out doing 4 hours of PT and earning £120
You're paying someone £31 to write a kick ass article
You make £89 and get both tasks done
Writing an article = 4 hours - Cost = £7 - £31
Personal Training = 4 hours - Pay = £120 (£30/hour)
Time and Spend to get both tasks done
You're out doing 4 hours of PT and earning £120
You're paying someone £31 to write a kick ass article
You make £89 and get both tasks done
Website Building/Designing
The next thing to outsource would be website building. This task can be very time consuming, especially if you don't have a knowledge of how to create or publish a site. There are many businesses who provide this type of service at a reasonable rate, including the My Personal Trainer web design service.
They will completely create and publish the site for you, all you need to provide is what you want included in it. This is as simple as an email with your information and what you do. This can be completed rather quickly and inexpensively as well.
They will completely create and publish the site for you, all you need to provide is what you want included in it. This is as simple as an email with your information and what you do. This can be completed rather quickly and inexpensively as well.
Time Vs. Cost
Building a website = 8-40 hours/month - Cost = £24.99 - £39.99/month
Personal Training = 20 hours (average) - Pay = £600 (£30/hour)
Time and Spend to get both tasks done
You're out doing 20 hours of PT and earning £600/month
You're paying someone £24.99 to build a personal trainer website
You make £575.01 and get both tasks done
Building a website = 8-40 hours/month - Cost = £24.99 - £39.99/month
Personal Training = 20 hours (average) - Pay = £600 (£30/hour)
Time and Spend to get both tasks done
You're out doing 20 hours of PT and earning £600/month
You're paying someone £24.99 to build a personal trainer website
You make £575.01 and get both tasks done
Client Management
Another area that you should delegate out, is scheduling. If you are training, it may be easy to overlook time slots or double book, since you will be acting as trainer and secretary all at once. It is also frustrating if there are mix ups in the schedule, and you find yourself spread too thin. This is when you can hire a virtual assistant. Many personal trainer websites have their own software acting as a personal assistant.
The client management system would do all of your scheduling for you, as well as invoicing your clients, engaging them on your website and texting you let you know what your schedule is like. This would be a ton of pressure off of you, and most CMS's only cost a small monthly fee.
The client management system would do all of your scheduling for you, as well as invoicing your clients, engaging them on your website and texting you let you know what your schedule is like. This would be a ton of pressure off of you, and most CMS's only cost a small monthly fee.
Time Vs. Cost
Managing clients = 30 hours/month (an hour a day) - Cost = £14.99/month
Personal Training = 30 hours (average) - Pay = £450 (£30/hour)
Time and Spend to get both tasks done
You're out doing 30 hours of PT and earning £450/month
You're paying someone £14.99 to manage your clients
You make £435.01 and get both tasks done
Managing clients = 30 hours/month (an hour a day) - Cost = £14.99/month
Personal Training = 30 hours (average) - Pay = £450 (£30/hour)
Time and Spend to get both tasks done
You're out doing 30 hours of PT and earning £450/month
You're paying someone £14.99 to manage your clients
You make £435.01 and get both tasks done
Book Keeping
When running a personal training business, there will always be money involved. Hopefully it is you making it, and lots of it! But dealing with financials can be a stressful task. There is deciding on rates, bank work, and receipts to be kept and utilized.
A great way to outsource this stressing job would be to find and hire a bookkeeper. This individual would keep track of all finances, make your bank deposits for you, as well as file away and store all receipts to be used for tax purposes. This person needs to be trustworthy, so some time may be needed finding the right one to hire. But once you do, you will be forever grateful! In some cases, bookkeepers may also take on the task of making sure monthly bills are paid for you as well, so no more worries about if you paid the utilities!
A great way to outsource this stressing job would be to find and hire a bookkeeper. This individual would keep track of all finances, make your bank deposits for you, as well as file away and store all receipts to be used for tax purposes. This person needs to be trustworthy, so some time may be needed finding the right one to hire. But once you do, you will be forever grateful! In some cases, bookkeepers may also take on the task of making sure monthly bills are paid for you as well, so no more worries about if you paid the utilities!
Time Vs. Cost
Managing accounts = 3-4 hours/month (if you're lucky) - Cost = £80/month (£20/hour)
Personal Training = 4 hours - Pay = £120 (£30/hour)
Time and Spend to get both tasks done
You're out doing 4 hours of PT and earning £120/month
You're paying someone £80/month to manage you accounts
You make £40 and get both tasks done
Managing accounts = 3-4 hours/month (if you're lucky) - Cost = £80/month (£20/hour)
Personal Training = 4 hours - Pay = £120 (£30/hour)
Time and Spend to get both tasks done
You're out doing 4 hours of PT and earning £120/month
You're paying someone £80/month to manage you accounts
You make £40 and get both tasks done
Speaking of all those receipts, there comes the dreaded time of year..tax time. As an independent worker, it can get quite confusing knowing what expenses you can use towards business write offs, and making sure that at the end of the year, you have profited rather than lost income. Instead of trying to process all this paperwork yourself, hire a tax expert. This worker will do their best to make sure that you get the most out of your money, and you can have them work hand in hand with your bookkeeper throughout the year in order to have everything in check to make for a great business ran for you.
Personal Trainer Marketing
Marketing! This is a very important part of any successful business. The word needs to get out on the street that you are in business, the best of your kind, and always taking new clients. As a personal trainer, your time should not be spent making flyers and placing ads in newspapers. This is a great job to hire a graphic designer for. They work cheap, will work to please, and often may work in the trade. All they really need to make this happen is a working computer and printer, time and some petty cash from the business. They can design, make the supplies needed, and deliver them to your door. There will be supplies needed to make your personal training business a success as well. This may be things like towels, water bottles, t-shirts, and other miscellaneous items. More jobs you can outsource to the professionals.
Time Vs. Cost
Designing a leaflet = 3-4 hours (if you're lucky) - Cost = £39
Personal Training = 4 hours - Pay = £120 (£30/hour)
Time and Spend to get both tasks done
You're out doing 4 hours of PT and earning £120/month
You're paying someone £39 to manage you accounts
You make £81 and get both tasks done
Designing a leaflet = 3-4 hours (if you're lucky) - Cost = £39
Personal Training = 4 hours - Pay = £120 (£30/hour)
Time and Spend to get both tasks done
You're out doing 4 hours of PT and earning £120/month
You're paying someone £39 to manage you accounts
You make £81 and get both tasks done
After all of these daunting tasks have been outsourced out, the only thing left for you, the personal trainer to do, is train! This is what you wanted to do for your career and you have every right to be able to do just that. With these others on board to help keep your business running smoothly and without worry, you can put your best foot forward and spend all your working hours training clients just as it should be. In the long run, once the bigger picture is looked at as well, you will be making more money than you are spending, since more time is spent with clients rather than behind a desk or on a phone. Taking these recommendations in mind, you will be well on your way to making the most out of your business.
If you'd like to hire a professional for your personal trainer marketing, send us an email and we'll answer any of your questions!
