When deciding on the name of your personal training package it's tempting to look to others for inspiration or come up with the most masculine name possible. Or worse, naming them something generic like Level 1, 2 and 3 or Bronze, Silver & Gold.
When thinking about these packages we often look at the outcome and the value of the outcome from our own perspective as opposed to the clients' perspective. Here's how to name your packages to get the best possible response!
One of the subjects within the course was about setting well formed outcomes for your clients. It was about how sometimes clients climb a ladder in life only to discover that it’s propped up against the wrong wall. They set goals and take action towards those goals and yet feel unfulfilled or dissatisfied, even when they are getting results.