Interpreting Information For Your Personal Trainer Website

​Any personal trainer worth his salt is constantly on the lookout for the latest information regarding health and fitness to write about and post to our personal trainer website. We’re expected to know the latest techniques and the most up to date scientific studies as they occur. It’s for this reason that we have endless amounts of RSS feeds and subscriptions pop up in our email inbox, right?

But how do we decipher all of this information? Where do we put it? How do we put it across to our clients? And where do we draw the line?

Hi, My Name is Dan and I’m an Information Addict!

I’m an information addict. I admit it. Everyday, I have so many emails come through to my Smartphone that I physically couldn’t get through them in a day. Any spare second I get, whether it’s between clients, checking in on Facebook or even on the way to the toilet, I’m scanning my emails for all of the latest updates.

Despite the fact that 95% of what comes through to my inbox is useless and irrelevant to me, I still have to skim read through to make sure I’m not missing anything important that could help me improve my business or the experience I provide to my clients.

FaceGoogle

Whenever I find something useful that I can implement or write about, I do just that. But what can we do with all of this seemingly interesting and useful info?

Facebook is the new Google. If you are on Facebook, and you should be, you’ll notice there has been a massive increase in the amount of information that’s floating around. Companies have tapped in to the benefits of using information to obtain more followers and get more sales and personal trainers are doing it too to enhance their personal trainer website!

Every time I find something useful and worth posting, I grab the link, find a photo that is funny but relevant and write a short post for it. Here is an example:
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​"Who thinks that cardio burns muscle? This article might change your mind!”

www.linktoarticle.com

This image is courtesy of Gym Memes, a Facebook page that I highly recommend you ‘like’ if you’re looking for funny pictures to add to your post.

Once you’ve posted this on Facebook as your business, switch back to using Facebook as yourself and then share it with your personal account. This is a great way to get more likes and followers, as the photo will appear for all of your mates to see! The social reach of your picture will soar!

Vegetables Are Bad For You

We’re addicted to drama and negative news and it spreads like wildfire because we’re all thirsty for the next hit of big drama. This can sometimes get us in to trouble when we jump on an information bandwagon. Information can get you in to trouble if you don’t interpret it properly.

Here is some proof that vegetables are bad for you:

• Of all the people born in 1865 who later ate vegetables, there has been a 100% mortality rate.
• 96% of people who ate vegetables in 1920 now have wrinkles, or worse, are dead!
• 99% of cancer sufferers admit to eating vegetables at some time in their life.
• 82% of ex cons who committed another crime report to have eaten vegetables whilst in prison.
• 98% of under achievers ate vegetables during high school.

Obviously we know that despite the fact that all of these facts could be true, they’re not, but you hopefully get my point.  There will be a lot of seemingly exciting information that comes to your attention. Be careful how you read it and search for another source to verify the research.

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It’s far too easy to get overloaded with the information that gets fired at us via emails, social feeds and magazines. Studies show that we’re more concerned about missing out on something than we are about the prospect of obtaining something.

Some of the best advice is the simplest advice; don’t make it hard for yourself to decipher between the useful and the useless with copious amounts of email subscriptions and Facebook page likes. Get rid of the infectious garbage and make more room in your inbox for the good stuff.

Don't know what to write about for your fitness blog? Check out our Fitness Copywriting Course on our My Personal Trainer Website Academy.