Here’s something that’s rarely admitted online: Successful personal trainers don't work alone and are usually the product of more than one person.
I’ve been seeing a lot of PT’s fighting over web space lately and I think it's lame! Some of the shoddy tactics some personal trainers use to devalue the service or reputation of another PT is downright disgusting. It really pi**es me off. A good competitor knows that there is more than enough money and customers to go around. I’m not going to go in to detail about who says what and what your mum would think. Instead, I’m going to give you a few pointer on how to work WITH other experts in your niche, not against them.
My Enemy's Enemy Is My Friend
At this point a lot of you might be thinking 'why should I work with someone who's willing to put me down?'... To that I would reply "GROW UP!" Someone has to end the viscous circle of negativity and that someone could and should be you. So, try this:
Here are a couple of ways to become best mates:
Did We Just Become Best Friends!
Plan specifically how to catch their attention and get them interested. Don’t just leave it to chance or hope they'll get in touch with you. And whatever you do, don’t be vague about your intentions. Make sure the personal trainer you approach believes absolutely you know what you’re doing and you know you have a dynamic, unique idea.
Use professionals who are passionate about their area of specialty – and don’t think you have to do everything yourself! Or leave everthing to them!
Again, you’re probably thinking ‘why would I feature someone else and give them all the exposure?’
You’ve been out looking for something specific on your local high street, right? Who do you remember and appreciate the most? The guy that pointed you in the right direction or the person who sold you the goods. People always remember who solved their problem, not the person who actually delivered the goods or service.
How It's Done
This is how to do it:
Introduce your new colleague to your online audience. Sing his praises. Tell people what your fellow PT is going to do for them – how he is going to contribute to your project.
Feature him in a blog post. Show him at work (ask for photographs of your PT actually engaged in creation). Explain exactly why you and your subscribers are so lucky he is working on your project.
Showcasing your contractors is a wonderful way of establishing your service’s professional credentials and reassuring your potential client’s that your so good at what you do, you're happy to get help. In short, you are building trust.
Let the PT speak in his own words too. If he conveys his own passion and excitement for the product, your product’s validity will be even more enhanced and cemented.
Interview him, or invite him to write a guest tutorial or guest post. As a working professional in the fitness industry, he will almost always appreciate the exposure, so you are providing him with something of value in exchange for his participation.
All of these things will reduce any negativity between two PT's in the same area or niche, make you BOTH look awesome for working together to help clients, establish trust from your clients and get loads of erxtra exposure!
This isn’t just great advice. This is a plea! We’re all pros and we can work together in a way that mutually benefits us all!
Next up I’ll be talking about how to line up experts in your niche to guest blog, become a joint venture partner or recommend your services.
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