Reviews come in all shapes and sizes but today we’re going to be talking about written reviews specifically.
Why? Because they’re pretty easy to get, they don’t require a camera or any equipment and people still read and trust them.
Plus, they’ll be going on your fitness website and people don’t always want to hit play on a loud video when they’re at work or on the loo (you know how these things go).
1. Do Good Work
That goes without saying but for some reason, a lot of fitness business focus on more leads and clients before taking care of the clients they already have.
Before you even think about setting up that next Facebook ad or invest in a marketing mentor, check on how satisfied your current clients are.
Are they getting the results you promised them? Are your systems client friendly? Do your clients feel like a part of your business community? Would they say nice things about you if you asked?
If the answer to these questions is yes, it’s time to ask them for a review.
Before you even think about setting up that next Facebook ad or invest in a marketing mentor, check on how satisfied your current clients are.
Are they getting the results you promised them? Are your systems client friendly? Do your clients feel like a part of your business community? Would they say nice things about you if you asked?
If the answer to these questions is yes, it’s time to ask them for a review.
2. Ask Happy Clients the Following 5 Questions
Have you ever asked a client if they’d review your business and they say 'yes'? Then, in a week you’d ask them again and they tell they’ll get round to it?
People are more likely to do things for you if you make it easy for them. Writing a review comes with a lot of mental challenges and your clients will want to get it right without making themselves look stupid.
To make it easy for the client and get a review worthy of your personal trainer website, you need to ask very specific questions to get very specific answers.
Instead of asking “what do you think of our business?” all them:
People are more likely to do things for you if you make it easy for them. Writing a review comes with a lot of mental challenges and your clients will want to get it right without making themselves look stupid.
To make it easy for the client and get a review worthy of your personal trainer website, you need to ask very specific questions to get very specific answers.
Instead of asking “what do you think of our business?” all them:
- Why did you hire [YOUR COMPANY]?
To find out what their specific problem was. - How did we approach your specific challenge?
To find out how you helped them solve that challenge. - Can you cite a specific moment that sums up the experience?
To get something specific and make your review more legitimate. - Would you work with them again or recommend them to others?
To increase the social proof of the review - Can we use this testimonial on our website?
To get permission to use the testimonial.
3. Build Your Review
With the questions above, you should get some great answers and maybe even a few finer details to help you build an amazing review.
Spend a bit of time mashing the sentences together to create one longer coherent review and then add this to your website. Ideally with a head-shot of the client.
One of our Managed Website client, Dean has done just that here:
Spend a bit of time mashing the sentences together to create one longer coherent review and then add this to your website. Ideally with a head-shot of the client.
One of our Managed Website client, Dean has done just that here:
Make sure that the text style or font you use for the client testimonials is different from the rest of the text on site as if the words are coming from “another voice”.
You can also make the headshot look really cool and make the client feel more a part of your company by wrapping their image in a frame with your company colours.
4. Get Traffic
It’s not enough to just have some great reviews on your fitness website. You also need to get traffic to those reviews. Consistent traffic.
The easiest way to accomplish this is via social media. Your business and personal Facebook pages in particular.
While copy/pasting the reviews you just created might seem like the obvious choice, it’s not exactly eye-catching.
Instead try to create some 800 x 800 images to add to your social media schedule, like this:
The easiest way to accomplish this is via social media. Your business and personal Facebook pages in particular.
While copy/pasting the reviews you just created might seem like the obvious choice, it’s not exactly eye-catching.
Instead try to create some 800 x 800 images to add to your social media schedule, like this:
We created these on Canva using a black background, a black fade (you can Google “black fade png” to find a similar one) and an image of the client.
Be sure to include a link in all of your posts to your websites ‘Success Stories’ page to increase traffic.
5. Systemise It
Believe it or not, you just build out most of the review system for your fitness business.
You have the questions which you can send via email or actually go through with each individual client before or after sessions.
You have the social media graphics to swap and change the images and text when you get a new review.
And you have your social media sites to post these images on to get more traffic to your personal trainer website.
You have the questions which you can send via email or actually go through with each individual client before or after sessions.
You have the social media graphics to swap and change the images and text when you get a new review.
And you have your social media sites to post these images on to get more traffic to your personal trainer website.
