Wondering why your website isn’t on the first page of Google? SEO is important for every business no matter how big or small. This is because most people check the search engines like Google for the services they want. Having great SEO leads to more traffic, more conversions and more sales.
Websites with low SEO rankings are at a disadvantage, as internet users will often rely the first page of search results to find what they're looking for. The challenge with SEO is that not all fitness business owners have the time to learn how to do it or do it themselves so they turn to specialized SEO agencies to take care of it for them.
How can you make sure the company you hire will help your business succeed? Read this blog to understand what services you should expect from an SEO company.
1. Content Analysis
This is one of the more basic elements of an SEO strategy that's utilized to help search engines understand what you website is about. Using the right keywords and relevant verbiage for your ideal clients will position your services in front of people who are ready to buy and are already looking for your fitness services.
Your website copy is also what converts website visitors into leads. When a company performs content analysis on your website, it checks if the content aligns with your fitness brand, uses terminology your ideal clients would use to describe their problems and whether the keywords are relevant and are high ranking ones.
As the result of a content analysis they will then recommend changes to positively impact your website's ranking in search engines and the ability of that content to convert website visitors into leads.
This service also seeks to fix missing pages, poor keywords, and inconsistent contact information on your website while they can also give you suggestions on how to optimize your fitness articles for SEO. Fixing these will make your page look more attractive to Google and make it easier for potential customers to reach you if they want to hire you for your services.
2. On-Page Analysis
Analyzing and fixing on-page metrics help your website rank higher on search engines. A good website audit tool will check for key issues that could negatively impact the chances of your site ranking on page one.
An on-page analysis is important to ensure your content meets current SEO standard practices, is unique, competent and relevant to the readers you plan to attract.
Good SEO companies will fix on page SEO issues, remove any duplicate content and optimise pages for certain SEO metrics.
3. Off-Page Analysis
The main goal with an off page SEO analysis is to check the number and quality of backlinks. Backlinks are links from someone elses website to yours. Each link is like a vote to say that your site is good. Because nobody links to crappy websites, right.
Unfortunately, not all linked are created equally. If the website that links to you has been penalised by Google for black hat marketing strategies, that negative reputation will be passed to you via the link from their site to yours.
A good backlink analysis will find these bad sites so that you can disavow them and improve your overall link profile.
Unfortunately, not all linked are created equally. If the website that links to you has been penalised by Google for black hat marketing strategies, that negative reputation will be passed to you via the link from their site to yours.
A good backlink analysis will find these bad sites so that you can disavow them and improve your overall link profile.
4. Website Structure Analysis
Your website’s structure is hard to nail down if you haven't got experience in web design. As a rule of thumb, all pages and all elements on your website should serve a particular purpose and have a specific role in converting website visitors into leads. Not to mention user experience that will also decide if visitors find what they are looking for as quickly a possible.
Hiring a company to handle this helps you relax knowing that your website is in good hands. A decent SEO company will look at all elements of your website, including SSL, favicon, your footer settings, placement of particular information in particular location, the labels of your main navigation and so on.
Check out this before and after of a site we rebuilt for a strength coach in Glasgow. The initial site was slow to load, poorly branded and lacked any real SEO strategy.
Hiring a company to handle this helps you relax knowing that your website is in good hands. A decent SEO company will look at all elements of your website, including SSL, favicon, your footer settings, placement of particular information in particular location, the labels of your main navigation and so on.
Check out this before and after of a site we rebuilt for a strength coach in Glasgow. The initial site was slow to load, poorly branded and lacked any real SEO strategy.
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Another element that can destroy your business is the different site errors you can encounter. These include the 404 and 502 errors that can turn customers off your website.
Companies will also tackle page loading speed issues. Certain lines of code can prove useless while taking up processing power. These cause your website to become slower while visitors browse different pages.
This is also an important issue with search engines. They will rank a website lower for having poor loading speeds. SEO agencies will clean up your website by culling unnecessary lines of code, optimising pictures and videos, using integrations that make the user experience seamless.
This will speed up your page loading time. Doing so makes users more engaged and search engines happier.
5. Prevention of Black-Hat SEO Tactics
Black-hat SEO tactics have been around for the longest time. They’re effective at bringing in traffic to your website. However, they’re often useless content that uses spam as their main way of increasing your score.
Google deems them as exploitation to their system and removes them as soon as they find them. These tactics will put your on Google's naught list if you use them.
SEO companies will seek to remove these black-hat tactics. They’ll replace them with white-hat SEO tactics instead. These are also better for long-term SEO, securing your ranking for future updates.
Google deems them as exploitation to their system and removes them as soon as they find them. These tactics will put your on Google's naught list if you use them.
SEO companies will seek to remove these black-hat tactics. They’ll replace them with white-hat SEO tactics instead. These are also better for long-term SEO, securing your ranking for future updates.
Get the SEO Services Your Business Needs Today
Many people are unfamiliar with the SEO services that make a good SEO company. Use our list to find out what services make a great company!
SEO takes some time to become effective. If you decide to hire someone, be prepared to give it 3-6 months. My PT Website provides an Advanced SEO add-on for Managed Website clients so they can get everything sorted in-house.
SEO takes some time to become effective. If you decide to hire someone, be prepared to give it 3-6 months. My PT Website provides an Advanced SEO add-on for Managed Website clients so they can get everything sorted in-house.
